The traditional demand funnel doesn’t cut it for account-based marketing — so report on these KPIs instead. You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report. But this time, … Continue reading All the ABM metrics to measure for your quarterly reporting
Jeff Pulvino — October 26, 2018 Follow @jeffpulvino — October 26, 2018 Handling your marketing single-handedly is not easy. While you can try to improve your weaker areas, this will likely take a lot of time and energy and when you are running a small business, your time and energy are precious. Instead of trying … Continue reading How to Delegate Marketing Tasks and Focus on Your Business Strengths
25% Of Marketers Lack Skills To Measure Success Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) Implementing transparency, consistency and universal standards are the top three actions that marketers would like from data providers to improve data quality, according to a recent study commissioned by data management platform Lotame. Of the 300 … Continue reading 25% Of Marketers Lack Skills To Measure Success Of Data
Kristen Buzzaird — November 8, 2017 — November 8, 2017 Building the right mix of incentives to maximize employee performance requires an organization to align interconnected aspects within the business in a way that easily communicates standards. As you probably know, that is far easier said than done. Are the metrics your organization uses hurting … Continue reading Are You Using the Right Metrics and Incentives?
Rob Wood — June 21, 2017 — June 21, 2017
Collecting the data you need and analyzing it effectively can be a huge challenge. Contributor Tamar Weinberg explains how to focus on the right metrics to drive conversion and revenue. Tamar Weinberg on December 16, 2016 To what extent does data actually drive your marketing decisions? The way I see it, you probably fall … Continue reading How to get the most value from your marketing metrics
Mike Ryan — November 26, 2016 — November 26, 2016 Direct mail is a great way to personalize the marketing experience and guarantee that your message reaches recipients (unlike other types of marketing that require consumers to “tune in” to some degree). In addition, using postcards saves you money over other, bulkier forms of mailers … Continue reading 4 Ways to Supercharge Your Postcard Marketing Results
by Jordan Con July 20, 2016 Follow @jordanmconJuly 20, 2016 A few months ago we put together an attribution flow chart to help marketers figure out which attribution model was the right fit for their situation. Based on questions like, “How many marketing channels do you use?” or “How long is your marketing cycle?,” the … Continue reading All 11 Marketing Attribution Models, Explained
by Aaron Agius July 7, 2016 Follow @IAmAaronAgiusJuly 7, 2016 When starting out with an online marketing strategy, it can sometimes be difficult to find the right approach and direction for your content. One of the biggest challenges that marketers run into is knowing how to go about drawing in an audience. 50% of B2C … Continue reading The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention
