When AI gets a marketing decision wrong, the fix could belong in the rule, the control, the implementation or the authority behind it. Here’s how to tell. By Allen Martinez Published on August 26, 2026 Congratulations. Your audit trail worked. You can see the input, the model version, the retrieved context, the policy … Continue reading The AI governance test most marketers are missing
Scaling content generation requires strict fiscal and brand control. Here is how to build centralized frameworks for prompts and tokens. By MarTechBot Published on August 10, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading How to manage AI prompt governance and costs
July 22, 2026 Knowledge workers judge AI governance BY Tyler Perry For years, brand reputation was built on straightforward outputs: the product worked, the service delivered, and the mission statement said the right things. But, behind the scenes, a sophisticated cohort has quietly moved the goalposts. Data from our latest 2026 Brand Expectations Index reveals that … Continue reading Knowledge workers judge AI governance
AI is already being used across your organization. Audit tools, set guardrails and reduce risk with a practical governance framework. By Constance Chen Published on April 3, 2026 Across every industry, AI governance is now a pressing challenge for C-suite executives and senior leaders. Some of the most common questions I’m hearing right … Continue reading Your AI governance gap is bigger than you think
Marketers are racing to govern AI without planning for outcomes. New ANA data shows why policies alone create control theater, not value. By Ana Mourão , January 26, 2026 Marketing organizations are racing to adopt AI while simultaneously trying to contain it. About 76.6% of marketers now have AI policies in place, … Continue reading AI governance without strategy is setting marketing teams up to fail
Unvetted AI tools are driving costly breaches. Effective oversight is the safeguard marketing leaders can’t afford to ignore. Tonya Walker on October 27, 2025 Marketing has become the proving ground for AI, adopting new tools faster than any other function. But speed without structure comes at a cost. If MOps doesn’t lead in governance, … Continue reading The AI oversight gap is marketing’s next governance test
