Category Archives: Email Marketing Optimization

Email martech consolidation shows just how important deliverability is

Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands. Jennifer Cannon on March 4, 2020   While a spate of recent acquisitions in the email martech sector indicates a growing demand for these technologies and services, the consolidation of different toolsets suggests vendors are starting to … Continue reading Email martech consolidation shows just how important deliverability is

Lessons from 2019’s holiday email sending (hint: mobile dominated)

Messages that are custom to a specific user’s wants and needs are the ones that resonate, especially when based on behavioral signals. Len Shneyder on February 3, 2020 We’re a month into 2020 so what better time than to look back at the holiday shopping seasons of 2019 to inform our strategy over the course … Continue reading Lessons from 2019’s holiday email sending (hint: mobile dominated)

Choose the Right From Name and Stand Out in the Email Inbox

Kevin George — December 17, 2019 Follow @imkevin_monk Your email subscribers recognize you according to the from name or sender name. It significantly influences the recipient’s decision to open the email. While your from name should be familiar for the subscriber, you should be able to harness the power of your brand name and marketing … Continue reading Choose the Right From Name and Stand Out in the Email Inbox

Cocktail Party Approach to Email Nurture Sequences

Jessica Mehring — December 13, 2019 Follow @horizonpeak Writing a successful email nurture sequence is a lot like having a successful conversation with that really interesting person everyone wants to talk to at the cocktail party. While it can be intimidating at first, you can actually break it down into a few simple steps: You … Continue reading Cocktail Party Approach to Email Nurture Sequences

iPost adds Magento integration to connect customer data for more personalized email marketing

The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email personalization. Jennifer Cannon on November 21, 2019 Enterprise email and marketing automation provider iPost has announced a new integration with Adobe’s Magento commerce cloud. The integration will pass customer data stored in Magento to the iPost … Continue reading iPost adds Magento integration to connect customer data for more personalized email marketing

Email Marketing Checklist: 25 Questions To Ask Yourself Before You Send An Email

Josh Slone — October 21, 2019 Follow @Josh_Slone Many of these questions might cross your mind during this crucial moment, and rightfully so. When this happens, you need a good email marketing checklist , and that is exactly what we are going to provide for you. Read on! How does this email marketing checklist work? … Continue reading Email Marketing Checklist: 25 Questions To Ask Yourself Before You Send An Email

Email marketing: Understanding the elements of Permission

These four elements are key to the Periodic Table of Email Optimization and Deliverability — and to your success as an email marketer. Pamela Parker on October 7, 2019 at 11:40 am As we were developing the first-ever Periodic Table of Email Optimization and Deliverability, which we launched at the MarTech Conference in Boston recently, … Continue reading Email marketing: Understanding the elements of Permission

Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)

FreshAddress Staff — September 20, 2019 — September 20, 2019 rawpixel / Pixabay We recently sat down with Chris Marriott, President & Founder of Marketing Democracy, to chat about email acquisition, why it’s important to marketers, and how to get it right. How focused should marketers be on email acquisition and why? As we head … Continue reading Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)