Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into budget and ROI decisions. By Anu Adegbola February 19, 2026 Google is rolling out Scenario Planner, a no-code tool designed to make its Meridian marketing mix model accessible to marketers who do not have a data science team on … Continue reading Google launches no-code Scenario Planner built on Meridian MMM
Google’s new commerce framework cranks up the heat on ‘agentic shopping’ The Universal Commerce Protocol introduces three new major AI features meant to reduce friction when online shopping. Jackson Chen Mon, January 12, 2026 Google To further push the limits of consumerism, Google has launched a new open standard for agentic commerce that’s called … Continue reading Google’s new commerce framework cranks up the heat on ‘agentic shopping’
How to Audit a Google Ads Lead Generation Campaign (Step-by-Step) Wisam Abdulaziz Nov 5, 2025 Running Google Ads for lead generation can drive high-quality prospects, but only if your campaign is structured, tracked, and optimized correctly.At Search Engine People, we audit hundreds of paid search accounts every year to uncover … Continue reading 🚀 How to Audit a Google Ads Lead Generation Campaign (Step-by-Step)
GTM spend isn’t harmless OpEx. Every dollar of CAC is debt, and misreporting it puts boards and executives at risk. Mark Stouse on August 27, 2025 Go-to-market (GTM) accounting may soon be very different. Every quarter, GTM spending gets tucked into operating expenses on the P&L. It sits beside payroll and rent, treated as … Continue reading GTM misreporting is a risk your company can’t afford to take
What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones Wisam Abdulaziz May 20, 2025 Google maintains a Spam Policies page that it regularly updates. While it’s strongly recommended that all webmasters follow these guidelines, there’s more to it than just compliance. After 22 years in the … Continue reading What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones
Google Unleashes Gemini Live Opinion Tool by Laurie Sullivan , Staff Writer @lauriesullivan, March 3, 2025 Designer, fashion consultant, and personal stylist are all ways I would describe Google Live’s latest video capabilities that allow users to ask questions, share their screens for advice and opinions on a variety of subjects. The demonstration, presented at Mobile … Continue reading Google Unleashes Gemini As An Opinion Tool
Google’s Willow quantum chip breakthrough is hidden behind a questionable benchmark Forget about RCS performance, the error rate is the important bit here. igor bonifacic Tue, Dec 10, 2024 Google Google debuted Willow, its latest quantum chip, on Monday, and if you’ve spent any time online since, you’ve undoubtedly run into some breathless … Continue reading Google’s Willow quantum chip breakthrough is hidden behind a questionable benchmark
Google Makes Wix Its First Gemini For Workspace Partner by Laurie Sullivan , Staff Writer @lauriesullivan, August 5, 2024 Generative artificial intelligence (GAI) has helped companies push the boundaries of innovation and performance, despite a drop in profit reported during earnings announcements based on increased investment in AI. Wix, which provides a software as a service … Continue reading Google Makes Wix Its First Gemini For Workspace Partner
Google’s accessibility app Lookout can use your phone’s camera to find and recognize objects It’s also making wheelchair information on Google Maps available on desktop. mariella moon Thu, May 16, 2024 Google Google has updated some of its accessibility apps to add capabilities that will make them easier to use for people who need … Continue reading Google’s accessibility app Lookout can use your phone’s camera to find and recognize objects
Where did Google’s cached links go? Graeme Hanna Freelance Writer Remember cached links? They were underlined in green text reading “Cached” next to the main link when you searched for something on Google. Granted, they weren’t an essential part of searching online but they were useful at providing a snapshot of a webpage’s content … Continue reading Where did Google’s cached links go?
