Category Archives: SaaS

Rethinking SaaS product access for SMBs during the COVID-19 crisis

With local businesses re-inventing themselves and looking for solutions to support that, SaaS providers must adapt. Bill Dinan on March 25, 2020 The way of life and business was already changing with the introduction of 5G and will continue to change in the coming weeks and months during the COVID-19 crisis. One thing is certain … Continue reading Rethinking SaaS product access for SMBs during the COVID-19 crisis

The Secret Sauce for SaaS Growth in the Product-Led Era

Andy Mura — May 23, 2019 Follow @andy_mura — May 23, 2019 What’s the secret recipe that creates successful solutions such as Slack, Zendesk, and Drift? In the product-led era, the immediate answer would be “a great product, of course!” But in a customer-centric world dominated by hyper-competition, a great product alone is often not … Continue reading The Secret Sauce for SaaS Growth in the Product-Led Era

How to Increase Conversions for Your SaaS Business

Thomas Griffin — August 13, 2018 Follow @jthomasgriffin — August 13, 2018 We’re steamrolling towards a future where almost every service imaginable is available in the form of a monthly subscription. Shockingly, the number of people using subscription-based services has increased nearly 800% since 2014, according to Forbes. Think about how you listen to music, … Continue reading How to Increase Conversions for Your SaaS Business

SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

David Rode — February 28, 2018 — February 28, 2018 It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). Assuming the results are positive, the company then … Continue reading SaaS Companies: Implement a Product NPS Program in 5 Simple Steps