Category Archives: Email Marketing Optimization

The CMO, martech and ‘marchitecture’: Messaging that matters to customers

What is a ‘marchitecture,’ and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers’ needs. Jim Yu on January 10, 2018   As CMOs enter 2018, the recurring theme (and need) to deliver a great customer experience … Continue reading The CMO, martech and ‘marchitecture’: Messaging that matters to customers

Irrelevant Emails Are No Longer Acceptable to Consumers

Katie Sweet — December 6, 2017 Follow @misskatiehrdy — December 6, 2017 Shutterstock We’ve reached the point in the year when marketers aren’t holding back on their outbound communications. I woke up on Black Friday to an absolute deluge of emails from essentially any retailer I’ve ever had any interaction with (or not), informing me … Continue reading Irrelevant Emails Are No Longer Acceptable to Consumers

How to Cope with Email Rendering Challenges Across Diverse Email Clients

Kevin George — November 17, 2017 Follow @imkevin_monk — November 17, 2017 raphaelsilva / Pixabay When it comes to planning email marketing campaigns, marketers need to take into consideration various factors to ensure there is no rendering and deliverability issues. One key factor is the support from various email clients. With subscribers using diverse email … Continue reading How to Cope with Email Rendering Challenges Across Diverse Email Clients