Category Archives: Marketing Metrics

Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity

Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity by Laurie Sullivan  @lauriesullivan, May 24, 2022 Kids believe their generation has a much clearer understanding of gender compared with older generations — with 80% of kids and teens trusting people their age to understand who they are and their gender, including how … Continue reading Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity

Is Nielsen’s Audience Measurement Makeover What Marketers Need?

Is Nielsen’s Audience Measurement Makeover What Marketers Need? by Maarten Albarda , Featured Contributor, December 11, 2020 Nielsen announced a major do-over of its media measurement and tracking platform this week. David Kenny, Nielsen’s chief executive officer and chief diversity officer, called it “a single cross-media solution to drive comparable and comprehensive metrics across all … Continue reading Is Nielsen’s Audience Measurement Makeover What Marketers Need?

All the ABM metrics to measure for your quarterly reporting

The traditional demand funnel doesn’t cut it for account-based marketing — so report on these KPIs instead. You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report. But this time, … Continue reading All the ABM metrics to measure for your quarterly reporting

How to Delegate Marketing Tasks and Focus on Your Business Strengths

Jeff Pulvino — October 26, 2018 Follow @jeffpulvino — October 26, 2018 Handling your marketing single-handedly is not easy. While you can try to improve your weaker areas, this will likely take a lot of time and energy and when you are running a small business, your time and energy are precious. Instead of trying … Continue reading How to Delegate Marketing Tasks and Focus on Your Business Strengths

25% Of Marketers Lack Skills To Measure Success Of Data

25% Of Marketers Lack Skills To Measure Success Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) Implementing transparency, consistency and universal standards are the top three actions that marketers would like from data providers  to improve data quality, according to a recent study commissioned by data management platform Lotame. Of the 300 … Continue reading 25% Of Marketers Lack Skills To Measure Success Of Data