Category Archives: Content Strategy

Want to understand a brand’s vision for future growth? Look to the CMO role

As companies leave CMO positions unfilled, an evolution of how brands do business with consumers is underway. How brands respond gives us insight into their long-term growth strategy. Anand Thaker on September 3, 2019 Shhh, I’m going to tell you a secret. Want to know the signal to a company’s long-term growth strategy? Start monitoring … Continue reading Want to understand a brand’s vision for future growth? Look to the CMO role

Here’s How to Write Content That Ranks Well

Amanda Clark — August 15, 2019 Follow @GrammarChicInc — August 15, 2019 The Google Search algorithms are notoriously complex. There are dozens upon dozens of factors that Google considers when assessing a site’s ranking; those factors are weighted differently, and the exact algorithmic make-up changes on a regular basis. Thankfully, Google has made it surprisingly … Continue reading Here’s How to Write Content That Ranks Well

Why Your Business Needs Both Content Management & Digital Asset Management

Why Your Business Needs Both Content Management & Digital Asset Management karthik muralidharan / 18 Jun 2019 Thanks to the rise of companies like Amazon and Netflix, consumers expect flawless digital experiences at the click of a mouse. However, most companies don’t have the clout, savvy, or business know how to scale. DAM and CMS … Continue reading Why Your Business Needs Both Content Management & Digital Asset Management

How to Create Content for All Social Networks in 1 Hour a Day

Manisha Sukhyani — June 26, 2019 Follow @msukhyani — June 26, 2019 With the rise of popular networks like Instagram, Facebook, YouTube, blogs, communities, etc., the load of creating more content is increasing day by day. Marketers and web owners are more concern about creating content than focusing on marketing strategies. And why not? Content … Continue reading How to Create Content for All Social Networks in 1 Hour a Day

The Importance of Blogs to Your B2B Content Marketing Strategy

Christa Tuttle — June 9, 2019 — June 9, 2019 Your content strategy leans on several different components—your team, your resources, your bandwidth, your strategy, and, maybe most importantly, the content itself. If you create and execute a great plan but the content itself is stale or lackluster, your audience won’t be motivated to engage … Continue reading The Importance of Blogs to Your B2B Content Marketing Strategy

How to Create Infographics That’ll Supercharge Your Content Marketing Strategy in 2019 [Infographic]

Brownyn Kienapple — May 14, 2019 — May 14, 2019 You’ve heard of infographics. But, why would you ever want to use one? In a recent survey, 40.2 percent of marketers said original graphics, such as infographics, engaged audiences best. In fact, they performed better than videos, charts, stock photos and GIFs/memes. So, clearly infographics … Continue reading How to Create Infographics That’ll Supercharge Your Content Marketing Strategy in 2019 [Infographic]

Content alone is not going to win the streaming war. Here’s why

Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers disagree. Dallas Lawrence on April 12, 2019 Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, … Continue reading Content alone is not going to win the streaming war. Here’s why