Category Archives: Content Strategy

Ad Industry Interest Spikes For ‘Content Personalization,’ ‘Demographics’

Ad Industry Interest Spikes For ‘Content Personalization,’ ‘Demographics’ by Michael McLaren , Op-Ed Contributor, June 30, 2020 Interest in “Content Personalization” has reached an all-time high among brands, with agencies following suit, according to this week’s analysis of advertiser and ad agency content consumption indexed by Bombora for MediaPost. This week’s analysis, based on data … Continue reading Ad Industry Interest Spikes For ‘Content Personalization,’ ‘Demographics’

Content marketing in times of disruption

What brands need to consider to produce timely content and stay relevant during market upheavals. George Nguyen on June 24, 2020 The coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future disruptions, are capable of driving a wedge between businesses … Continue reading Content marketing in times of disruption

Despite budget cuts, CMOs still bullish on marketing automation investments

Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift. Amy Gesenhues on June 10, 2020 COVID-19’s impact on the U.S. economy has been staggering. The country has suffered record unemployment rates as companies continue to shutter across industries. And while communities and … Continue reading Despite budget cuts, CMOs still bullish on marketing automation investments

How to Create Content Your Potential Customers Actually Want to Read

Steven J. Wilson — April 27, 2020 In 2020, content is still king. According to Neil Patel, content marketing guru and world-class marketer, the best content will always gain an edge when it comes to the marketing mix. There is doubt that most people are tired and sick of disruptive ads that provide no value … Continue reading How to Create Content Your Potential Customers Actually Want to Read

Pro Tip: Here’s why content audits are so important

Content management is never a one-and-done process so a revitalization plan is simply good SEO strategy. Justine Rabideau on February 4, 2020  One common mistake when it comes to developing and publishing content on a site is never touching it again. Having a content revitalization strategy to ensure content is relevant is just as (if … Continue reading Pro Tip: Here’s why content audits are so important

10 Effective Ways to Make Your Sponsored Posts Stand Out on Social Media 

Young Entrepreneur Council — January 30, 2020 With so much competition for users’ attention on social media, creating truly engaging posts that stand out requires creativity and business savvy in equal parts. To learn more about what works, we asked members of Young Entrepreneur Council to discuss their preferred approaches to creating sponsored posts that … Continue reading 10 Effective Ways to Make Your Sponsored Posts Stand Out on Social Media 

Systematically upgrade your existing content: Here’s how (and when) to do it

Leverage your current SEO after an analytics review to see what types of search queries generate impressions and clicks. Chris Gregory on January 24, 2020  The beginning of a new year is an ideal time to build a new content strategy for your business. One of the easiest tactics to generate new traffic is also … Continue reading Systematically upgrade your existing content: Here’s how (and when) to do it

Avoid These Big SEO Content Mistakes on E-Commerce Sites

John Lincoln — January 9, 2020 If you’re running an e-commerce site, you’ll need to optimize it for search. Unfortunately, it’s possible to make things worse if you make SEO content mistakes. I’ve learned quite a bit from my experience with e-commerce websites. I’m happy to share with you some lessons that I think will … Continue reading Avoid These Big SEO Content Mistakes on E-Commerce Sites

Forrester predictions for CMO role are dire, but there is hope for current CMOs

Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty. Jennifer Cannon on October 30, 2019 The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable … Continue reading Forrester predictions for CMO role are dire, but there is hope for current CMOs