Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model. Greg Kihlstrom on December 20, 2022 This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. While doing personalization well poses challenges to even … Continue reading The ROI of personalized experiences: Content measurements
Category Archives: Content Optimization
In this economy CMOs need to spend more on training, not tech
Marketers are only using 42% of their martech stack’s capabilities. This is why they’re struggling to demonstrate its ROI. Jason McNellis on December 12, 2022 Companies worldwide face the realities of the “triple squeeze” — inflation, a shortage of talent and supply chain disruptions. The marketing organization is certainly not immune from their increasing pressure. … Continue reading In this economy CMOs need to spend more on training, not tech
Open the gate and let your content roam free
Only 3% of visitors will fill out a form to get content. Constantine von Hoffman on July 18, 2022 It’s time to rethink gating your content. Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research, which provides B2B revenue enhancement and ABM solutions. Nor is that … Continue reading Open the gate and let your content roam free
Your Content is Useless Without Good Headlines. Here’s Why
Your Content is Useless Without Good Headlines. Here’s Why Timothy Carter / 16 Mar 2022 What do you do first when you think of a good idea clear content marketing strategy, such as an idea for a new eBook or whitepaper? If you’re like most content creators, you immediately plunge yourself into research or … Continue reading Your Content is Useless Without Good Headlines. Here’s Why
Nielsen’s Gracenote adds predictive content analytics
Audience Predict will forecast future program performance. Kim Davis on December 8, 2021 Gracenote, the content solutions division of marketing measurement firm Nielsen, has unveiled a new tool, Audience Predict, which will deliver predictive insights into future entertainment programming performance. The aim is to support strategic decision-making by content owners and distributors. Audience Predict will … Continue reading Nielsen’s Gracenote adds predictive content analytics
10 Content Creation Strategies to Help You Build More Backlinks
Sumeet Anand October 24, 2021 Let us be honest — link building is not easy. Of course, you can buy links in bulk but that’s a black hat SEO tactic that you don’t want to get involved with. Google considers link building as one of the most important ranking factors. And a study by Moz … Continue reading 10 Content Creation Strategies to Help You Build More Backlinks
Looking for clarity on CDPs
Plus the latest on agile marketing and news from Coveo and Qubit. Kim Davis on October 18, 2021 6 key elements of a great agile marketing backlog “Having a great agile marketing backlog can make an impactful difference for teams,” writes agile coach Stacey Ackerman. The definition and purpose of a backlog is simply an … Continue reading Looking for clarity on CDPs
How To E-A-T Your Way to the Content Google Likes
Susan Friesen June 15, 2021 Follow These EAT Guidelines to Improve Your Website SEO You know what they say – you are what you eat. Of course, when people say this, they’re usually discussing your diet, and how your food choices impact your health. But what about the health of your website? Turns out what … Continue reading How To E-A-T Your Way to the Content Google Likes
Google Says Duplicate Content is NOT Penalizing Your Search Ranking
Noa Eshed March 12, 2021 In what is one of the more interesting and debated SEO topics, it turns out, maybe not surprisingly, that as with anything, Google applies judgment and doesn’t automatically penalize duplicate content whether it’s within your website pages or content across the web. John Mueller, the lead of the Search Relations … Continue reading Google Says Duplicate Content is NOT Penalizing Your Search Ranking
The growing importance of content analytics
Analysis and measurement is foundational for content efficiency. Rodric Bradford on October 1, 2020 Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: How do I analyze the performance of my content? The question is valid and … Continue reading The growing importance of content analytics
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