Brad Smith — January 24, 2017 Follow @bsmarketer— January 24, 2017 Email is a conversion-driving goldmine. Which means we marketer’s feel the insatiable need to strangle our own Golden Goose by pushing the volume of email sent well into the trillions. It might still outperform younger, sexier options like Facebook and Twitter (to the tune … Continue reading 5 Subject Line Mistakes That Tank Your Open Rates
Brad Smith — January 4, 2017 Follow @bsmarketer— January 4, 2017 Best practices say email blasts should be sent on Tuesdays. Preferably, the mornings. Everyone knows that. It’s commonly accepted. Like death and taxes. We may not like it necessarily, but it’s inevitable. But here’s the problem. You (and your customers) are going to get … Continue reading Saturday is the New Tuesday: Why Email Click Rates Improve Over the Weekend
Chris Boeckelman — December 9, 2016 Follow @cboeck— December 9, 2016 Sending surveys by email is one of the most popular survey distribution methods today. However, email surveys must first overcome a major inbox hurdle: getting opened. This is exactly why a strong survey email subject line is so important—without a compelling reason to open … Continue reading 5 Email Subject Line Strategies to Boost Survey Response Rates
Vox Media’s Curbed, MeUndies, Outside and Whisper discuss their early strategies and success with linking to their sites from Instagram Stories. Tim Peterson on December 8, 2016 Instagram may have arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites … Continue reading Instagram Story links get 15-25% swipe-through rates for brands, publishers
Louis Foong — November 27, 2016 Follow @thealeagroup— November 27, 2016 Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. After all, the point of great content marketing is snagging a high CTR so that the effort … Continue reading 11 Simple Steps to Boost Your Organic Click-Through Rates [Infographic]
Martha Mueller Neff — November 18, 2016 — November 18, 2016 Marketers who sweat over a great subject line can be rewarded with stellar email open rates. But the subject line isn’t the only piece to the email puzzle: A great preview text that fits perfectly with a subject line could mean the difference between … Continue reading Boost Your Email Open Rates with Preview Text
Brooke B. Sellas — November 9, 2016 Follow @madSMscientist— November 9, 2016 Engagement rates have long be sought after when it comes to social media success. We need likes! We need more fans and followers! Let’s boost that for more reach! Pay for ALL the video views! But for plugged-in marketers, whisperings of engagement and … Continue reading Do Engagement Rates Impact Social Media Success?
Brad Smith — November 9, 2016 Follow @bsmarketer— November 9, 2016 Email marketing is still one of the best performing digital channels, beating out Facebook and Twitter by 40X according to one study. So what’s the problem? The number of emails that our subscribers are getting continues to balloon. Billions are already being sent daily, … Continue reading 5 Ways to Increase Email Click Through Rates Once and For All
Vanessa Rombaut — November 8, 2016 Follow @vanessaincolour— November 8, 2016 Generating leads is one thing, if you’re getting loads of leads it means your marketing efforts are paying off. But if your leads aren’t converting, or worse still, you’re doing nothing with your leads, then you need to take a serious look at your … Continue reading 5 Ways to Improve Your Conversion Rates
Will Kerschbaum — November 2, 2016 Follow @billkerschbaum— November 2, 2016 If you’re like most B2B companies, your website visitor-to-contact conversion rate is less than 2%. By comparison, the top 25% of companies are converting at a significantly higher rate of more than 5%. But to increase your overall conversion rates, you need conversion points, … Continue reading 7 Stats-Based Fixes for Greater Landing Page Conversion Rates
