Category Archives: Content Strategy

Making sense of composable CDPs: What martech buyers need to know

Explore the facts and fiction surrounding composable CDPs and how to make them work for your organization. Craig Howard on October 27, 2023 Where there’s hype, there’s curiosity. But in marketing technology, hype is often accompanied by confusion. Martech buyers continually work to stay on top of what’s new and exciting. This requires cutting through … Continue reading Making sense of composable CDPs: What martech buyers need to know

CMOs say the end of third-party cookies is both a major challenge and a good thing

Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change, Constantine von Hoffman on August 10, 2023 The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of … Continue reading CMOs say the end of third-party cookies is both a major challenge and a good thing

Composable CDPs: How do they differ from packaged solutions?

Choosing between composable vs. packaged CDP is not straightforward. Here are key considerations to know before making a decision. Craig Schinn on June 20, 2023 “Composable CDP is not a thing. Composable architecture is,” my colleague Craig Howard previously penned in an internal missive. He explained that customer data platforms (CDPs) gained traction when organizations … Continue reading Composable CDPs: How do they differ from packaged solutions?

Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend

Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend by Ray Schultz , Columnist, April 13, 2023 The economy has dampened enthusiasm for investing in content. Only 16% apiece of high-tech and consumer goods companies have significantly increased their investment, according the State of Content Report 2023, a study from Bynder.  Moreover, slight increases at … Continue reading Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend

Yubo is bringing real-time content moderation to audio

By Steven Melendez November 15, 2022 Yubo, a video-based streaming and chat platform aimed at Generation Z, has introduced real-time content moderation based on AI analysis of short snippets of audio. Environments like Yubo that let strangers interact by audio and video have historically been marred by trolls and bigoted users, whether they’re harassing fellow … Continue reading Yubo is bringing real-time content moderation to audio

Why Marvel’s ‘She-Hulk’ finale is the best branded content of the year

  By Jeff Beer October 16, 2022 SPOILER ALERT: This will include references to some aspects of the She-Hulk Season One finale. I recommend you watch it!     Okay, we all good now? Ask any advertising executive what the key to creating quality branded content is, and they’ll list off versions of three basic … Continue reading Why Marvel’s ‘She-Hulk’ finale is the best branded content of the year

How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report

How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report by Laurie Sullivan  @lauriesullivan, September 7, 2022 Consumer trust in a brand has become crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, and 69% say their level of trust influences their decision to engage … Continue reading How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report