Build a repeatable system for creative experimentation using pre-vetted freelancers, modular briefs, and automated workflows. By Mike Ukstins Published on June 18, 2026 Your performance marketing metrics scream for help. Ad fatigue sets in across your social channels, and algorithms demand fresh visual assets. If you don’t feed them immediately, acquisition costs spike. … Continue reading How to sustain creative testing without adding headcount
American Eagle Outfitters Invests More In Performance by Laurie Sullivan , Staff Writer, June 1, 2026 American Eagle Outfitters (AEO) spent more money on running its corporate operations and marketing during the first quarter of 2026, primarily due to a deliberate decision to increase its advertising budget. Selling, general and administrative (SG&A) expenses came to … Continue reading American Eagle Outfitters Invests More In Performance
Peter Navarro December 30, 2021 For a long time, the idea that the prototype of the manager / CEO was a remote position, someone who “did not get his hands dirty” was installed in the collective consciousness. They even wondered if the job included getting involved in the production or development line. The option was … Continue reading The False Dilemma of Former CEOs
Steven Imke August 6, 2021 Most marketing and sales books talk about the sales funnel; however, the funnel model has one serious flaw. While the sales funnel is based on driving the customer through the funnel to make a purchase, it ignores the power of the customer to build momentum for the business. The flywheel … Continue reading The Flywheel Concept – How to Become a Great Company
Steven Imke August 1, 2021 What separates good companies from great ones? According to Jim Collins, the author of Good to Great, one factor is what he calls the Hedgehog Concept. So, what is the hedgehog concept? In the research Jim Collins and his team performed when writing the book, they looked for a pattern … Continue reading The Hedgehog Concept – How to Become a Great Company
Errol Allen July 12, 2021 While it is important to focus on sales growth and profit margins, it’s also critical to understand what is connected to a company’s ability to function well internally. You know how the saying goes – “what happens on the inside becomes visible on the outside.” Here are 3 ways to … Continue reading Internal Connectivity – 3 Ways to Determine How Well Your Company is Connected
Liz Kislik September 16, 2020 A client and I recently talked about what it takes for a strong, go-to, mid-level manager to develop into a successful senior leader. We listed many kinds of characteristics and experiences, including the need to look at the big picture differently, consider external factors you might not have addressed … Continue reading What Do You Have to Change When You Move Up a Level?
Using psychology as part of your marketing strategy can help you increase conversions and reduce buying cycles. Jade Bunke on May 14, 2020 As a marketer, you’re faced with a particularly daunting challenge in a pandemic. Despite longer buying cycles and decreasing demand, you’re still tasked with driving growth—and you must do it now. In … Continue reading 4 cognitive biases and psychological drivers for influencing behavior
Dr. Kathleen Allen — May 10, 2020 Many management teachings are rooted in the assumption that businesses are like machines – inert and programmable. These approaches also encourage the notion that people working in organizations are resistant to change. This misperception creates a wonderful justification for top-down power and for driving change that serves the … Continue reading Unleash the Dynamic Movement of Your Organization
Beth Thornton — March 5, 2020 Creating a succession plan for your organization can be a daunting task to complete. If you already have a plan in the works, congratulations! Where do you go next? It’s important to continually implement and optimize your strategy. While succession planning can seem like a “set it and forget … Continue reading 5 Succession Planning Optimization Secrets You Can’t Miss
