Harold Stark — January 2, 2017 Follow @theharrrystark5
Over the years, marketing and advertising have changed substantially. The Internet has helped to give businesses and entrepreneurs direct access to millions of consumers. While traditional forms of marketing and advertising can still be fruitful, it is absolutely pertinent for businesses to also incorporate digital marketing into their strategies. Recent case studies have proven that search engine optimization is also a necessity for modern businesses. Below, you’ll learn about these studies and their results.
Winnetu Oceanside Resort
The Winnetu Oceanside Resort, which is located on the Island of Martha’s Vineyard, recently attempted to attract new customers by incorporating SEO techniques into their marketing strategy. The beach resort restaurant might not seem like a company that needs SEO, but their efforts proved to be enormously beneficial. After working with a skilled SEO expert, the company was able to grow forty percent over the previous year. The amount of time visitors remained on the company’s website also increased to an average of 6 page views for each visit.
During the first month, the company received more than 38 wedding inquiries. Suffice to say, their SEO efforts brought them new customers and higher revenue.
PPC Campaigns And SEO
While pay-per-click advertising can be a great way to advertise your business, it is also essential to add this technique to your proven search engine optimization strategy. Just recently, a company that rents conference rooms to the public teamed up with an SEO firm. That company, SaveOnConferences, allowed the SEO firm to take control over their PPC campaign, while simultaneously crafting a strong SEO strategy for the company. The company’s main desire was to break into the search engine landscape and eventually ascend to the top of the results.
They were able to do just that. With the SEO firm’s help, the company was able to increase their 1st place organic positioned by as much as 3,000 percent! And of course, this also increased the company’s visibility, traffic and revenue.
IGN
IGN should be a very familiar name. The video-game oriented website teamed up with an SEO company during the summer of 2003. The company wanted to break into the search engine world and generate additional traffic from Google. With the SEO company’s assistance, they were able to do just that. It was determined that the site’s new reviews were not laid out in a search engine friendly manner. The SEO firm rectified the problem and the results were almost immediate. Thanks to their efforts, IGN’s organic search engine traffic soared by 1,500 percent and their revenue also increased.
Eventually, the website was acquired by News Corp for 650 million dollars.
Summary
All businesses owners and entrepreneurs need to take the time to read the latest SEO case study. When they do so, they’ll quickly discover that search engine optimization will prove to be an incredibly important part of modern business. SEO can help to increase your site’s traffic, while simultaneously elevating your company’s revenue. The combination is precisely what modern businesses need, in order to thrive, expand and eventually become profitable. Failing to incorporate search engine optimization into your advertising strategy will prove to be a major mistake.
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