Venkatesh C.R. — April 1, 2017 Follow @dotcominfoway— April 1, 2017 Many of Google’s algorithm updates and changes in SEO ranking factors are telling signs of how sophisticated and advanced the search engine has become since its conception. Indeed, this could not be more evident in the fact that most online marketers and webmasters should … Continue reading Google SEO Ranking Factors & Promotional Strategies for 2017 [Infographic]
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals. Larry Kim on February 23, 2017 The way Google ranks pages in its search results today is much different from the way it ranked them two … Continue reading Has machine learning created a new model for SEO ranking?
A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility. Stephanie LeVonne on February 22, 2017 A client wants to develop a content strategy so they can rank for more keywords but isn’t … Continue reading Will my organic rankings suffer if I don’t have a blog?
Brock Murray — February 11, 2017 Follow @SEOBrock— February 11, 2017 If you monitor your search engine rankings like a hawk, you may have noticed that there’s been a lot of movement in organic rankings in the last few days. The volatility has got news wires in the SEO community heating up today, with SEMRush … Continue reading Investigating February’s Organic Rankings Volatility
Zach Heller — February 8, 2017 Follow @zheller— February 8, 2017 Over the course of the last several weeks, we have covered the area of content marketing from a few different angles. That’s because we identified a number of distinct ways that companies can use content in their marketing efforts. They can use content for … Continue reading Content for Organic Rankings
In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions. Thomas Stern on February 2, 2017 With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily overlooked. As we enter a new … Continue reading Refreshing competitive search strategies in 2017
by Laurie Sullivan, Staff Writer @lauriesullivan, January 24, 2017 Searchmetrics released its third-annual Winners and Losers report this week. This year’s report reveals that publishers with specific editorial direction and household-name Web sites like Wikipedia and Facebook had the greatest gains, while other informational sites showed declines in desktop search. This analysis — conducted … Continue reading Search: Winners And Losers
by Aaron Baar, Staff Writer, January 17, 2017 So much of search marketing revolves around thinking about how to get discovered that it’s easy to ignore the other half of the equation: what happens once you are found. It’s well known that consumers are fickle. They abandon Web sites that take too long to … Continue reading Thinking About The Other Side Of Search
By Barrie Smith November 17th, 2016 For many websites and businesses Google continues to provide more traffic to their website than any other channel: more organic visitors than paid search, social and even direct traffic. With that in mind it’s certainly worth keeping up-to-date with what works, what doesn’t work, what Google has said and … Continue reading 19 Confirmed Google Ranking Factors
by Laurie Sullivan, Staff Writer @lauriesullivan, November 15, 2016 Chris Sonjeow, co-founder and CMO of LoveBook, said the company has seen a 57% increase in return on investment in the most recent year, compared with a year ago, working with Google AdWords, Google Analytics and data. “We made a few attempts with Google AdWords early … Continue reading LoveBook: Organic + Paid Search = 28% Increase In Site Traffic