Jomer Gregorio — December 28, 2018 Follow @JomerGregorio — December 28, 2018 The digital marketing landscape has significantly evolved for the past recent years, with new and more advanced platforms, tools, and strategies being introduced for different marketing objectives and agendas year by year. However, these rapid advancements don’t leave out the more than a … Continue reading Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy [Infographic]
Behavioral Targeting For Health Care Takes Twist To Prove ROI by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2018 Tomorrow Networks has developed a way to measure its pharmaceutical clients’ campaigns that goes beyond traditional digital metrics, which the company’s executives believes will work in other industries. The strategy increases the transparency and proves the … Continue reading Behavioral Targeting For Health Care Takes Twist To Prove ROI
Contributor Kristie Colby explains how to align your systems so that you can track prospects’ interactions all the way to the sale and beyond. Kristie Colby on March 26, 2018 Marketers can struggle to prove the value of their programs when there isn’t always a direct response or purchase. This is especially true for B2B … Continue reading Tips for measuring marketing impact to prove ROI
Julia Li — February 7, 2018 — February 7, 2018 Watch our Webinar to learn how your company can achieve your positive business engagement goals. Did you know that Forbes has named 2018 “The Year of Employee Experience”? Companies with a strong and positive culture have employees that are happy, productive and loyal to their … Continue reading Can You Prove Well-being, Culture and Social Responsibility Programs Impact Retention and Brand?
Marco Mijatovic — July 3, 2017 — July 3, 2017 Have you heard the one about email marketing? You know, the school of thought which claimed that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to thrive … Continue reading 4 Compelling Stats That Prove Email Marketing Is Alive
Christie Huber — June 23, 2017 — June 23, 2017 Instagram is one of the of the most visually appealing forms of digital advertising. It helps marketers tell their brand’s story with an aesthetic power you can’t find elsewhere. For consumers with increasingly short attention spans, Instagram has become the go-to app for image consumption. … Continue reading Prove ROI With These 6 Instagram Advertising Tips We Love
Not everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or team members will recognize the results of your efforts. Rachel Lindteigen on June 23, 2017 In business, revenue is often the bottom line. Let’s face it, as marketers, if we’re not driving … Continue reading How content drives revenue (and how to prove it)
Rob Wood — June 21, 2017 — June 21, 2017
Zac Johnson — June 18, 2017 Follow @zacjohnson— June 18, 2017 We all know that online video and mobile usage is surging at levels we’ve never seen before. While there are more than a billion active websites and blogs on the internet today, in the coming months and years, online video is going to continue … Continue reading The Future is Online Video, and Here are the Stats to Prove It [Infographic]
Harold Stark — January 2, 2017 Follow @theharrrystark5— January 2, 2017 Over the years, marketing and advertising have changed substantially. The Internet has helped to give businesses and entrepreneurs direct access to millions of consumers. While traditional forms of marketing and advertising can still be fruitful, it is absolutely pertinent for businesses to also incorporate … Continue reading Case Studies Prove SEO Is Pertinent For All Businesses
