Category Archives: Content Strategy

How to Make Bomb YouTube Content That’s Worth Watching, Rewatching & Sharing

Jenn Villa — June 29, 2018 — June 29, 2018 FreeCliparts / Pixabay Let’s begin by driving this point home— hard. No matter how awesome you are at search engine optimization (SEO), no matter how large your network is, no matter how much you invest in pay-per-click (PPC) ads, YOUR VIDEO CONTENT IS NOT GOING … Continue reading How to Make Bomb YouTube Content That’s Worth Watching, Rewatching & Sharing

7 Annoying Ways Your Website Content Makes Customers Hate You

Patti Podnar — June 17, 2018 Follow @PodnarWriting — June 17, 2018 My business is content marketing, but there’s not always a clear line between content marketing and business strategy. In the digital world, the two become so enmeshed that the average shopper doesn’t always distinguish between bad website content and bad business practices. They … Continue reading 7 Annoying Ways Your Website Content Makes Customers Hate You

A Return To Context: How Audience Obsession Led Marketers Astray

A Return To Context: How Audience Obsession Led Marketers Astray by Casey Wuestefeld , Columnist, June 8, 2018 The recent convergence of data and brand safety concerns has put marketers today into a deeply reactive state. On one hand, marketers are having to completely rethink their approaches to audience data, particularly as it relates to … Continue reading A Return To Context: How Audience Obsession Led Marketers Astray

Where to find ideas for content your audience will love, look at and link to

If you’re looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start. Jeremy Knauff on May 4, 2018   Creating useful and engaging content is an essential part of search engine optimization (SEO) and link building today. While … Continue reading Where to find ideas for content your audience will love, look at and link to

Searcher intent: The secret ingredient behind successful content development

Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. Dave Davies on May 2, 2018   Google’s goal is to satisfy a searcher’s intent. When a user finds what they’re looking for … Continue reading Searcher intent: The secret ingredient behind successful content development

7 ways protections for online content are being eroded

Recent changes to Section 230 of the Communications Decency Act raise questions about how safe from liability publishers will continue to be for user-generated or third-party content. Contributor Wesley Young discusses threats on the horizon to those protections. Wesley Young on April 24, 2018   Section 230 of the Communications Decency Act (CDA) is critical … Continue reading 7 ways protections for online content are being eroded

10 Powerful Ways to Use Short Videos in Your Content Marketing Strategy

Young Entrepreneur Council — April 20, 2018 Follow @YEC — April 20, 2018 1. Optimize for the Silent Social Video Snippet Video snippets that are embedded within social feeds such as Facebook and Instagram are driving how marketers utilize video this year. These videos play automatically, but silently, as a user scrolls down their feed. … Continue reading 10 Powerful Ways to Use Short Videos in Your Content Marketing Strategy

Top Funnel Content: How to Drive Sales, Leads, and Growth to Your Online Store With Strategic Broad Niche Content

By Catalin Zorzini April 18th, 2018   You have finally found your perfect niche and you’re ready to start driving traffic to your site using content. However, don’t you ever feel that content that is super niched down gives you little wiggle room to expand your content creatively? Extending your content range allows you to expand … Continue reading Top Funnel Content: How to Drive Sales, Leads, and Growth to Your Online Store With Strategic Broad Niche Content