Category Archives: Search Engine Ranking

3 Smart, Sustainable Ways to Monitor Your Organic Search Rankings

Ann Smarty December 18, 2020 “Why don’t we rank first for [keyword]”? Every SEO analyst gets this question. And every business investing in SEO uses keyword rankings to judge performance. Despite the flood of “organic rankings are dead” articles in recent years, I have yet to see a single business or agency that has given … Continue reading 3 Smart, Sustainable Ways to Monitor Your Organic Search Rankings

Baidu: Data Reveals Requirements To Rank Higher

Baidu: Data Reveals Requirements To Rank Higher by Laurie Sullivan  @lauriesullivan, November 4, 2020 Traditional western commerce brands can rank on the first page of Baidu, China’s top search engine, even if their website includes links to blocked sites such as Facebook and YouTube. The research from Searchmetrics is based on analysis of 50,000 Baidu searches … Continue reading Baidu: Data Reveals Requirements To Rank Higher

How to Optimize for Core Web Vitals and the New ‘Page Experience’ Signal

Stuart Clark September 16, 2020 A look at Google’s new page experience signals called Core Web Vitals, how to optimise for them and why they present an exciting opportunity for marketers. Back in May, Google announced a new ranking signal called page experience that’s due to roll out at some point in 2021. At the … Continue reading How to Optimize for Core Web Vitals and the New ‘Page Experience’ Signal

Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects

Sabrina Bomberger August 28, 2020 Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for your business? If your KPIs depend on searchers clicking through … Continue reading Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects

Is Your Creativity Holding You Back from Higher Search Rankings?

Steven J. Wilson — March 9, 2020 Your creativity is a fragile bridge that can deliver loads of traffic to your business or crumble and fall before your content even has a chance. You need to be creative when developing your content strategies across the platforms your business uses to break through the noise and … Continue reading Is Your Creativity Holding You Back from Higher Search Rankings?

Microsoft Bing, Botify Partner To Get Web Pages Indexed Quickly

Microsoft Bing, Botify Partner To Get Web Pages Indexed Quickly by Laurie Sullivan  @lauriesullivan, January 17, 2020 Botify partnered with Bing to participate in its new content submission API pilot that allows brands to directly submit HTML pages to the search engine, reducing the need for crawling and further securing the indexing process for enterprise … Continue reading Microsoft Bing, Botify Partner To Get Web Pages Indexed Quickly

Add Self-Referential Links Into Your 2018 Search Engine Optimization Strategy

Chris Abraham — January 4, 2018 Follow @chrisabraham — January 4, 2018 pixelcreatures / Pixabay The only content links you can control are your own. One good way to do it is to make sure all your navigation is either textual or alt-text-labeled images. Flash is way dead. The better way is to remember way … Continue reading Add Self-Referential Links Into Your 2018 Search Engine Optimization Strategy

Google SEO Ranking Factors & Promotional Strategies for 2017 [Infographic]

Venkatesh C.R. — April 1, 2017 Follow @dotcominfoway— April 1, 2017 Many of Google’s algorithm updates and changes in SEO ranking factors are telling signs of how sophisticated and advanced the search engine has become since its conception. Indeed, this could not be more evident in the fact that most online marketers and webmasters should … Continue reading Google SEO Ranking Factors & Promotional Strategies for 2017 [Infographic]