Zach Heller — October 8, 2018 Follow @zheller — October 8, 2018 If yours is like most companies, your business derives a lot of prospective customers and new web visits from paid search – that is, the ads you run on Google, Bing, Yahoo, etc. In 2017, companies spent an estimated $ 35 billion on … Continue reading 3 Ways to Save Money on Paid Search
Pauline Jakober — July 6, 2018 Follow @GrpTwentySeven — July 6, 2018 While we’re always happy to take on new clients, we’ve learned over the years that even the most brilliant PPC campaign can be scuttled when certain conditions aren’t met. Fortunately, fixing these problems is within reach of most clients with a few resources … Continue reading Don’t Bother With PPC If….
What’s one thing that all PPC marketers have in common? They’re human. And like all humans, they make mistakes. Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to … Continue reading 5 PPC mistakes you’re probably making in your campaigns
You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. Andrew Goodman on March 24, 2017 PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost … Continue reading Beware these 7 sneaky PPC attribution tricks
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits. Brett Middleton on November 28, 2016 I’ve come to believe that the essence of PPC management can be boiled down to two things: Never let one thing (keyword research, bid management, A/B testing ad … Continue reading How do our biases impact PPC performance?
by Arik HansonSeptember 20, 2016 You know what’s perplexing about the way companies plan for today’s social media campaigns? They don’t plan for BEST-CASE scenarios. And, in this case, that means planning and staffing appropriately for community management. Consider the following scenario: You’ve been planning a social media campaign as part of a broader marketing … Continue reading The Most Over-Looked Component of Many Social Media Campaigns
Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them. Laura Collins on September 15, 2016 I was once asked to list my favorite PPC mistakes. To me, this seemed like a contradiction in terms; I don’t hold any of the mistakes I’ve made in particularly … Continue reading Common PPC mistakes and how to avoid them
by Justin Wilson July 30, 2016 Follow @Jus_WilsonJuly 30, 2016 Google AdWords is one of the most powerful advertising platforms available. To see why, let’s take a look at one of the challenges of outbound marketing. If you are trying to sell someone a high-value item, e.g. a car, you only want to talk to … Continue reading 5 PPC Mistakes You May Be Making
by Jamie Chaffin July 7, 2016July 7, 2016 Pay per click marketing is a valuable tool to have in your advertising arsenal. By displaying PPC ads of your business on mobile devices and desktops, you have the ability to target consumers wherever they go. Consumers will see your ad, and hopefully click on it. While … Continue reading 7 Questions You Need to Answer If You’re Considering PPC
by Venkatesh C.R. July 5, 2016 Follow @dotcominfowayJuly 5, 2016 When doing marketing on the internet, there are a number of crucial facts which you should take into consideration so as to avoid failure in your campaign. With PPC, here are some of the things that you should avoid for the best results. Keyword Overload … Continue reading Top 5 PPC Mistakes to Avoid [Infographic]