Category Archives: Content Strategy

Outbrain To Serve Sponsored Recommendations Globally For Axel Springer

Outbrain To Serve Sponsored Recommendations Globally For Axel Springer by Laurie Sullivan  @lauriesullivan, (March 24, 2022) Outbrain will serve sponsored content recommendations for Axel Springer, a European digital publisher, in a multiyear global deal that the company announced Thursday. German digital offerings from BILD and WELT Groups, as well as B.Z., Rolling Stone, Musikexpress, and … Continue reading Outbrain To Serve Sponsored Recommendations Globally For Axel Springer

How Outsourcing Content Helps You Grow Your eCommerce Business

Derek Gallimore December 26, 2021 Running an e-commerce store is not just about selling products to your customers. You need to attract more audiences that can potentially turn to paying customers to grow your business. Having a stagnant website and social media won’t dimply do the work. Nowadays, you need to create useful content to … Continue reading How Outsourcing Content Helps You Grow Your eCommerce Business

Creating value when content and experience are data-driven

GeekHive’s Gene De Libero connects the dots between CX, consumable content and data that links it together. Chris Wood on November 22, 2021 “The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief … Continue reading Creating value when content and experience are data-driven

Be more confident in your content strategy with these 4 tips

In this live webinar, learn how to get your content strategy to work, with a clear and repeatable way to measure, manage, and optimize. Cynthia Ramsaran on November 10, 2021 Do you ever feel like you are wasting time and money on content syndication? Marketers seem bound to ever-increasing and hard to achieve lead goals. … Continue reading Be more confident in your content strategy with these 4 tips

Craft the Perfect Post: Facebook and Instagram Content Strategies

Angela Hausman, PhD May 7, 2021 Readers of this blog should recognize the impact of content marketing on the success and growth of your businesses through a combination of improved awareness and motivating conversion. Today, I’d like to focus on crafting the perfect post. Since platforms vary greatly, there’s no single “best” way to craft … Continue reading Craft the Perfect Post: Facebook and Instagram Content Strategies