Category Archives: Email Marketing Optimization

Email Marketing Checklist: 25 Questions To Ask Yourself Before You Send An Email

Josh Slone — October 21, 2019 Follow @Josh_Slone Many of these questions might cross your mind during this crucial moment, and rightfully so. When this happens, you need a good email marketing checklist , and that is exactly what we are going to provide for you. Read on! How does this email marketing checklist work? … Continue reading Email Marketing Checklist: 25 Questions To Ask Yourself Before You Send An Email

Email marketing: Understanding the elements of Permission

These four elements are key to the Periodic Table of Email Optimization and Deliverability — and to your success as an email marketer. Pamela Parker on October 7, 2019 at 11:40 am As we were developing the first-ever Periodic Table of Email Optimization and Deliverability, which we launched at the MarTech Conference in Boston recently, … Continue reading Email marketing: Understanding the elements of Permission

Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)

FreshAddress Staff — September 20, 2019 — September 20, 2019 rawpixel / Pixabay We recently sat down with Chris Marriott, President & Founder of Marketing Democracy, to chat about email acquisition, why it’s important to marketers, and how to get it right. How focused should marketers be on email acquisition and why? As we head … Continue reading Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)

Email Marketing Automation & Boosted Productivity with Validation Tools

Joseph Harisson — July 26, 2019 Follow @harisson_josh — July 26, 2019 Are you ready to take a step forward? Email marketing automation can help you do it faster. Even though email marketing is decades old, it’s still one of the most effective promotional tools for businesses of all types and sizes. If you want … Continue reading Email Marketing Automation & Boosted Productivity with Validation Tools

Email Open Rates: A Comprehensive Guide to How to Improve Them

Kevin George — July 22, 2019 Follow @imkevin_monk — July 22, 2019 One of the most crucial aspects of determining the performance of an email campaign is email open rate. It depicts the percentage of subscribers who open the emails. Let’s say your email open rate is 32%. This means that if you have sent … Continue reading Email Open Rates: A Comprehensive Guide to How to Improve Them

Reach the managed inbox with a proactive approach to email deliverability

Optimizing for the managed inbox requires more than ‘checking the box’ on deliverability factors. Jennifer Cannon on June 26, 2019 at 12:26 pm This is the second installment in our series on marketing to the managed inbox. Picture this: It’s the week before Thanksgiving. Your team has spent the past six weeks designing your Cyber … Continue reading Reach the managed inbox with a proactive approach to email deliverability

Tracking Down the Role & Efficacy of Voice Assistants in Email Marketing

Kevin George — June 1, 2019 Follow @imkevin_monk — June 1, 2019 HeikoAL / Pixabay Alexa, read this article for me. Aah… the convenience of lying back on your sofa or finishing another chore while listening to Alexa read out to you! With the world moving at a pace that requires efficient utilization of time … Continue reading Tracking Down the Role & Efficacy of Voice Assistants in Email Marketing