Category Archives: Marketing Metrics

How to Delegate Marketing Tasks and Focus on Your Business Strengths

Jeff Pulvino — October 26, 2018 Follow @jeffpulvino — October 26, 2018 Handling your marketing single-handedly is not easy. While you can try to improve your weaker areas, this will likely take a lot of time and energy and when you are running a small business, your time and energy are precious. Instead of trying … Continue reading How to Delegate Marketing Tasks and Focus on Your Business Strengths

25% Of Marketers Lack Skills To Measure Success Of Data

25% Of Marketers Lack Skills To Measure Success Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) Implementing transparency, consistency and universal standards are the top three actions that marketers would like from data providers  to improve data quality, according to a recent study commissioned by data management platform Lotame. Of the 300 … Continue reading 25% Of Marketers Lack Skills To Measure Success Of Data

The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention

by Aaron Agius July 7, 2016 Follow @IAmAaronAgiusJuly 7, 2016 When starting out with an online marketing strategy, it can sometimes be difficult to find the right approach and direction for your content. One of the biggest challenges that marketers run into is knowing how to go about drawing in an audience. 50% of B2C … Continue reading The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention