Steven J. Wilson — March 9, 2020 Your creativity is a fragile bridge that can deliver loads of traffic to your business or crumble and fall before your content even has a chance. You need to be creative when developing your content strategies across the platforms your business uses to break through the noise and … Continue reading Is Your Creativity Holding You Back from Higher Search Rankings?
Microsoft Bing, Botify Partner To Get Web Pages Indexed Quickly by Laurie Sullivan @lauriesullivan, January 17, 2020 Botify partnered with Bing to participate in its new content submission API pilot that allows brands to directly submit HTML pages to the search engine, reducing the need for crawling and further securing the indexing process for enterprise … Continue reading Microsoft Bing, Botify Partner To Get Web Pages Indexed Quickly
Brian Shivraj — March 6, 2019 — March 6, 2019 Just like your wise grandparent used to say, “nothing in life is guaranteed” so why would business promises be any different? If we look to the late 2000s you can see a trend in SEO’s not meeting their ‘promises’ this created a lot of skepticism … Continue reading Why SEOs Can’t Guarantee Search Engine Rankings
Chris Abraham — January 4, 2018 Follow @chrisabraham — January 4, 2018 pixelcreatures / Pixabay The only content links you can control are your own. One good way to do it is to make sure all your navigation is either textual or alt-text-labeled images. Flash is way dead. The better way is to remember way … Continue reading Add Self-Referential Links Into Your 2018 Search Engine Optimization Strategy
Venkatesh C.R. — April 1, 2017 Follow @dotcominfoway— April 1, 2017 Many of Google’s algorithm updates and changes in SEO ranking factors are telling signs of how sophisticated and advanced the search engine has become since its conception. Indeed, this could not be more evident in the fact that most online marketers and webmasters should … Continue reading Google SEO Ranking Factors & Promotional Strategies for 2017 [Infographic]
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals. Larry Kim on February 23, 2017 The way Google ranks pages in its search results today is much different from the way it ranked them two … Continue reading Has machine learning created a new model for SEO ranking?
A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility. Stephanie LeVonne on February 22, 2017 A client wants to develop a content strategy so they can rank for more keywords but isn’t … Continue reading Will my organic rankings suffer if I don’t have a blog?
Brock Murray — February 11, 2017 Follow @SEOBrock— February 11, 2017 If you monitor your search engine rankings like a hawk, you may have noticed that there’s been a lot of movement in organic rankings in the last few days. The volatility has got news wires in the SEO community heating up today, with SEMRush … Continue reading Investigating February’s Organic Rankings Volatility
Zach Heller — February 8, 2017 Follow @zheller— February 8, 2017 Over the course of the last several weeks, we have covered the area of content marketing from a few different angles. That’s because we identified a number of distinct ways that companies can use content in their marketing efforts. They can use content for … Continue reading Content for Organic Rankings
In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions. Thomas Stern on February 2, 2017 With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily overlooked. As we enter a new … Continue reading Refreshing competitive search strategies in 2017