Category Archives: Content Strategy

Choosing Your Blog Content Strategy to Create Lasting Content

Chris London — January 28, 2019 Follow @Pixel_Pro — January 28, 2019 Which is Better: Daily Blogging or Evergreen Content for Your Blog Content Strategy? Is your content strategy falling short? Perhaps you’re pursuing the wrong strategy, here’s your guide to creating lasting content. While daily blogging may be essential to keep your audience interested, … Continue reading Choosing Your Blog Content Strategy to Create Lasting Content

Reaching global equilibrium: The value of consent and user preference

While consent is core to operating ethically, it is crucial not to forget about user experience. Ben Barokas on January 9, 2019  The introduction of the General Data Protection Regulation (GDPR) this year started a ripple of privacy legislation across the globe, with governments evaluating whether current laws are enough to protect the personal data … Continue reading Reaching global equilibrium: The value of consent and user preference

Google Encourages Additional Content In Manufacturer Center

Google Encourages Additional Content In Manufacturer Center by Laurie Sullivan  @lauriesullivan, Yesterday Google has been working to return the exact location on a page within a website for each search query. So it’s not surprising that the company added a product detail section on pages in Google Shopping as part of some upgrades for Manufacturer … Continue reading Google Encourages Additional Content In Manufacturer Center

Attention, CFOs: Transactional Marketplaces Are Not Your Friends

Michael Burdick — January 3, 2019 Follow @paro_io — January 3, 2019 geralt / Pixabay A staggering 43 percent of the U.S. workforce is projected to be part of the gig economy by 2020, which is welcome news for swamped CFOs and their overloaded teams. Instead of watching bandwidth burnout destroy their best people or … Continue reading Attention, CFOs: Transactional Marketplaces Are Not Your Friends

Digital Transformation Trends in 2019: What Can CMOs Expect?

Bob Van Rossum — December 18, 2018 Follow @BobVR — December 18, 2018 We’re inching closer to the New Year which means for cutting-edge businesses, digital transformation will be a top priority. In fact, according to a Gartner survey, 62 percent of CEOs surveyed said they have a management initiative or transformation program to make … Continue reading Digital Transformation Trends in 2019: What Can CMOs Expect?

Increase Traffic With Powerful Guest Posting and Interview Strategies

Steve Faber — December 15, 2018 Follow @marketingunlock — December 15, 2018 Free-Photos / Pixabay How to Cast a Wider Customer Net and Find More Qualified Prospects Would you like to: Drive targeted traffic to your website and social pages Grow your subscriber base Build ongoing relationships Ultimately, these ongoing relationships turn into sales, especially … Continue reading Increase Traffic With Powerful Guest Posting and Interview Strategies