Derek Miller — August 22, 2017 — August 22, 2017 pixelcreatures / Pixabay Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. Take QuickSprout, for example. It’s … Continue reading How to Turn Your Business Blog Into a Publisher
Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear. Tim Peterson on June 14, 2017 Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of third-party apps and sites. Even … Continue reading Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists
Scott Sims — January 20, 2017 Follow @bscottsims— January 20, 2017 Using LinkedIn Publisher allows you to create and publish content that is searchable to LinkedIn users by keyword. Not only is LinkedIn Publisher an excellent way to showcase your knowledge and expertise within a given niche; it is also an excellent way to maximize … Continue reading Your Guide to Using LinkedIn Publisher to Maximize Exposure and Generate Interest
by Erik Sass, Staff Writer @eriksass1, October 10, 2016 Another big social media platform is shrinking the amount of real estate it devotes to displaying content from publishing partners. Messaging service and emerging media hub Snapchat has quietly reshuffled the order in which it shows users content from their network to give greater priority to … Continue reading Snapchat Bumps Publisher Content For User Stories
Called Fusion, it is designed to help publishers manage the transition away from Flash. Barry Levine on July 20, 2016 Although Flash technology is fading out, it appears to be dragging out its death scene like a small-time actor relishing the moment. Publishers making the transition to HTML5 video ads, then, might still want … Continue reading Ad tech firm Likqid Media launches publisher solution that can handle either HTML5 or Flash video ads
by Cloris Kylie June 24, 2016June 24, 2016 LinkedIn Publisher (LinkedIn Pulse) can be a powerful vehicle to share your message and position you as an expert in your field, but only if you use it the right way. When misused, LinkedIn Publisher can damage the perception that current and potential business connections have of … Continue reading 7 Costly LinkedIn Publisher Mistakes You Should Never Make
by Jennifer Hanford April 28, 2016 Follow @jennghanfordApril 28, 2016 Are you tired of seeing ads and “promoted posts” in your social media newsfeeds? Trust us, you’re not alone. The constant ad interruption is taking its toll, and consumers are not afraid of letting brands know how they feel. So, what are small/startup business owners … Continue reading How to Become a Successful Online Publisher [Infographic]
by Eyal Katz February 29, 2016 Follow @eyalk100February 29, 2016 Google is great. Really. From a search engine by a couple of college kids, it has turned into the all-knowing internet colossus it is today. We, as internet users and as publishers, depend quite a bit on Google. A lot of our traffic comes from … Continue reading What Are Publisher Coalitions and Why They are Killing Your RPM?
by Jon Dickson February 23, 2016February 23, 2016 Facebook continue to take strides in developing timeline relevancy for pretty much all of its users. In January, they launched a tool to help your brand organically reach key segments of your audience based on specific user interests, without applying advertising spend. We’ve all been there, painstakingly … Continue reading 5 Ways To Use Facebook’s Audience Optimisation To Become A Brilliant Publisher
by Scott Barnett February 13, 2016 Follow @scottabarnettFebruary 13, 2016 There is a lot of attention paid to “Local Search” these days, and for good reason. It has become apparent that a large number of us search for things we are looking for in that moment, and from our cell phones. This is the latest … Continue reading Local Search Starts With Your Hyperlocal Publisher
