Category Archives: Content Optimization

Transforming content marketing lifecycles with AI

Here’s how AI impacts content marketing by enhancing every stage of the lifecycle, from research and idea generation to creation, distribution and analysis. Taylor Peterson on March 22, 2024 As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort … Continue reading Transforming content marketing lifecycles with AI

Your guide to successful content creator partnerships

When outsourcing content creation, success depends on the strength of your partnerships. Here’s how to make them work. Michael Brenner on December 13, 2023 Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly.  Brands get … Continue reading Your guide to successful content creator partnerships

Patreon overhauls its platform with free content and more creator control

Patreon overhauls its platform with free content and more creator control The company also launched a redesigned app and chat rooms for communities. Will Shanklin   Updated Wed, Oct 4, 2023 Patreon Patreon announced a rebranding of its platform through a series of updates on Wednesday. New features give creators more personalization and control while … Continue reading Patreon overhauls its platform with free content and more creator control

Doing more with less: How marketers can make content go farther

Finding yourself short on bandwidth and still needing to produce content? Learn how to dial up without doubling the work. Ali Schwanke on August 24, 2023 Is your marketing team overwhelmed by the constant demand for fresh, engaging content? Too many businesses face this same issue: the pressure to produce high-quality content consistently and at scale. … Continue reading Doing more with less: How marketers can make content go farther

The ROI of personalized experiences: Content measurements

Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model. Greg Kihlstrom on December 20, 2022 This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. While doing personalization well poses challenges to even … Continue reading The ROI of personalized experiences: Content measurements

In this economy CMOs need to spend more on training, not tech

Marketers are only using 42% of their martech stack’s capabilities. This is why they’re struggling to demonstrate its ROI. Jason McNellis on December 12, 2022 Companies worldwide face the realities of the “triple squeeze” — inflation, a shortage of talent and supply chain disruptions. The marketing organization is certainly not immune from their increasing pressure. … Continue reading In this economy CMOs need to spend more on training, not tech

Nielsen’s Gracenote adds predictive content analytics

Audience Predict will forecast future program performance. Kim Davis on December 8, 2021 Gracenote, the content solutions division of marketing measurement firm Nielsen, has unveiled a new tool, Audience Predict, which will deliver predictive insights into future entertainment programming performance. The aim is to support strategic decision-making by content owners and distributors. Audience Predict will … Continue reading Nielsen’s Gracenote adds predictive content analytics