Matilda Egere-Cooper — April 11, 2018 — April 11, 2018 Lalmch / Pixabay Managing a website is a bit like owning a house. It might look lovely on the outside, but it needs regular upkeep and maintenance for it to stay in tip-top condition. That’s why you should conduct a website audit. It’s a chance … Continue reading How to Conduct a Simple Website Audit to Improve Your SEO
Navneet Kaushal — December 8, 2017 Follow @navneetkaushal — December 8, 2017 If you decided to promote your website online via search engine optimization and sell products or services to clients, first you need to conduct a profound research. It is clear that when it comes to SEO, every niche and every business has competitors. … Continue reading How to Conduct a Worthy Competitor Analysis for SEO and Beyond
Matt Martinez — November 16, 2017 — November 16, 2017 Content is king; this is no secret. But what separates great content from good content in the eyes of search engines, like Google? The key here is balance—a balance of language. Voice, tone and messaging are critical for crafting a compelling point, and remain core … Continue reading SEO Copywriting: How to Write Content That Ranks
Brad Smith — October 19, 2017 Follow @bsmarketer — October 19, 2017 Nobody actually knows anything about SEO with 100% certainty. There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer. (Image source) But never, ever, ever, does Google come out and say, “Here’s exactly what … Continue reading 6 SEO Tests You Need to Try
Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs. Thomas Stern on September 14, 2017 Google has thrown a ton of changes at marketers over the last few … Continue reading How to conduct an SEO content audit
By Heba Hosny September 14th, 2017 Google only loves you when everyone loves you first – Wendy PiersallClick To Tweet Google’s unpredictable algorithms updates and ever-changing ranking criteria often leave marketers breathless. In some cases, such enhancements make sense and require few changes here and there. Still, catering to Google’s mood swings is mostly a … Continue reading It Takes Two to Tango! SEO-Infused Content = Optimal Rankings [STATS]
Stephanie Heitman — August 10, 2017 Follow @stephheitman — August 10, 2017 SEO, or search engine optimization, is necessary to get people to your website organically from the search engine results pages, or SERPs. A good SEO strategy doesn’t necessarily mean first page rankings or how you’re performing in a keyword report because that doesn’t … Continue reading How Do You Know Your SEO Is Delivering Results?
Damien Bianchi — July 26, 2017 — July 26, 2017 rawpixel / Pixabay Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! The biggest thing to remember is that you don’t want to lose any search equity that … Continue reading SEO for Site Acquisitions
Paul Morris — July 13, 2017 Follow @SuperbDigital — July 13, 2017 Mention the word ‘audit’ to most business people and you’re likely to be met with grimace and words like ‘inconvenience’, ‘time-consuming’ or even ‘unnecessary’. This is because an audit is usually something imposed on a company to satisfy a third party – such … Continue reading The Anatomy of a Website & SEO Audit
How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO pricing. Marcus Miller on July 10, 2017 How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not … Continue reading How much does SEO cost?