Contributor Kristie Colby explains how to align your systems so that you can track prospects’ interactions all the way to the sale and beyond. Kristie Colby on March 26, 2018 Marketers can struggle to prove the value of their programs when there isn’t always a direct response or purchase. This is especially true for B2B … Continue reading Tips for measuring marketing impact to prove ROI
Julia Li — February 7, 2018 — February 7, 2018 Watch our Webinar to learn how your company can achieve your positive business engagement goals. Did you know that Forbes has named 2018 “The Year of Employee Experience”? Companies with a strong and positive culture have employees that are happy, productive and loyal to their … Continue reading Can You Prove Well-being, Culture and Social Responsibility Programs Impact Retention and Brand?
Marco Mijatovic — July 3, 2017 — July 3, 2017 Have you heard the one about email marketing? You know, the school of thought which claimed that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to thrive … Continue reading 4 Compelling Stats That Prove Email Marketing Is Alive
Christie Huber — June 23, 2017 — June 23, 2017 Instagram is one of the of the most visually appealing forms of digital advertising. It helps marketers tell their brand’s story with an aesthetic power you can’t find elsewhere. For consumers with increasingly short attention spans, Instagram has become the go-to app for image consumption. … Continue reading Prove ROI With These 6 Instagram Advertising Tips We Love
Not everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or team members will recognize the results of your efforts. Rachel Lindteigen on June 23, 2017 In business, revenue is often the bottom line. Let’s face it, as marketers, if we’re not driving … Continue reading How content drives revenue (and how to prove it)
Rob Wood — June 21, 2017 — June 21, 2017
Zac Johnson — June 18, 2017 Follow @zacjohnson— June 18, 2017 We all know that online video and mobile usage is surging at levels we’ve never seen before. While there are more than a billion active websites and blogs on the internet today, in the coming months and years, online video is going to continue … Continue reading The Future is Online Video, and Here are the Stats to Prove It [Infographic]
Harold Stark — January 2, 2017 Follow @theharrrystark5— January 2, 2017 Over the years, marketing and advertising have changed substantially. The Internet has helped to give businesses and entrepreneurs direct access to millions of consumers. While traditional forms of marketing and advertising can still be fruitful, it is absolutely pertinent for businesses to also incorporate … Continue reading Case Studies Prove SEO Is Pertinent For All Businesses
by Katie Cooper July 10, 2016 Follow @loopthecoopJuly 10, 2016 You probably have a gut feeling that your business should be tweeting or maintain an active Facebook presence. You know social media is a means to open up a dialogue with your audience and advertise your brand – and you probably use it personally to … Continue reading Statistics That Prove Social Media is Worth Investing In
by Arik Hanson June 29, 2016June 29, 2016 For years, we’ve been trying to answer the same question: Why are brands banning social media sites at work? Believe me, it’s still happening. Maybe not as much as it was 4-5 years ago, but there are still companies out there (I know a number in the … Continue reading Stats Prove We Should Actually Be Encouraging Social Media Use At Work–Not Blocking It
