Category Archives: Corporate Productivity

4 cognitive biases and psychological drivers for influencing behavior

Using psychology as part of your marketing strategy can help you increase conversions and reduce buying cycles. Jade Bunke on May 14, 2020  As a marketer, you’re faced with a particularly daunting challenge in a pandemic. Despite longer buying cycles and decreasing demand, you’re still tasked with driving growth—and you must do it now. In … Continue reading 4 cognitive biases and psychological drivers for influencing behavior

Unleash the Dynamic Movement of Your Organization

Dr. Kathleen Allen — May 10, 2020 Many management teachings are rooted in the assumption that businesses are like machines – inert and programmable. These approaches also encourage the notion that people working in organizations are resistant to change. This misperception creates a wonderful justification for top-down power and for driving change that serves the … Continue reading Unleash the Dynamic Movement of Your Organization

5 Succession Planning Optimization Secrets You Can’t Miss

Beth Thornton — March 5, 2020 Creating a succession plan for your organization can be a daunting task to complete. If you already have a plan in the works, congratulations! Where do you go next? It’s important to continually implement and optimize your strategy. While succession planning can seem like a “set it and forget … Continue reading 5 Succession Planning Optimization Secrets You Can’t Miss

Why Top-Performing Companies Don’t Have to Talk About How Great It Is to Work There

Alex Castro — February 13, 2020 When you’re recruiting for Apple, you don’t need to talk about how great your culture, fulfillment, purpose, and values are—you show it. You exude these qualities in everything you do, every day, without needing to stop and explain why people love working there. People want to work for winners. … Continue reading Why Top-Performing Companies Don’t Have to Talk About How Great It Is to Work There

How to Make Sustainability a Company Focus in 2020

Eliza Erskine — February 5, 2020 Make 2020 the year you take action toward a sustainability strategy of your own. Amazon and Google employees made headlines writing letters to management demanding climate change action. Even if you don’t work for or run a large company, your employees are asking about sustainability. Or you’re thinking about … Continue reading How to Make Sustainability a Company Focus in 2020

4 Ways to Make Your Organization Change-Resilient

Kathryn Clubb — October 29, 2019 In the past, businesses facing change saw it as a temporary disruption with a beginning, middle, and end. After a new normal is achieved, the thinking goes, the business “recovers” and life returns to normal. That mindset no longer reflects the changes that organizations face. Product life cycles are … Continue reading 4 Ways to Make Your Organization Change-Resilient

3 Tips For Effectively Onboarding Employees in a Growing Company

Alice Corner — October 6, 2019 Your business is scaling; congratulations! You’re making more revenue, reaching more markets, and hiring more staff. But times of rapid growth are often times of rapid change, and you need to ensure that your new employees get shown the same level of care and dedication you gave to employee … Continue reading 3 Tips For Effectively Onboarding Employees in a Growing Company

Why Co-Think is the Best Way to Approach Engagement

Jim Haudan — September 13, 2019 Follow @jhaudan — September 13, 2019 If you’ve ever written a report or spoken in front of a group, whether for your classmates in Communications 101 or fellow C-suite executives, one tactic you’ve surely used is a PowerPoint presentation. This program has probably been used billions of times. And … Continue reading Why Co-Think is the Best Way to Approach Engagement