Tag Archives: Publisher

Google Simplifies Publisher Content Guidelines To Reduce Conflicts

Content Optimization

Google Simplifies Publisher Content Guidelines To Reduce Conflicts by Laurie Sullivan  @lauriesullivan, August 28, 2019 Google will standardize the way it presents content policies to publishers in an effort to simplify how it communicates its restrictions and processes. Information seems easy to access, but sometimes communicating the details of rules, regulations, terms and conditions is … Continue reading Google Simplifies Publisher Content Guidelines To Reduce Conflicts →

Transparency For Leads In Open Exchange Boosts Publisher Count Past 500

Transparency

Transparency For Leads In Open Exchange Boosts Publisher Count Past 500 by Laurie Sullivan  @lauriesullivan, April 22, 2019 PX, which helps marketers search and acquire customers through leads in an open exchange, hopes to bring transparency to an industry veiled in secrecy. The goal is to provide marketers and sales professionals with more information about … Continue reading Transparency For Leads In Open Exchange Boosts Publisher Count Past 500 →

What a year’s worth of publisher responses can teach you about digital PR

Marketing Guide

It’s important to understand the topics each publisher wants to cover – and then how to pitch that content – to earn the best response. Domenica D’Ottavio on March 20, 2019 at 8:00 am Most marketers agree that if you can get your content in front of the eyes of journalists at mainstream online publishers, … Continue reading What a year’s worth of publisher responses can teach you about digital PR →

Search Keywords And Top-Ranking Publisher Sites In Q4 2017

SEO Ranking

Search Keywords And Top-Ranking Publisher Sites In Q4 2017 by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2018 Seasonal demand for news about sports influenced the ranking of media publishers across the web during fourth-quarter 2017, but the top-ranking keywords were more related to current topics discussed in forums, tech circles, and financial markets. … Continue reading Search Keywords And Top-Ranking Publisher Sites In Q4 2017 →

Why Programmatic Works For This Smaller Publisher

Publishers Guide

Why Programmatic Works For This Smaller Publisher by Laurie Sullivan , Staff Writer @lauriesullivan, October 24, 2017 Brandon Dawson, programmatic ads director at Render Media, an L.A.-based digital media company co-founded by Eytan Elbaz, creator of Google AdSense, thinks he has the formula to make programmatic successful. The media company owns and operates Cooking Panda … Continue reading Why Programmatic Works For This Smaller Publisher →

The Non-Branded Keywords Driving Publisher Traffic

Keyword Research

The Non-Branded Keywords Driving Publisher Traffic by Laurie Sullivan @lauriesullivan, October 20, 2017 Four natural disasters, Apple’s new iPhone releases and the upcoming National Football League (NFL) season led the list of top non-branded keywords driving traffic to media publication sties in SimilarWeb’s U.S. Media Publications Ranking September 2017. The terms were searched for on … Continue reading The Non-Branded Keywords Driving Publisher Traffic →

How to Turn Your Business Blog Into a Publisher

Blogging Tips

Derek Miller — August 22, 2017 — August 22, 2017 pixelcreatures / Pixabay Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. Take QuickSprout, for example. It’s … Continue reading How to Turn Your Business Blog Into a Publisher →

Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists

Facebook

Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear. Tim Peterson on June 14, 2017   Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of third-party apps and sites. Even … Continue reading Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists →

Your Guide to Using LinkedIn Publisher to Maximize Exposure and Generate Interest

LinkedIn Publishers

Scott Sims — January 20, 2017 Follow @bscottsims— January 20, 2017 Using LinkedIn Publisher allows you to create and publish content that is searchable to LinkedIn users by keyword. Not only is LinkedIn Publisher an excellent way to showcase your knowledge and expertise within a given niche; it is also an excellent way to maximize … Continue reading Your Guide to Using LinkedIn Publisher to Maximize Exposure and Generate Interest →

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