Category Archives: Email Marketing Optimization

Reach the managed inbox with a proactive approach to email deliverability

Optimizing for the managed inbox requires more than ‘checking the box’ on deliverability factors. Jennifer Cannon on June 26, 2019 at 12:26 pm This is the second installment in our series on marketing to the managed inbox. Picture this: It’s the week before Thanksgiving. Your team has spent the past six weeks designing your Cyber … Continue reading Reach the managed inbox with a proactive approach to email deliverability

Tracking Down the Role & Efficacy of Voice Assistants in Email Marketing

Kevin George — June 1, 2019 Follow @imkevin_monk — June 1, 2019 HeikoAL / Pixabay Alexa, read this article for me. Aah… the convenience of lying back on your sofa or finishing another chore while listening to Alexa read out to you! With the world moving at a pace that requires efficient utilization of time … Continue reading Tracking Down the Role & Efficacy of Voice Assistants in Email Marketing

How to Take Your Emails From Serious to Seriously Engaging, Part 2

JJ Tyson — May 29, 2019 — May 29, 2019 In last week’s blog, we discussed how well-utilized humor can enhance your marketing materials and increase engagement. This week, we’ll take a deep dive into the specifics of using humor – and how to avoid common mistakes. Humor is never a magic bullet. While it … Continue reading How to Take Your Emails From Serious to Seriously Engaging, Part 2

Email Leads In Enterprise Content Delivery, Study Finds

Email Leads In Enterprise Content Delivery, Study Finds by Ray Schultz , February 6, 2019 Email is the top content delivery tool for enterprise marketers, according to Enterprise Content Marketing 2019, a study by the Content Marketing Institute and Marketing Profs, sponsored by Seismic.  Of 236 marketers polled, 93% say their firms distribute content by … Continue reading Email Leads In Enterprise Content Delivery, Study Finds

How to Declutter Your CRM’s Email Marketing and Make it More Efficient

Steve Hamm — January 26, 2019 Follow @maasprosrdu — January 26, 2019 Email marketing is a popular tool for companies who are interested in building up their relationship with customers, attracting new leads and sharing the latest news and updates with their contacts. The right automated marketing and CRM software can make it easier for … Continue reading How to Declutter Your CRM’s Email Marketing and Make it More Efficient

Using HTML in Email Marketing: What You Need to Know [Infographic]

Jessica Bennett — September 4, 2018 — September 4, 2018 A large number of marketers and business owners rely on pre-designed email templates for their campaigns. Templates are convenient, since you can rely on a designer and simply “pop in” the right content and visual elements like pictures and shapes. This is a great and … Continue reading Using HTML in Email Marketing: What You Need to Know [Infographic]

The Great Plain-Text Versus HTML Email Debate, 2018 Style

Matt Harris — June 13, 2018 Follow @mrmch — June 13, 2018 JuralMin / Pixabay If your job security hinges on your ability to disseminate marketing messages via email, then there’s nothing academic about the debate between plain-text and HTML email. And despite what many might think, and despite the fact that it’s been ongoing … Continue reading The Great Plain-Text Versus HTML Email Debate, 2018 Style