New research finds consumers accept AI in marketing when it adds value, but many reject ads that feel generic, intrusive, or emotionally hollow. By Constantine von Hoffman Published on May 22, 2026 Consumers are giving mixed signals about AI content in marketing. People like ads and content that feel useful and relevant, but … Continue reading Consumers want AI ads with a human touch
How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays by Laurie Sullivan , Staff Writer, February 5, 2026 Across the U.S., football fans are preparing to spend this Sunday enjoying Super-Bowl-related activities. Think about it. AI-driven ad targeting is like a quarterback running an offense: reading the defense in real-time, adjusting the play at the … Continue reading How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
See how AI is enhancing contextual advertising, allowing for more precise audience segmentation and improved ad placement. Ken Zachmann on May 14, 2024 While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of … Continue reading AI in contextual advertising: Beyond the basics
March 28, 2024 That viral AI-generated influencer is based on a real person. And she’s fine with the ads Ariel Marie tells ‘Fast Company’ that she provided her voice and likeness to AI company Arcads, which approached her on the gig-work platform Fiverr. BY Chris Stokel-Walker The content creator behind a viral video storm over … Continue reading That viral AI-generated influencer is based on a real person. And she’s fine with the ads
