Category Archives: Content Optimization

Nielsen’s Gracenote adds predictive content analytics

Audience Predict will forecast future program performance. Kim Davis on December 8, 2021 Gracenote, the content solutions division of marketing measurement firm Nielsen, has unveiled a new tool, Audience Predict, which will deliver predictive insights into future entertainment programming performance. The aim is to support strategic decision-making by content owners and distributors. Audience Predict will … Continue reading Nielsen’s Gracenote adds predictive content analytics

Google Says Duplicate Content is NOT Penalizing Your Search Ranking

Noa Eshed March 12, 2021 In what is one of the more interesting and debated SEO topics, it turns out, maybe not surprisingly, that as with anything, Google applies judgment and doesn’t automatically penalize duplicate content whether it’s within your website pages or content across the web. John Mueller, the lead of the Search Relations … Continue reading Google Says Duplicate Content is NOT Penalizing Your Search Ranking

The growing importance of content analytics

Analysis and measurement is foundational for content efficiency. Rodric Bradford on October 1, 2020  Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: How do I analyze the performance of my content?  The question is valid and … Continue reading The growing importance of content analytics

How Jack Daniel’s Parent Brown-Forman Proves Content Performance

How Jack Daniel’s Parent Brown-Forman Proves Content Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2020 Brown-Forman, the holding company for Jack Daniel’s and dozens of spirit brands, has been working with Tenovos since April to tell stories, connect its brands with consumers, and measure the performance of campaigns. “About 2,400 users globally have … Continue reading How Jack Daniel’s Parent Brown-Forman Proves Content Performance