It’s a new year — with a new outlook. Columnist Rachel Lindteigen discusses how to choose a focus term that will help guide your content marketing strategy in 2018 and beyond. Rachel Lindteigen on January 5, 2018 It’s that time of year again — the holidays are over, we’re into a new year, and … Continue reading The 2018 content focus challenge
Columnist Joe Hyland believes the most successful CMOs aren’t the ones who spend the most money; they’re the ones who invest in sophisticated martech stacks that produce big returns on revenue in the long term. Joe Hyland on December 12, 2017 “Budgets recede amid demand for results.” That’s Gartner’s headline on their latest CMO … Continue reading CMOs should be measured by their results, not their spend
By Shane Barker November 27th, 2017 The biggest benefit of working with influencers is that they can help you create more authentic content about your brand. In fact, two separate studies by Linqia and TapInfluence have both shown that influencer marketing is best for more authentic content creation and storytelling for brands. This shows that it … Continue reading How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide)
By Kelly Landers November 13th, 2017 The New Year is fast approaching, and there’s no better time than now to sit down with your team and determine your inbound content marketing goals for 2018. However, before you set any specific strategies in stone, take a look at the latest trends in the content marketing … Continue reading Own Your 2018 Inbound Content Marketing Strategy With These 5 Tips
To help you plan ahead and get your content marketing program in tip-top shape, columnist Rachel Lindteigen predicts the changes you can expect to see next year. Rachel Lindteigen on November 10, 2017 We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on closing out the year … Continue reading How are you changing your content marketing program in 2018?
Once you’ve created a great piece of content, you’ll need to decide if you want to share it freely, charge for it or gate it in exchange for information. Columnist Rachel Lindteigen shares tips to help you decide which route to go. Rachel Lindteigen on October 13, 2017 What content should you give away … Continue reading Free, paid or gated content: Which option is right for you?
To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators. Brian Ussery on October 12, 2017 Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. … Continue reading ‘High-quality content’ tips from Google’s own style guides
Sydney Slavin — October 4, 2017 — October 4, 2017 Do you know just how many people your posts and updates are reaching? LinkedIn has updated sharing Public posts to extend the reach of your shared content – if your settings are set correctly. Up until July 2017, if you shared a Post to Public … Continue reading Are You Reaching as Many People as You Can When Posting or Sharing Content?
Transcreation 101: All You Need To Know To Maximize Your Content Efforts by Lee Vann , Columnist, September 21, 2017 We live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and then translate it to reach a multicultural audience in the U.S. … Continue reading Transcreation 101: All You Need To Know To Maximize Your Content Efforts
Zac Johnson — September 20, 2017 Follow @zacjohnson — September 20, 2017 Content is everywhere on the internet today. And honestly, we are simply getting overloaded with more of it every single day. Statistics show that there are currently more than a billion active websites and blogs on the internet today. — all of which … Continue reading 5 Working Methods to Monetize Content on Your Website