Darnelle O’Brien — June 22, 2017 Follow @thekissagency— June 22, 2017 Emails help foster a lasting relationship, keep your brand front of mind and help you drive sales. It’s not just any email though, like all marketing tools, it should be integrated with all of your social platforms to complement and strengthen your overall marketing … Continue reading 5 Simple Email Tactics to Increase Sales
ROI Means Email Beats Social And Paid Search Every Time by Sean Hargrave , Staff Writer, June 21, 2017 Every now and then someone presents data that just stops you in your tracks, and today that is exactly what a list of statistics around various digital marketing channels has done for me. The list reads … Continue reading ROI Means Email Beats Social And Paid Search Every Time
Kevin George — June 20, 2017 Follow @imkevin_monk — June 20, 2017 Have you ever skimmed your emails and got that “déjà vu” kind of a feeling because most of them look ‘almost’ similar? Check out these emails: Don’t they bear striking resemblances and emit a sense of monotony? Sections separated by spacers & stacked … Continue reading Reusable Template or One-off Email Templates? Take Your Pick!
Jeff Coveney — June 21, 2017 Follow @RevEngineMarket — June 21, 2017 One word…BORING. We are marketers that want to talk about marketing results and revenue impact. Who wants to talk about email policies and data governance? That’s a fast way to get the crowd yawning at the quarterly executive meeting. The key is to … Continue reading 6 Reasons Why You Need a Mailing and Data Governance Policy
Keith Reinhardt — June 2, 2017 Follow @FreshAddress— June 2, 2017 The Sales Funnel is a Lie! Well, maybe not an out-and-out untruth. But, as a sales model, it oversimplifies the path to purchase as a straight line from intent to purchase to loyalty. That’s why so many marketers have begun working with customer journey … Continue reading Can Your Email List Pass the Customer Journey Stress Test?
Emma Weir — May 13, 2017 — May 13, 2017 As with any relationship, first impressions are extremely important. The same goes for business to consumer relationships and confirmation emails. As potentially the first correspondence a customer will receive from you, it’s crucial you make a good impression. Confirmation emails can range anywhere from newsletter … Continue reading How Confirmation Emails Benefit Your Business
From using AI to thinking cross-channel, contributor Eric Stahl shares how you can take advantage of data to step up your email marketing efforts. Eric Stahl on May 9, 2017 Email has been a part of our lives for so long that most of us take it for granted. But take a closer look … Continue reading Three ways to put your valuable email data to work
Rupert Adam — April 26, 2017 Follow @emailcenter— April 26, 2017 I have talked a lot about how pushed for time marketers are. A quick search and you will find it’s at the top of the most challenging factors faced by marketers. The struggle is real! I must confess that although there are a plethora … Continue reading Streamlining the Email Production Process
Hana LaRock — April 25, 2017 — April 25, 2017 Utilizing a marketing automation software is a great way to help reach specific goals you have for your emails. With strong email marketing campaigns that are consistently regulated, you can reach more people and learn a lot more about your audience. That being said, knowing … Continue reading What Email Performance Metrics Should You Be Looking Out For?
Jim Belosic — March 10, 2017 Follow @shortstacklab— March 10, 2017 Whether or not people ultimately open your emails, they will see your subject lines. And it’s what they see there that partly determines whether or not they take the next step and click “open.” In fact, 33 percent of people decide whether to open … Continue reading How to Increase the Open Rates of Your Emails