Category Archives: Content Optimization

How to market your brand using interactive native content, Part 6

In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention. Jane Loring on September 11, 2017   Over the past few months, we have been examining the many advantages that interactive native content has to offer. From brand awareness … Continue reading How to market your brand using interactive native content, Part 6

How to market your brand using interactive native content — Part 5

In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy. Jane Loring on August 18, 2017   It’s easy to mistake cross-channel marketing for another buzz-term or gimmick. However, in reality, few tactics so … Continue reading How to market your brand using interactive native content — Part 5

Reimagine Your Content and Social Sharing for Personal Name SEO

Denny McCorkle — August 30, 2017 Follow @DennyMcCorkle — August 30, 2017 Your social profiles and the social sharing of career-related content should confirm your personal brand identity to others and provide support for personal name SEO. Content has power for personal branding. The social sharing of curated or created content can: (1) show others … Continue reading Reimagine Your Content and Social Sharing for Personal Name SEO

How to market your brand using interactive native content — Part 4

How to market your brand using interactive native content — Part 4 In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts. Jane Loring on July 19, 2017   After examining the role of interactive content in brands’ awareness, … Continue reading How to market your brand using interactive native content — Part 4

How to market your brand using interactive native content — Part 3

How to market your brand using interactive native content — Part 3 In part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness. Jane Loring on June 15, 2017 One of the tech arena’s favorite buzzwords is … Continue reading How to market your brand using interactive native content — Part 3

How to market your brand using interactive native content — Part 2

In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth. Jane Loring on May 17, 2017 In the first piece of this series, we examined the different ways interactive content can assist brands in achieving … Continue reading How to market your brand using interactive native content — Part 2

How to improve your SEO with user-friendly interlinking

Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website’s search engine optimization and user experience. Kristopher Jones on August 22, 2017   At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing … Continue reading How to improve your SEO with user-friendly interlinking