Category Archives: Display Advertising

Understanding the Difference Between Search and Display Ads

Jacob Havenridge — April 5, 2019 — April 5, 2019 Paid Media can be a super powerful tool to accelerate the performance of your marketing initiatives. But simply understanding this fact often isn’t enough. That’s because actually setting up an account on Google Ads can be a daunting task for people unfamiliar with the platform. … Continue reading Understanding the Difference Between Search and Display Ads

Display advertising: 3 ways to improve your campaign targeting

Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting strategy. Jacob Baadsgaard on September 21, 2017   As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise? After all, … Continue reading Display advertising: 3 ways to improve your campaign targeting

The value of applying artificial intelligence in display advertising

From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising. Adam Grow on June 12, 2017   Technology is advancing at an accelerated rate, and the far-fetched dreams of yesterday are quickly becoming the innovations of today. For the longest time, artificial intelligence … Continue reading The value of applying artificial intelligence in display advertising

Why it’s more vital than ever to get display measurement right

As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing. James Collins on May 12, 2017   A recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent … Continue reading Why it’s more vital than ever to get display measurement right

The Cross-Screen Measurement Experience: Q&A With VideoAmp’s Ross McCray

by Charlene Weisler, Op-Ed Contributor, November 16, 2016 Ross McCray, co-founder and CEO, VideoAmp, studied math and astrophysics at UCLA before he dropped out and moved to media technology. As an early technologist in the YouTube space, he supported viral video before starting VideoAmp in 2014 to “enable advertisers and content owners a way to … Continue reading The Cross-Screen Measurement Experience: Q&A With VideoAmp’s Ross McCray