Category Archives: Digital Marketing Skills

Overcoming the B2B Conversion Hurdle – What Are Digital Marketers Missing?

Adam Oldfield — May 10, 2018 Follow @force24 — May 10, 2018 A recent article on Forbes.com revealed that B2B customers progress more than 70% of the way through the decision-making process before engaging a sales representative. For many organisations, this will have made for a frightening read. And the immediate, almost knee-jerk reaction, will … Continue reading Overcoming the B2B Conversion Hurdle – What Are Digital Marketers Missing?

Avoid Neglecting These 4 Basic Digital Marketing Skills in 2018

Bob Van Rossum — November 19, 2017 Follow @BobVR — November 19, 2017 The growing dependence marketing has on technology has created a space where marketers are compelled to develop new skills that are aligned with the rapid growth of the digital world. Whether you’re looking to jump-start your career or wanting to brush up … Continue reading Avoid Neglecting These 4 Basic Digital Marketing Skills in 2018

5 Must-Read Digital Marketing Guides to Beat Your Competition

Christopher Jan Benitez — March 17, 2017 Follow @christopherjanb— March 17, 2017 Thinking about improving your marketing plan? Start by reading the following must-read online guides: 1. Content Marketing Want to read a definitive blueprint for creating a killer content marketing plan? Or perhaps you are more interested in finding out how to use storytelling … Continue reading 5 Must-Read Digital Marketing Guides to Beat Your Competition

Make Your Digital Ads #Flawless: 3 Rules of Beauty Ads That Are Bogus

by Amanda OliverSeptember 19, 2016 One of the biggest misconceptions that brands have about digital ads is that they need to have expensive and over the top videos, target a wide range of audiences, and be a huge, well-known name to find success. Thankfully, that’s not the case. Beauty brands are seeing the biggest benefit … Continue reading Make Your Digital Ads #Flawless: 3 Rules of Beauty Ads That Are Bogus

The 7 habits of highly effective digital marketers: agile skill sets

Are you an agile marketer? Jim Yu discusses the convergence of digital marketing disciplines and the hybrid skills that you’ll need to thrive. Jim Yu on May 31, 2016 As the digital marketing industry matures, digital channels have converged. As customers have become more technologically savvy, they have become increasingly channel-agnostic. They readily use search … Continue reading The 7 habits of highly effective digital marketers: agile skill sets

11 Digital Marketers You Will Meet In The Office

by Kimberly Grimms April 14, 2016 Follow @https://twitter.com/kimberlygrimmsApril 14, 2016 Technology is a limitless world. And the people who live there are as diverse and different as the ideas they pour in the virtual realm. That is also what makes the digital world what it is: forward looking, filled with vision, and innovative. Digital marketers … Continue reading 11 Digital Marketers You Will Meet In The Office

15 Copywriting Tricks All Digital Marketers Need to Know

by Aaron Agius April 3, 2016 Follow @IAmAaronAgiusApril 3, 2016 Copywriting isn’t a new tactic in the world of marketing, but in the digital age, the rules have changed. Here are 15 copywriting tricks all digital marketers need to know. 1. Make it scannable Contrary to popular belief, people don’t actually read on the internet. … Continue reading 15 Copywriting Tricks All Digital Marketers Need to Know