Amanda Clark — July 2, 2018 Follow @GrammarChicInc — July 2, 2018 Proper keyword use is essential for content marketing—and for SEO. The keywords help reflect those search terms you’re trying to rank for; in many cases, they will also align with your chosen PPC terms. Keywords can even be valuable on a creative level, … Continue reading How to Avoid Keyword Stuffing
Aubreigh Ulicki — July 2, 2018 — July 2, 2018 Do you ever wonder how search results populate so quickly when entering a keyword or phrase into Google? One minute you’re typing in “restaurants near me,” and the next you’re looking at millions of related results. Contrary to popular belief, search engines aren’t actually crawling … Continue reading Why Would You Want to De-Index a Page?
Gordon Donnelly — June 26, 2018 — June 26, 2018 Let’s face it: there is a lot of SEO audit methodology out there. Whether you’re a small business trying to optimize your site for organic search, or an agency doing the same for a client, it can be difficult to know where to begin, how … Continue reading The 10-Step SEO Audit for Organic Search Supremacy
Matilda Egere-Cooper — April 11, 2018 — April 11, 2018 Lalmch / Pixabay Managing a website is a bit like owning a house. It might look lovely on the outside, but it needs regular upkeep and maintenance for it to stay in tip-top condition. That’s why you should conduct a website audit. It’s a chance … Continue reading How to Conduct a Simple Website Audit to Improve Your SEO
Navneet Kaushal — December 8, 2017 Follow @navneetkaushal — December 8, 2017 If you decided to promote your website online via search engine optimization and sell products or services to clients, first you need to conduct a profound research. It is clear that when it comes to SEO, every niche and every business has competitors. … Continue reading How to Conduct a Worthy Competitor Analysis for SEO and Beyond
Matt Martinez — November 16, 2017 — November 16, 2017 Content is king; this is no secret. But what separates great content from good content in the eyes of search engines, like Google? The key here is balance—a balance of language. Voice, tone and messaging are critical for crafting a compelling point, and remain core … Continue reading SEO Copywriting: How to Write Content That Ranks
Brad Smith — October 19, 2017 Follow @bsmarketer — October 19, 2017 Nobody actually knows anything about SEO with 100% certainty. There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer. (Image source) But never, ever, ever, does Google come out and say, “Here’s exactly what … Continue reading 6 SEO Tests You Need to Try
Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs. Thomas Stern on September 14, 2017 Google has thrown a ton of changes at marketers over the last few … Continue reading How to conduct an SEO content audit
By Heba Hosny September 14th, 2017 Google only loves you when everyone loves you first – Wendy PiersallClick To Tweet Google’s unpredictable algorithms updates and ever-changing ranking criteria often leave marketers breathless. In some cases, such enhancements make sense and require few changes here and there. Still, catering to Google’s mood swings is mostly a … Continue reading It Takes Two to Tango! SEO-Infused Content = Optimal Rankings [STATS]
Stephanie Heitman — August 10, 2017 Follow @stephheitman — August 10, 2017 SEO, or search engine optimization, is necessary to get people to your website organically from the search engine results pages, or SERPs. A good SEO strategy doesn’t necessarily mean first page rankings or how you’re performing in a keyword report because that doesn’t … Continue reading How Do You Know Your SEO Is Delivering Results?