Category Archives: Content Optimization

Measuring return on content: It’s simpler (and more important) than you think

Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel. Casey Wuestefeld on November 29, 2018 Marketers are investing billions of dollars in content marketing efforts every year, and yet many have a very weak understanding of the return they see on such investments. According to the Content … Continue reading Measuring return on content: It’s simpler (and more important) than you think

Today’s CMO must tackle these 3 challenges

Chief Strategy Officer Debbie Qaqish on the “Rise of Strategic Marketing Operations Functions.” Amy Gesenhues on October 4, 2018   Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a tech-infused world,” says Debbie Qaqish, the chief strategy officer for the Pedowitz Group. As a veteran … Continue reading Today’s CMO must tackle these 3 challenges

Here’s why you should start thinking of content marketing as an SEO strategy

SEO is no longer about about low-quality, keyword-rich content. To make a website successful, SEO experts need a content marketing strategy. SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. … Continue reading Here’s why you should start thinking of content marketing as an SEO strategy

5 Tips To Keep On Creating Great Content In The Same Niche For A Long Time

By Valentine Ferrari May 31st, 2018 Part of being a successful blogger isn’t just finding the right niche, but being able to continue creating great content for this same niche over the long haul. Although at first it might seem that you’ll never run out of great ideas or topics, sometimes it just happens. Maybe you … Continue reading 5 Tips To Keep On Creating Great Content In The Same Niche For A Long Time