Category Archives: Content Strategy

CMOs should be measured by their results, not their spend

Columnist Joe Hyland believes the most successful CMOs aren’t the ones who spend the most money; they’re the ones who invest in sophisticated martech stacks that produce big returns on revenue in the long term. Joe Hyland on December 12, 2017    “Budgets recede amid demand for results.” That’s Gartner’s headline on their latest CMO … Continue reading CMOs should be measured by their results, not their spend

How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide)

By Shane Barker November 27th, 2017 The biggest benefit of working with influencers is that they can help you create more authentic content about your brand. In fact, two separate studies by Linqia and TapInfluence have both shown that influencer marketing is best for more authentic content creation and storytelling for brands. This shows that it … Continue reading How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide)

‘High-quality content’ tips from Google’s own style guides

To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators. Brian Ussery on October 12, 2017   Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. … Continue reading ‘High-quality content’ tips from Google’s own style guides

Transcreation 101: All You Need To Know To Maximize Your Content Efforts

Transcreation 101: All You Need To Know To Maximize Your Content Efforts by Lee Vann , Columnist, September 21, 2017 We live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and then translate it to reach a multicultural audience in the U.S. … Continue reading Transcreation 101: All You Need To Know To Maximize Your Content Efforts