Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy [Infographic]

Jomer Gregorio — December 28, 2018 Follow @JomerGregorio

— December 28, 2018

The digital marketing landscape has significantly evolved for the past recent years, with new and more advanced platforms, tools, and strategies being introduced for different marketing objectives and agendas year by year. However, these rapid advancements don’t leave out the more than a decade-old strategy which many digital marketing experts believe is still very effective today – email marketing.

Despite the rise of social media platforms and chat messaging solutions tailored for business such as LinkedIn and WhatsApp for Business, many marketing professionals still regard email as one of the most powerful communication channels out there. With over 74 trillion emails being sent every year, email as a communication channel is far from dying which many of its doomsayers are saying. It’s also forecasted that people will send and receive 281 billion emails per day in 2018, and for the next five year, there will be even more email – with an expected 333 billion emails sent.

These statistics only prove why no business – regardless of its size and nature – should underestimate the value of email as a marketing tool. If you are still unconvinced on how it can enhance your marketing campaigns, then here are the key takeaways of the infographic below from Digital Marketing Philippines, which listed down some interesting statistics which supports the idea that email marketing is still an effective marketing strategy:

• 53% of marketers believe email marketing is as good an excellent strategy.
• Email marketing has a 3200% ROI.
• 49% of customers like to receive brand emails.
• Email is the 3rd most influential source of information for B2B audiences.
• 80% of retail professionals say email marketing is the greatest tool for customer retention.
• Personalized emails have 50% higher open rates
• Multiple abandoned cart emails can lead to 69% more orders.

Learn more about these email marketing statistics by checking out the full infographic below.

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