Category Archives: Email Marketing Optimization

The Perfect Email Automation Setup For an eCommerce Business

XIAOHUI “X” Wang — March 14, 2018 — March 14, 2018 Do you want to generate more revenue from your email subscribers automatically? Email automations are one of the best things in email marketing for super-targeted, high-converting messages. Once you set up triggered emails or series of emails, your work is done and subscribers will … Continue reading The Perfect Email Automation Setup For an eCommerce Business

3 Ways to Drastically Increase Your Email Open Rates

Karen Repoli — February 7, 2018 Follow @karenrepoli — February 7, 2018 geralt / Pixabay It’s one metric we consistently watch and try to improve: email open rates. There’s a good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: Your newest services and products Your latest must-have … Continue reading 3 Ways to Drastically Increase Your Email Open Rates

How to Use Email Remarketing to Achieve Inbox Domination

Allen Finn — February 1, 2018 — February 1, 2018 I love email remarketing, using hyper-targeted nurture funnels to gently float prospects away from open-minded indifference and towards becoming paying customers. As such, I’ve long mourned the fact that AdWords’ lone inbox placement, Gmail ads (formerly “Gmail Sponsored Promotions”), were not eligible for use in … Continue reading How to Use Email Remarketing to Achieve Inbox Domination

6 Tips to Skyrocket Your Email Marketing Click-Through Rates

Larisa Bedgood — January 18, 2018 Follow @www.twitter.com/V12Data — January 18, 2018 Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important. In fact, in a study by Ascend2, 73% of marketers rated … Continue reading 6 Tips to Skyrocket Your Email Marketing Click-Through Rates

The CMO, martech and ‘marchitecture’: Messaging that matters to customers

What is a ‘marchitecture,’ and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers’ needs. Jim Yu on January 10, 2018   As CMOs enter 2018, the recurring theme (and need) to deliver a great customer experience … Continue reading The CMO, martech and ‘marchitecture’: Messaging that matters to customers