Category Archives: Email Marketing Optimization

Email Marketing Localization: How to Optimize Your Global Email Strategy

Mary Dolan April 6, 2021 Here’s a confession: I’m tired of being at home. Don’t get me wrong, I love my city. But not being able to travel to other cities or countries for so long is more than a little difficult. If you’re anything like us, you’ve probably been daydreaming about visiting other countries … Continue reading Email Marketing Localization: How to Optimize Your Global Email Strategy

4 Powerful Lessons 2020 Taught Us About Programmatic Email Monetization

Marika Zinca February 4, 2021 For most publishers, regardless of their industry, to say that 2020 has been a challenge is an understatement. However, since the onset of the pandemic, while so many channels have tumbled, email publishing has flourished. Email subscriptions have soared, as due to COVID-19 restrictions people are spending more time at … Continue reading 4 Powerful Lessons 2020 Taught Us About Programmatic Email Monetization

Email Design 101: Best Practices for Email Marketing Design

Suzanne Wentley January 7, 2021 Quality email design plays a major role when it comes to making email marketing work for you. As a professional, business owner, or marketer, you might know all about the power of email marketing. But just in case you need a reminder, let’s start with some recent email marketing stats. … Continue reading Email Design 101: Best Practices for Email Marketing Design

7 Email Marketing Best Practices That Will Increase Your ROI

Brandon Purdum — June 3, 2020 As an outreach channel, email marketing offers a great opportunity to connect with your audience, nurture leads and meet prospects at a critical point in the buyer’s journey. A few email marketing best practices can help not only improve that interaction, but propel your email marketing performance and ROI … Continue reading 7 Email Marketing Best Practices That Will Increase Your ROI

8 Professional & Fun Coronavirus Email Marketing Tips You Should Be Using

Victoria Taylor — May 26, 2020 Everyone is sending emails about COVID-19, your supermarket, shopping site, and even brands you bought from years ago. Now more than ever, people need to be informed about what your company has to offer them during this time. We’ve taken a look at our inbox and did some research … Continue reading 8 Professional & Fun Coronavirus Email Marketing Tips You Should Be Using

A Guide to Crisis Email Marketing During the Coronavirus (COVID-19)

Dan Fries — April 23, 2020 The impact of the coronavirus continues to be felt across the globe. With over a hundred countries and more than half of the world’s population currently in some form of lockdown, brands and marketing experts are reevaluating their strategies and marketing budgets for the remainder of the year. Businesses … Continue reading A Guide to Crisis Email Marketing During the Coronavirus (COVID-19)

Email martech consolidation shows just how important deliverability is

Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands. Jennifer Cannon on March 4, 2020   While a spate of recent acquisitions in the email martech sector indicates a growing demand for these technologies and services, the consolidation of different toolsets suggests vendors are starting to … Continue reading Email martech consolidation shows just how important deliverability is