Meantime, U.K. government to Google: Not so fast with cookie deprecation. There are competition concerns. Nicola Agius on February 5, 2024 Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to … Continue reading Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation
Tag Archives: Publisher
How to turn your brand into a performance publisher
Learn how a strategic blend of consumer data and content marketing can boost brand visibility and build authentic audience connections. RJ Licata on December 12, 2023 Consumers are so inundated with unwanted marketing messaging they’ve become experts at separating the hype from substance. They’re not receptive to showy displays, elaborate claims or emotional appeals that … Continue reading How to turn your brand into a performance publisher
Microsoft Brings More Ads To AI-Powered Bing, Edge, Driving Traffic To Publisher Sites
Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share by Laurie Sullivan @lauriesullivan, March 30, 2023 Microsoft has introduced plans for additional ads in its AI-powered Bing search engine and Edge browser, with a goal to drive more traffic to publisher sites — demonstrating that the company is finally getting serious about competing … Continue reading Microsoft Brings More Ads To AI-Powered Bing, Edge, Driving Traffic To Publisher Sites
Internet Archive violated publisher copyrights by lending ebooks, court rules
Book publishers sue Internet Archive for allegedly enabling piracy Christine Fisher @cfisherwrites When libraries around the US began closing their doors due to the coronavirus pandemic, the Internet Archive (IA) responded by creating a “National Emergency Library,” a collection of 1.4 million books from its free e-book repository Open Library. Publishers immediately took issue … Continue reading Internet Archive violated publisher copyrights by lending ebooks, court rules
Amazon Publisher Direct And Paramount Advertising Expand Partnership
Amazon, Paramount Advertising Expand Partnership by Laurie Sullivan @lauriesullivan, January 31, 2023 Amazon Publisher Direct (APD), announced at Unboxed 2022, has expanded an agreement with Paramount Global. The news announced Tuesday focuses on advertisers using Amazon DSP to programmatically reach exclusive Amazon audiences across EyeQ, Paramount Global’s premium video advertising platform. It also includes the company’s ad-supported … Continue reading Amazon Publisher Direct And Paramount Advertising Expand Partnership
Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023
Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, December 29, 2022 California, Colorado, Connecticut, Virginia, and Utah will take on new data-protection laws in 2023. The laws apply to the collection and processing of personal information. Whether this is based on the Internet Protocol (IP) address … Continue reading Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023
Publisher Settings For Google AdSense Data Protection Law Coming In January 2023
Publisher Settings For Google AdSense Data Protection Law Coming In January 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, November 17, 2022 California, Colorado, Connecticut, Virginia, and Utah will take on new data protection laws in 2023. The laws apply to the collection and processing of personal information. Whether this is based on the Internet Protocol … Continue reading Publisher Settings For Google AdSense Data Protection Law Coming In January 2023
The digital transformation of a traditional business publisher
Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences. Kim Davis on October 24, 2022 The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. … Continue reading The digital transformation of a traditional business publisher
Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic
Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, October 20, 2022 Food, Home & Garden, and Travel are the categories less likely to have fraud, malware and unsafe traffic on publisher sites, according to the Sellers.guide analysis of publishers. Sellers.guide was created in May 2021 by … Continue reading Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic
Google Builds Integration For Programmatic Publisher Identifiers
Google Builds Integration For Programmatic Publisher Identifiers by Laurie Sullivan @lauriesullivan, March 11, 2021 The publisher provided identifier (PPID) in Google Ad Manager has been around for years, but until now was only used for direct deals. With the end of third-party cookies, this product is getting a new life. These single-site identifiers, which are specific … Continue reading Google Builds Integration For Programmatic Publisher Identifiers
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