Category Archives: Google Tools

Google Builds On Web Search For Retail Websites

Google Builds On Web Search For Retail Websites by Laurie Sullivan  @lauriesullivan, April 4, 2022 Google Cloud Retail Search, now available to all retailers, provides the ability to integrate Google-like search features on digital properties without the need to preprocess data, train or tune machine learning models. It is part of Product Discovery Solutions for … Continue reading Google Builds On Web Search For Retail Websites

Google To Limit Cross-Device Tracking On Phones Running Android Operating System

Google To Limit Cross-Device Tracking On Android Phones by Laurie Sullivan  @lauriesullivan, February 16, 2022 Google today announced a multi-year initiative to curtail cross-device tracking on Android phones. The initiative is part of the company’s Privacy Sandbox program that will introduce new, more private advertising solutions. The changes will limit sharing of user data with third … Continue reading Google To Limit Cross-Device Tracking On Phones Running Android Operating System

Happy Lunar New Year: Here’s the cultural meaning behind Google’s Year of the Tiger doodle

By Connie Lin February 01, 2022 Xin nian kuai le—today is the first day of the Lunar New Year, and billions across Asia are celebrating the prospects of happiness, good fortune, and prosperity. It’s the biggest holiday of the year in many countries, with festivities in China, South Korea, Singapore, Mongolia, Tibet, and Vietnam lasting … Continue reading Happy Lunar New Year: Here’s the cultural meaning behind Google’s Year of the Tiger doodle

Chrome for Android will ask if you really want to close every tab at once

Chrome for Android will ask if you really want to close every tab at once The warning might prevent a huge mistake. J. Fingas @jonfingas January 29th, 2022 Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images If you’re the sort to leave web browser tabs open on your phone (you know who you are), you’ve probably had … Continue reading Chrome for Android will ask if you really want to close every tab at once

Google’s Topics API provokes a range of reactions

Some praise Google’s replacement for FLoC while others are quick to point out its limitations. George Nguyen on January 26, 2022 Earlier this week, Google announced the Topics API, its latest ad targeting proposal aimed at replacing third-party cookies. This leaves Federated Learning of Cohorts dead in the water while marketing and adtech platforms and advertisers … Continue reading Google’s Topics API provokes a range of reactions

Google Introduces Topics For Targeting, Kills Off FLoC

Google Introduces Topics For Targeting, Kills Off FLoC by Laurie Sullivan  @lauriesullivan, January 25, 2022 Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. The Topics API will determine and select topics of interest based on the user’s previous three weeks of browsing history. It will not use external … Continue reading Google Introduces Topics For Targeting, Kills Off FLoC

The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites

Jonathon Knepper November 9, 2021 The purpose of this article is to serve as a reference to the current state of Google requirements, specifically as they pertain to scholarly articles and journals. We recognize that several of our clients have several guidelines to satisfy as part of Google Scholar, a top priority since Google Scholar … Continue reading The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites

How to Easily Track & Categorize File Downloads in Google Analytics with Tag Manager [Video]

Isaiah Stone September 14, 2021 Many websites offer file downloads in order to hook their target audience into a conversion funnel. It can be a key component of the conversion funnel as it can open lines of communication and an opportunity for you to further build relationships with your prospects. If you have a website … Continue reading How to Easily Track & Categorize File Downloads in Google Analytics with Tag Manager [Video]