Category Archives: eCommerce Experience

U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer

U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer by Laurie Sullivan , Staff Writer @lauriesullivan, June 1, 2022 Insider Intelligence from eMarketer estimates that by 2026, the U.S. ecommerce search ad spending will reach $55.72 billion — up from $27.10 billion this year. Display will reach $17.31 billion, up from $8.86 billion … Continue reading U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer

Search Offsets ‘Low Stock’ And ‘Out Of Stock’ Ecommerce Messages, Study Shows

Search Offsets ‘Low Stock’ And ‘Out Of Stock’ Ecommerce Messages, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, May 10, 2022 Some 57% of shoppers said they find specific apparel items online out of stock frequently, or every time they shop.  About 86% of online shoppers prefer to have apparel purchases delivered to their home … Continue reading Search Offsets ‘Low Stock’ And ‘Out Of Stock’ Ecommerce Messages, Study Shows

Bridging the Gap Between eCommerce and Real-World Experiences

Efrat Vulfsons May 21, 2021 As eCommerce continues to prove itself as one of today’s most lucrative marketing channels, companies should ensure that they’re prepared to double down on their online channels. The pandemic has changed the way consumers shop, with a 146% growth in online retail orders in the US and Canada in 2020 … Continue reading Bridging the Gap Between eCommerce and Real-World Experiences

Pandemic-Influenced Trends Impacting eCommerce One Year Later

Liz Armbruester May 10, 2021 Since the onset of the COVID-19 pandemic, businesses of all types and sizes have grappled with impacts on their supply chains and changes in consumer behavior as the world adjusted to a digital-first way of shopping. While retailers had to manage ongoing changes like in-person capacity limits and COVID-19 safety … Continue reading Pandemic-Influenced Trends Impacting eCommerce One Year Later

eCommerce Role-Model Campaigns for 2021

Cian Fogarty March 15, 2021 Despite everything that has been thrown at them over the past year, some eCommerce companies are seeing greater profits than ever before, boosting their engagement many times over. Drawing lessons from their campaigns is like attending the latest masterclass in digital marketing. Facing the very real possibility of another dramatic … Continue reading eCommerce Role-Model Campaigns for 2021

How to Enhance Your ECommerce Store Through UX Design

Richard Conn January 21, 2021 “People ignore design that ignores people.” At least, that’s according to best-selling author, designer, and illustrator Frank Chimero. But imagine, for a second, that you didn’t know the source of that quote. You could easily think that it belongs on a student’s bedroom wall rather than in the workplace. However, … Continue reading How to Enhance Your ECommerce Store Through UX Design