Category Archives: eCommerce Experience

7 Tips for Improving Your Ecommerce Business to Meet Your Newest Demands

Lexie Lu September 14, 2020 Statistics from eMarketer project that ecommerce sales in the United States will exceed $ 1 trillion by 2024, representing 18.1 percent of total retail sales in the country by that time. Perhaps you’ve noticed an uptick in your business too, or you anticipate one happening soon. Here are seven tips … Continue reading 7 Tips for Improving Your Ecommerce Business to Meet Your Newest Demands

E-Commerce Accountant Shares Tax Planning Strategies for Online Retailers

Chris Rivera September 10, 2020 stevepb / Pixabay The pandemic has without a doubt shaken up every facet of our lives. Strict social distancing measures have pushed many small businesses with physical storefronts to explore a whole new world – online retail. Overall, U.S. e-commerce grew 44.5% in Q2, the biggest quarterly growth in more … Continue reading E-Commerce Accountant Shares Tax Planning Strategies for Online Retailers

How visual commerce is transforming the customer experience

What is visual commerce and how does it prove ROVI? Rodric Bradford on August 7, 2020 at 11:33 am As we near the six-month milestone in the new world of the digital customer experience, one often overlooked segment is now more relevant than ever—visual commerce.  But what is visual commerce? 3-D images? Video sales calls? … Continue reading How visual commerce is transforming the customer experience

Considering software to manage your digital commerce advertising? Here’s what you need to know.

There’s more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms. Pamela Parker on April 21, 2020 Deciding whether or not your company needs a digital commerce advertising management platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s … Continue reading Considering software to manage your digital commerce advertising? Here’s what you need to know.

Virtual Selling Just Became Vital to Your Business

Jim Moliski — March 24, 2020 Are your salespeople prepared for the unique challenges of virtual selling? Before this month, at least 70 percent of sales calls were virtual, according to a study from Inside Sales. With the effects of the current pandemic, that number has skyrocketed. Great web conferencing platforms are within everyone’s reach, … Continue reading Virtual Selling Just Became Vital to Your Business

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. Ryan Phelan on March 12, 2020 While auditing a client’s email program recently, I noticed that the company had not updated its abandoned-cart program for a few years. In digital marketing timelines, that’s like … Continue reading Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

E-commerce: Amazon vs. Walmart and the Rest of the Online Retailers

Dario Zadro — January 7, 2020 Modern consumers are hooked on the convenience of online shopping and home delivery. E-commerce has rapidly grown from a novel concept to an unstoppable consumer juggernaut, and the trend appears firmly fixed for the future – online sellers continue luring customers away from conventional brick and mortar stores. E-commerce … Continue reading E-commerce: Amazon vs. Walmart and the Rest of the Online Retailers

12 Goal-Crushing Ecommerce Marketing Strategies for 2020

Lisa Smith — December 23, 2019 As 2020 approaches, the stakes have never been higher for online retailers trying to compete with sellers flooding marketplaces from retailers like Amazon and Walmart—and, in some cases, the direct-to-consumer retailers themselves. But, thankfully, it is not a hopeless task: We compiled 12 of the best expert-approved ecommerce marketing … Continue reading 12 Goal-Crushing Ecommerce Marketing Strategies for 2020