Chief Strategy Officer Debbie Qaqish on the “Rise of Strategic Marketing Operations Functions.” Amy Gesenhues on October 4, 2018 Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a tech-infused world,” says Debbie Qaqish, the chief strategy officer for the Pedowitz Group. As a veteran … Continue reading Today’s CMO must tackle these 3 challenges
Emily Wiseheart — August 9, 2018 — August 9, 2018 Recently, I have been seeing a lot of storefronts having fun with the chalkboard signage outside their doors: Via Pinterest I love this concept because when customers are walking by, they have about 2 seconds to make a decision on whether to go into the … Continue reading Use Subject Lines to Engage Donors
Ben Duchesney — August 6, 2018 — August 6, 2018 How do you keep people reading your email? By making sure the first thing someone sees in their inbox is your email, and influencing a reader’s decision to open it, not just ignore it along with the other emails. If your goal is to convince … Continue reading Craft a Subject Line and Preheader Pair to Inspire More Opens
SEO is no longer about about low-quality, keyword-rich content. To make a website successful, SEO experts need a content marketing strategy. SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. … Continue reading Here’s why you should start thinking of content marketing as an SEO strategy
Dave Orecchio — July 9, 2018 Follow @HighTechMKT — July 9, 2018 If there’s anything we can rely on when it comes to digital marketing, it’s that things are always changing and improving when it comes to creating better online visibility. It seems like just (July 15, 2018) that keywords were the stars of content … Continue reading Pillar Pages, Topic Clusters and Sub Topics, Oh My
Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers. Janet Driscoll Miller on July 9, 2018 I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an … Continue reading Be careful what content you cut from your site
There are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says to always keep the purpose of the content in mind when making any change. Kristopher Jones on June 29, 2018 Some people look at the changes Google makes to its algorithm as … Continue reading Parsing pages: Is it better to update or remove thin content?
Jessica Mehring — June 1, 2018 Follow @horizonpeak — June 1, 2018 Data is persuasive stuff. It lends authority to the marketing content you write, increases your (and your company’s) credibility as an expert, and can even convert skeptics into believers. In fact, a recent Buzzsumo report found that original research (i.e. data you gather … Continue reading Content Types: Infographics
By Valentine Ferrari May 31st, 2018 Part of being a successful blogger isn’t just finding the right niche, but being able to continue creating great content for this same niche over the long haul. Although at first it might seem that you’ll never run out of great ideas or topics, sometimes it just happens. Maybe you … Continue reading 5 Tips To Keep On Creating Great Content In The Same Niche For A Long Time
By Jennifer Warren May 25th, 2018 You found the question counterintuitive…right, especially when the online gurus are heavily favoring content-first approach as their go-to strategy for website development process. The most touted payoff of content-first approach is that it fast tracks the website development process. But then, for a moment, forget the recommendations of the … Continue reading Content-First: the Enemy of Design-first?