Plus, Roku campaigns for Shopify merchants. Chris Wood on September 23, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Big screen personalization and CX: Thursday’s daily brief
Category Archives: Display Advertising
Display Advertising Is on Fire: How to Get the Most Out of It
Paula Chiocchi August 10, 2021 Over the past year and a half, marketers have had to pivot to everything digital. This is especially true of B2B marketers and sales teams responding to the cancellation of in-person events and adapting their strategies as more buyers work remotely. While we’ve started to see in-person events make a … Continue reading Display Advertising Is on Fire: How to Get the Most Out of It
The 17 Best Display Ads of 2020 (And Why They Work)
Brad Smith October 4, 2020 Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. But, display ad click-through rates (CTRs) are, on average, a … Continue reading The 17 Best Display Ads of 2020 (And Why They Work)
I’ve Designed 100+ Display Ads: Here’s What I Learned
Kate Lindsay — July 13, 2019 — July 13, 2019 There’s nothing like spending hours perfecting your beautiful new display ad and sending it off into the wilds of the Google Display Network (GDN) and Facebook. You’ve got a big red button, a blue background (that universally appealing color, right?), and the word “FREE” in … Continue reading I’ve Designed 100+ Display Ads: Here’s What I Learned
Understanding the Difference Between Search and Display Ads
Jacob Havenridge — April 5, 2019 — April 5, 2019 Paid Media can be a super powerful tool to accelerate the performance of your marketing initiatives. But simply understanding this fact often isn’t enough. That’s because actually setting up an account on Google Ads can be a daunting task for people unfamiliar with the platform. … Continue reading Understanding the Difference Between Search and Display Ads
Pump up the power of your display ads
Combining native formats, audience targeting and AI can become an effective tool for achieving conversions with display ads when combined with search campaigns. Tom Costello on April 2, 2019 As the web’s oldest form of advertising, display ads have long been a standby for brands. However, over the last several years, consumers have grown increasingly … Continue reading Pump up the power of your display ads
Native will dominate display spending in 2018
Mobile, social media and Amazon are the major growth drivers. Greg Sterling on April 11, 2018 According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in the US. According to the report, mobile, social and Amazon are the growth drivers behind this … Continue reading Native will dominate display spending in 2018
3 Ways to Resurrect Your Dying Display Ads
Brad Smith — January 9, 2018 Follow @bsmarketer — January 9, 2018 Did you know that 86% of consumers suffer from “banner blindness”? Only 14% of consumers who participated in that study could recall the last display ad they saw. Let alone the last one they clicked. That was back in 2013. Now, consumers are … Continue reading 3 Ways to Resurrect Your Dying Display Ads
Display advertising: 3 ways to improve your campaign targeting
Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting strategy. Jacob Baadsgaard on September 21, 2017 As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise? After all, … Continue reading Display advertising: 3 ways to improve your campaign targeting
The value of applying artificial intelligence in display advertising
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising. Adam Grow on June 12, 2017 Technology is advancing at an accelerated rate, and the far-fetched dreams of yesterday are quickly becoming the innovations of today. For the longest time, artificial intelligence … Continue reading The value of applying artificial intelligence in display advertising
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