Jason Davis June 2, 2021 Let’s start with Google sitelinks. What are they? Have you ever Googled yourself to see what you appear like? Not how rank, but how your site looks visually in the search results page. You should. Table of contents Google Sitelinks What Google sitelinks look like Why are sitelinks good for … Continue reading What Are Google Sitelinks?
Shadab Khan April 1, 2021 Google announced Core Web Vitals are becoming signals for ranking in search results in May 2021. Now that page experience signals are becoming a critical factor in deciding your google search ranking let’s get to know them in detail. The page experience signals are a combination of Core Web Vitals … Continue reading Google Core Web Vitals Update and Its Impact on Websites
Google Builds Integration For Programmatic Publisher Identifiers by Laurie Sullivan @lauriesullivan, March 11, 2021 The publisher provided identifier (PPID) in Google Ad Manager has been around for years, but until now was only used for direct deals. With the end of third-party cookies, this product is getting a new life. These single-site identifiers, which are specific … Continue reading Google Builds Integration For Programmatic Publisher Identifiers
Moss Clement December 30, 2020 What is Google Discover? To some, Discover is a new buzz word. But the Google app feature is an incredible content marketing tool you should be using. Why? We will address the “Why” in a moment below. However, in the fourth quarter of 2016, Google published that they were updating … Continue reading 12 Easy Ways to Optimize for Google Discover Feed
Google Assistant Opens, Searches, Completes Functions In Mobile Apps Using Voice by Laurie Sullivan @lauriesullivan, October 8, 2020 Google announced this week the ability to open and search in Android apps using “Hey Google” for all Assistant-enabled Android phones. The ability to do both could become a game changer for brands looking for ways to … Continue reading Google Assistant Opens, Searches, Completes Functions In Mobile Apps Using Voice
Google Search Data Challenges How People Trend Through COVID-19 by Laurie Sullivan @lauriesullivan, August 24, 2020 Despite U.S. consumers learning to cope in a global world where pandemics could evolve into a more common occurrence, reports suggest the number of new coronavirus infections in the United States have declined from a day earlier, reaching the … Continue reading Google Search Data Challenges How People Trend Through COVID-19
Garry Grant July 10, 2020 Core Web Vitals is a new 2020 metric that have implemented and it’s based on Site Speed and UX or user experience. Most webmasters don’t take into account the design of their site as a factor into their rankings and Google is now making a push for them to start. … Continue reading What are Google’s Core Web Vitals?
Kristen McCormick July 6, 2020 Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your listing has strong visibility, and just because your business is … Continue reading 10 Ways to Rank Higher on Google Maps
Amanda Murray — June 5, 2020 First introduced in 2016, Google Posts are information cards that appear on the Google search results page for local businesses, via the Google My Business knowledge panel. Google Posts rose to further prominence when the failed social networking platform Google Plus was put to pasture in 2019, but many … Continue reading 5 Smart Ways to Use Google Posts
Michael Ugino — May 15, 2020 Those who know a little about ecommerce know that Google product categories are mostly optional. Those who know a lot about ecommerce, know they’re anything but. Google indexes billions of web pages comprising 100,000 terabytes of data. Without accurate or optimized category data, your product can disappear like a … Continue reading Follow These 5 Steps to Optimize Your Google Product Categories