Category Archives: Content Strategy

Yubo is bringing real-time content moderation to audio

By Steven Melendez November 15, 2022 Yubo, a video-based streaming and chat platform aimed at Generation Z, has introduced real-time content moderation based on AI analysis of short snippets of audio. Environments like Yubo that let strangers interact by audio and video have historically been marred by trolls and bigoted users, whether they’re harassing fellow … Continue reading Yubo is bringing real-time content moderation to audio

Why Marvel’s ‘She-Hulk’ finale is the best branded content of the year

  By Jeff Beer October 16, 2022 SPOILER ALERT: This will include references to some aspects of the She-Hulk Season One finale. I recommend you watch it!     Okay, we all good now? Ask any advertising executive what the key to creating quality branded content is, and they’ll list off versions of three basic … Continue reading Why Marvel’s ‘She-Hulk’ finale is the best branded content of the year

How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report

How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report by Laurie Sullivan  @lauriesullivan, September 7, 2022 Consumer trust in a brand has become crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, and 69% say their level of trust influences their decision to engage … Continue reading How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report

3 content challenges and how marketers can overcome them

Increasing content demands are increasing problems. Chris Wood on August 11, 2022 The stakes have never been higher for marketers and agencies to produce striking content efficiently. There are also more challenges than ever to the content production process because the number of channels have increased dramatically. “[Content] plays a critical role in attracting new … Continue reading 3 content challenges and how marketers can overcome them

Outbrain To Serve Sponsored Recommendations Globally For Axel Springer

Outbrain To Serve Sponsored Recommendations Globally For Axel Springer by Laurie Sullivan  @lauriesullivan, (March 24, 2022) Outbrain will serve sponsored content recommendations for Axel Springer, a European digital publisher, in a multiyear global deal that the company announced Thursday. German digital offerings from BILD and WELT Groups, as well as B.Z., Rolling Stone, Musikexpress, and … Continue reading Outbrain To Serve Sponsored Recommendations Globally For Axel Springer

How Outsourcing Content Helps You Grow Your eCommerce Business

Derek Gallimore December 26, 2021 Running an e-commerce store is not just about selling products to your customers. You need to attract more audiences that can potentially turn to paying customers to grow your business. Having a stagnant website and social media won’t dimply do the work. Nowadays, you need to create useful content to … Continue reading How Outsourcing Content Helps You Grow Your eCommerce Business

Creating value when content and experience are data-driven

GeekHive’s Gene De Libero connects the dots between CX, consumable content and data that links it together. Chris Wood on November 22, 2021 “The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief … Continue reading Creating value when content and experience are data-driven