Category Archives: Transparency

Transparency goes a long way: Wednesday’s Daily Brief

Plus FitBit’s work management evolution and news from TikTok and Shopify. Chris Wood on August 25, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Transparency goes a long way: Wednesday’s Daily Brief →

Disclosure, Transparency and Trust – A Story about Instagram and Influence

Transparency

Amanda Fountain — May 23, 2019 — May 23, 2019 Whether you’ve been following the James Charles – Tati Westbrook influencer drama like a reality show or have no idea who these people are, you should care about what’s going on here. The short version: Tati Westbrook has a vitamin line. Her “close friend” and … Continue reading Disclosure, Transparency and Trust – A Story about Instagram and Influence →

How to Create a Culture of Transparency

Transparency

Rick Goodman — May 3, 2019 Follow @DrRickGoodman — May 3, 2019 These days, a lot of us are skeptical about just how much we can trust the news, our politicians, and our social media feeds. At the very least, we’d like to be able to trust the people we work with—to be able to … Continue reading How to Create a Culture of Transparency →

Transparency For Leads In Open Exchange Boosts Publisher Count Past 500

Transparency

Transparency For Leads In Open Exchange Boosts Publisher Count Past 500 by Laurie Sullivan @lauriesullivan, April 22, 2019 PX, which helps marketers search and acquire customers through leads in an open exchange, hopes to bring transparency to an industry veiled in secrecy. The goal is to provide marketers and sales professionals with more information about … Continue reading Transparency For Leads In Open Exchange Boosts Publisher Count Past 500 →

Truth Is An Important Ingredient

Transparency

Truth Is An Important Ingredient by Jack Loechner , Staff Writer @mp_research, April 19, 2018 According to Google’s Allan Thygesen, at 4As’ Accelerate Conference outlined how his company is committed to working with agencies to build and strengthen an advertising ecosystem that works for agencies, brands and consumers. “Underlying this belief is that healthy ad ecosystem … Continue reading Truth Is An Important Ingredient →

Why It’s Unusual to Improve Anything By Demanding Transparency

Transparency

Liz Kislik — April 17, 2018 Follow @lizkislik — April 17, 2018 In organizations where employees generally trust their management and each other, you don’t hear many complaints about lack of transparency. But in other places, demands for transparency can take an ugly tone, and even become so entrenched that it seems as if everything … Continue reading Why It’s Unusual to Improve Anything By Demanding Transparency →

4 Reasons Why Transparency is Important

Transparency

Michael Heller — December 20, 2017 — December 20, 2017 ulleo / Pixabay Your employees are in reality, the backbone of your company. Things wouldn’t run without them and your company relies on their happiness, engagement and productivity. And although the workforce is changing constantly, one thing that is abundantly clear is your workers want … Continue reading 4 Reasons Why Transparency is Important →

Transparency Can Lead to Trust Between CEOs and Employees

Transparency

David Kiger — March 3, 2017 Follow @davidkiger— March 3, 2017 We hear a lot about being transparent in business. Like an open floor plan in a modern house or office, the ability to break down walls so that all involved are on the same page can create a more appealing business structure. Here’s how … Continue reading Transparency Can Lead to Trust Between CEOs and Employees →

It’s All About Trust

Transparency

Joe Phelan — January 17, 2017 — January 17, 2017 Trust is integral to pretty much every aspect of our lives. Whether it’s a personal relationship, visiting a dentist or getting advice on where best to invest your money, you need to be able to trust that the person or people you are dealing with … Continue reading It’s All About Trust →

Trust & transparency: Why we need it more than ever in 2017

Transparency

Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in. Carl Erik Kjærsgaard on December 20, 2016 With 2016 coming to a close, it’s time for marketers to think about the past year. Was it the year we pushed our industry toward … Continue reading Trust & transparency: Why we need it more than ever in 2017 →