When outsourcing content creation, success depends on the strength of your partnerships. Here’s how to make them work. Michael Brenner on December 13, 2023 Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get … Continue reading Your guide to successful content creator partnerships
Category Archives: Content Optimization
Patreon overhauls its platform with free content and more creator control
Patreon overhauls its platform with free content and more creator control The company also launched a redesigned app and chat rooms for communities. Will Shanklin Updated Wed, Oct 4, 2023 Patreon Patreon announced a rebranding of its platform through a series of updates on Wednesday. New features give creators more personalization and control while … Continue reading Patreon overhauls its platform with free content and more creator control
Why tight budgets mean maximizing content
Slow business can require cuts, but slashing your content marketing efforts does more harm than good. Michael Brenner on September 15, 2023 Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Here are four reasons why: 1. Keeping your pipeline flowing Content marketing is … Continue reading Why tight budgets mean maximizing content
Doing more with less: How marketers can make content go farther
Finding yourself short on bandwidth and still needing to produce content? Learn how to dial up without doubling the work. Ali Schwanke on August 24, 2023 Is your marketing team overwhelmed by the constant demand for fresh, engaging content? Too many businesses face this same issue: the pressure to produce high-quality content consistently and at scale. … Continue reading Doing more with less: How marketers can make content go farther
The ROI of personalized experiences: Content measurements
Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model. Greg Kihlstrom on December 20, 2022 This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. While doing personalization well poses challenges to even … Continue reading The ROI of personalized experiences: Content measurements
In this economy CMOs need to spend more on training, not tech
Marketers are only using 42% of their martech stack’s capabilities. This is why they’re struggling to demonstrate its ROI. Jason McNellis on December 12, 2022 Companies worldwide face the realities of the “triple squeeze” — inflation, a shortage of talent and supply chain disruptions. The marketing organization is certainly not immune from their increasing pressure. … Continue reading In this economy CMOs need to spend more on training, not tech
Open the gate and let your content roam free
Only 3% of visitors will fill out a form to get content. Constantine von Hoffman on July 18, 2022 It’s time to rethink gating your content. Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research, which provides B2B revenue enhancement and ABM solutions. Nor is that … Continue reading Open the gate and let your content roam free
Your Content is Useless Without Good Headlines. Here’s Why
Your Content is Useless Without Good Headlines. Here’s Why Timothy Carter / 16 Mar 2022 What do you do first when you think of a good idea clear content marketing strategy, such as an idea for a new eBook or whitepaper? If you’re like most content creators, you immediately plunge yourself into research or … Continue reading Your Content is Useless Without Good Headlines. Here’s Why
Nielsen’s Gracenote adds predictive content analytics
Audience Predict will forecast future program performance. Kim Davis on December 8, 2021 Gracenote, the content solutions division of marketing measurement firm Nielsen, has unveiled a new tool, Audience Predict, which will deliver predictive insights into future entertainment programming performance. The aim is to support strategic decision-making by content owners and distributors. Audience Predict will … Continue reading Nielsen’s Gracenote adds predictive content analytics
10 Content Creation Strategies to Help You Build More Backlinks
Sumeet Anand October 24, 2021 Let us be honest — link building is not easy. Of course, you can buy links in bulk but that’s a black hat SEO tactic that you don’t want to get involved with. Google considers link building as one of the most important ranking factors. And a study by Moz … Continue reading 10 Content Creation Strategies to Help You Build More Backlinks