Susan Friesen — March 30, 2018 Follow @eVisionMedia — March 30, 2018 Businesses adapt and change as they grow and often these changes are overlooked on their website. While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall … Continue reading Does Your Website Need a Content Makeover?
By Mark Gadala-Maria March 27th, 2018 For years, a company’s content strategy has for long revolved around its own blog. But, the rapid evolution of social networks and mobile delivery methods (like AMP) have made it necessary to decentralize a company’s content strategy. As 2017 wraps up, it’s becoming clearer and more evident … Continue reading Content Autopsy: It’s Time to Decentralize Your Content Strategy
Arik Hanson — March 27, 2018 — March 27, 2018 A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. I’ve always found trade shows … Continue reading 7 Ways to Get More Mileage For Your Trade Show Social Content After The Show
Susan Friesen — March 2, 2018 Follow @eVisionMedia — March 2, 2018 Getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there. Having content that is relevant, engaging and compelling is key to keeping visitors on your website. But how … Continue reading 5 Keys to a Winning Website Content Strategy
Mike Wolfe — February 28, 2018 Follow @MikeWolfeCP — February 28, 2018 Search engine optimization (SEO) is changing. Is your content marketing strategy keeping up? By now, you have probably heard the buzz about the changing landscape of SEO and the emergence (or reemergence) of pillar pages—un-gated pages of content that broadly cover all aspects … Continue reading How to Conduct an Effective Content Audit for Pillar Page Strategy
Jomer Gregorio — February 16, 2018 Follow @JomerGregorio — February 16, 2018 As most digital marketing aficionado would say: “Content marketing is the future of marketing”. Indeed, this strategy has become an essential component of most marketing plans, particularly for small and medium-sized businesses. The reason why content marketing is so popular among SMBs is … Continue reading What to Watch Out For: Content Marketing Trends in 2018 [Infographic]
Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard. Sherry Bonelli on February 14, 2018 For years, the use of voice search and voice assistants to answer questions has been on the rise. According … Continue reading How do you optimize content for a voice-first world?
It’s a new year — with a new outlook. Columnist Rachel Lindteigen discusses how to choose a focus term that will help guide your content marketing strategy in 2018 and beyond. Rachel Lindteigen on January 5, 2018 It’s that time of year again — the holidays are over, we’re into a new year, and … Continue reading The 2018 content focus challenge
Columnist Joe Hyland believes the most successful CMOs aren’t the ones who spend the most money; they’re the ones who invest in sophisticated martech stacks that produce big returns on revenue in the long term. Joe Hyland on December 12, 2017 “Budgets recede amid demand for results.” That’s Gartner’s headline on their latest CMO … Continue reading CMOs should be measured by their results, not their spend
By Shane Barker November 27th, 2017 The biggest benefit of working with influencers is that they can help you create more authentic content about your brand. In fact, two separate studies by Linqia and TapInfluence have both shown that influencer marketing is best for more authentic content creation and storytelling for brands. This shows that it … Continue reading How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide)