Category Archives: Content Optimization

5 Tips To Keep On Creating Great Content In The Same Niche For A Long Time

By Valentine Ferrari May 31st, 2018 Part of being a successful blogger isn’t just finding the right niche, but being able to continue creating great content for this same niche over the long haul. Although at first it might seem that you’ll never run out of great ideas or topics, sometimes it just happens. Maybe you … Continue reading 5 Tips To Keep On Creating Great Content In The Same Niche For A Long Time

Content-First: the Enemy of Design-first?

By Jennifer Warren May 25th, 2018   You found the question counterintuitive…right, especially when the online gurus are heavily favoring content-first approach as their go-to strategy for website development process. The most touted payoff of content-first approach is that it fast tracks the website development process. But then, for a moment, forget the recommendations of the … Continue reading Content-First: the Enemy of Design-first?

Introducing the ‘content conversation’: The new twist in content marketing using live video

As you develop your 2018 content marketing plans, don’t leave out live video. Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences. Brent Hieggelke on January 29, 2018  It’s no secret that the way brands are trying to deliver messages to consumers has dramatically changed over the past … Continue reading Introducing the ‘content conversation’: The new twist in content marketing using live video

Proven Ways to Leverage User Generated Content for Your Business

By Abhishek Talreja November 6th, 2017   “Welcome to a new era of marketing and service in which your brand is defined by those who experience it.”-Brian Solis Content which is created by your fans and followers while participating in a contest or a giveaway is called UGC or user-generated content. 85% of users surveyed find … Continue reading Proven Ways to Leverage User Generated Content for Your Business

How to market your brand using interactive native content, Part 6

In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention. Jane Loring on September 11, 2017   Over the past few months, we have been examining the many advantages that interactive native content has to offer. From brand awareness … Continue reading How to market your brand using interactive native content, Part 6