Tag Archives: Publisher

The digital transformation of a traditional business publisher

Digital Transformation

Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences. Kim Davis on October 24, 2022 The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. … Continue reading The digital transformation of a traditional business publisher →

Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic

Sales Guide

Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, October 20, 2022 Food, Home & Garden, and Travel are the categories less likely to have fraud, malware and unsafe traffic on publisher sites, according to the Sellers.guide analysis of publishers. Sellers.guide was created in May 2021 by … Continue reading Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic →

Google Builds Integration For Programmatic Publisher Identifiers

Google Tools

Google Builds Integration For Programmatic Publisher Identifiers by Laurie Sullivan  @lauriesullivan, March 11, 2021 The publisher provided identifier (PPID) in Google Ad Manager has been around for years, but until now was only used for direct deals. With the end of third-party cookies, this product is getting a new life. These single-site identifiers, which are specific … Continue reading Google Builds Integration For Programmatic Publisher Identifiers →

Google Simplifies Publisher Content Guidelines To Reduce Conflicts

Content Optimization

Google Simplifies Publisher Content Guidelines To Reduce Conflicts by Laurie Sullivan  @lauriesullivan, August 28, 2019 Google will standardize the way it presents content policies to publishers in an effort to simplify how it communicates its restrictions and processes. Information seems easy to access, but sometimes communicating the details of rules, regulations, terms and conditions is … Continue reading Google Simplifies Publisher Content Guidelines To Reduce Conflicts →

Transparency For Leads In Open Exchange Boosts Publisher Count Past 500

Transparency

Transparency For Leads In Open Exchange Boosts Publisher Count Past 500 by Laurie Sullivan  @lauriesullivan, April 22, 2019 PX, which helps marketers search and acquire customers through leads in an open exchange, hopes to bring transparency to an industry veiled in secrecy. The goal is to provide marketers and sales professionals with more information about … Continue reading Transparency For Leads In Open Exchange Boosts Publisher Count Past 500 →

What a year’s worth of publisher responses can teach you about digital PR

Marketing Guide

It’s important to understand the topics each publisher wants to cover – and then how to pitch that content – to earn the best response. Domenica D’Ottavio on March 20, 2019 at 8:00 am Most marketers agree that if you can get your content in front of the eyes of journalists at mainstream online publishers, … Continue reading What a year’s worth of publisher responses can teach you about digital PR →

Search Keywords And Top-Ranking Publisher Sites In Q4 2017

SEO Ranking

Search Keywords And Top-Ranking Publisher Sites In Q4 2017 by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2018 Seasonal demand for news about sports influenced the ranking of media publishers across the web during fourth-quarter 2017, but the top-ranking keywords were more related to current topics discussed in forums, tech circles, and financial markets. … Continue reading Search Keywords And Top-Ranking Publisher Sites In Q4 2017 →

Why Programmatic Works For This Smaller Publisher

Publishers Guide

Why Programmatic Works For This Smaller Publisher by Laurie Sullivan , Staff Writer @lauriesullivan, October 24, 2017 Brandon Dawson, programmatic ads director at Render Media, an L.A.-based digital media company co-founded by Eytan Elbaz, creator of Google AdSense, thinks he has the formula to make programmatic successful. The media company owns and operates Cooking Panda … Continue reading Why Programmatic Works For This Smaller Publisher →

The Non-Branded Keywords Driving Publisher Traffic

Keyword Research

The Non-Branded Keywords Driving Publisher Traffic by Laurie Sullivan @lauriesullivan, October 20, 2017 Four natural disasters, Apple’s new iPhone releases and the upcoming National Football League (NFL) season led the list of top non-branded keywords driving traffic to media publication sties in SimilarWeb’s U.S. Media Publications Ranking September 2017. The terms were searched for on … Continue reading The Non-Branded Keywords Driving Publisher Traffic →

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