Category Archives: eCommerce Experience

eCommerce Best Practices to Boost Your Online Sales

Caryl Anne Crowne — September 17, 2018 — September 17, 2018 tswedensky / Pixabay Since its inception eCommerce has transformed the marketing and business industries and is continuing to expand. The popularity of most eCommerce businesses results from shifts of traditional marketing to online marketing. Adoption of the eCommerce business model through optimization of user … Continue reading eCommerce Best Practices to Boost Your Online Sales

Report: Retailers should invest in better service, faster checkout for stores

Quick checkout and ‘exceptional’ in-store service represent a winning combination according to GroundTruth consumer survey. Greg Sterling on September 14, 2018   The death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some retailers (e.g., Macys, Target) have recently reported strong earnings and are seeing more … Continue reading Report: Retailers should invest in better service, faster checkout for stores

7 eCommerce Myths that Stop Conversions in Their Tracks

Nicole Blanckenberg — August 8, 2018 Follow @https://twitter.com/NicoleBlancken — August 8, 2018 You could have conversions within your grasp and not even know it. There are a lot of popular eCommerce myths out there concerning marketing, traffic and advertising that even established eCommerce stores are believing. This week, we bring you 7 eCommerce myths that … Continue reading 7 eCommerce Myths that Stop Conversions in Their Tracks

Ecommerce Holiday Campaign Marketing Tips (Plus Free Webinar)

A good portion of ecommerce companies jump on the holiday campaign bandwagon and run standard campaigns every year, but do all of them have a consistent, carefully thought out multi-medium strategy prepared months in advance? Probably not (and that’s a big mistake). According to Wordstream, 8 in 10 holiday shoppers are influenced by the internet … Continue reading Ecommerce Holiday Campaign Marketing Tips (Plus Free Webinar)

7 Undeniable Risks You Need to Pay Heed to When Launching Your eCommerce Business in 2018 [Infographic]

Hassan Mansoor — May 22, 2018 Follow @Hassan_Mansoor1 — May 22, 2018 World over, the fabric of the eCommerce industry is struggling between the wrap of 4 billion people who have access to the internet and the weft of ever-growing online fraud. Don’t you think online fraud is a blemish on the fair face of … Continue reading 7 Undeniable Risks You Need to Pay Heed to When Launching Your eCommerce Business in 2018 [Infographic]

5 Time-Tested Tips to Keep Your E-Commerce Site Running Smoothly

5 Time-Tested Tips to Keep Your E-Commerce Site Running Smoothly (Source) Online stores are some of the most demanding websites in terms of development and maintenance. This shouldn’t come as a surprise. Apart from the truckloads of high-quality product images, there are dozens of other site components you need to put together to keep your … Continue reading 5 Time-Tested Tips to Keep Your E-Commerce Site Running Smoothly

17 Ecommerce Processes to Set Up, Maintain and Promote a Successful Store

Ben Mulholland — May 18, 2018 — May 18, 2018 “That’s fantastic! Have you thought about selling those?” We’ve all had a moment of inspiration for our own online store. Whether (like me) you took up a new hobby (crochet) and showed your project to a family member (my gran) or you stumbled across a … Continue reading 17 Ecommerce Processes to Set Up, Maintain and Promote a Successful Store

How to Build a Strong Foundation for Your E-Commerce Brand

Roy Morejon — April 25, 2018 Follow @RoyMorejon— April 25, 2018 Setting up an e-commerce business has never been easier. What most entrepreneurs fail to realize, though, is that this ease makes finding success that much more difficult. With low barriers to entry, competition is incredibly fierce, which means rising to the top will require … Continue reading How to Build a Strong Foundation for Your E-Commerce Brand

7 Segments Every E-Commerce Site Should Use for Personalization and Analysis

Katie Sweet — April 18, 2018 Follow @misskatiehrdy — April 18, 2018 At Evergage, we often talk about the importance of leveraging machine learning to create individualized experiences for e-commerce shoppers. This type of one-to-one communication is incredibly important for the reality of today’s world where consumers expect personalized experiences, but the importance of using … Continue reading 7 Segments Every E-Commerce Site Should Use for Personalization and Analysis

How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media

How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media by Joe Mandese  @mp_joemandese, March 2, 2018 There were two essential pieces of intelligence about the media economy unveiled during WPP’s quarterly presentation to investors Thursday. You can find them on pages 39 and 43 if you want to download the … Continue reading How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media