Category Archives: Email Marketing Optimization

Reusable Template or One-off Email Templates? Take Your Pick!

Kevin George — June 20, 2017 Follow @imkevin_monk — June 20, 2017 Have you ever skimmed your emails and got that “déjà vu” kind of a feeling because most of them look ‘almost’ similar? Check out these emails: Don’t they bear striking resemblances and emit a sense of monotony? Sections separated by spacers & stacked … Continue reading Reusable Template or One-off Email Templates? Take Your Pick!

6 Reasons Why You Need a Mailing and Data Governance Policy

Jeff Coveney — June 21, 2017 Follow @RevEngineMarket — June 21, 2017 One word…BORING. We are marketers that want to talk about marketing results and revenue impact. Who wants to talk about email policies and data governance? That’s a fast way to get the crowd yawning at the quarterly executive meeting. The key is to … Continue reading 6 Reasons Why You Need a Mailing and Data Governance Policy

How Confirmation Emails Benefit Your Business

Emma Weir — May 13, 2017 — May 13, 2017 As with any relationship, first impressions are extremely important. The same goes for business to consumer relationships and confirmation emails. As potentially the first correspondence a customer will receive from you, it’s crucial you make a good impression. Confirmation emails can range anywhere from newsletter … Continue reading How Confirmation Emails Benefit Your Business

What Email Performance Metrics Should You Be Looking Out For?

Hana LaRock — April 25, 2017 — April 25, 2017 Utilizing a marketing automation software is a great way to help reach specific goals you have for your emails. With strong email marketing campaigns that are consistently regulated, you can reach more people and learn a lot more about your audience. That being said, knowing … Continue reading What Email Performance Metrics Should You Be Looking Out For?