Category Archives: Google Tools

Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data]

Mark Irvine — November 20, 2018 — November 20, 2018 Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to serve to search terms that are “close variants that share the same meaning of your keywords,” including synonyms, paraphrases, and results with the same implied intent. … Continue reading Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data]

Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses

Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses by Laurie Sullivan  @lauriesullivan, (October 23, 2018) Google has expanded the ability to book or schedule appointments for some businesses through Reserve with Google, a service that allows users to book an appointment or reservation with nearby providers directly in the search engine. The icon that … Continue reading Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses

7 Steps to Making the Most Out of the New Google Search Console

Gordon Donnelly — October 2, 2018 — October 2, 2018 Ahrefs, Moz, SEMrush…there are some great SEO tools out there; and with them, you can do a variety of things. You can check backlink profiles. Do keyword research. Find unlinked mentions and guest posting opportunities. You can even run comprehensive SEO audits with the click … Continue reading 7 Steps to Making the Most Out of the New Google Search Console

Google Warns Against Possible Expansion Of ‘Right To Be Forgotten’

Google Warns Against Possible Expansion Of ‘Right To Be Forgotten’ by Wendy Davis , Staff Writer @wendyndavis, July 26, 2018 Google is expressing concerns to the Department of Commerce that the so-called “right to be forgotten” could spread from Europe to other areas of the world. Judges on Europe’s highest court created the controversial right four … Continue reading Google Warns Against Possible Expansion Of ‘Right To Be Forgotten’