How Loyal Are Your Customers? by Laurie Sullivan , Staff Writer @lauriesullivan, September 2, 2021 Many factors come into play that can improve the customer experience. With new tools and technologies continually being introduced, businesses have the opportunity to improve loyalty. But what I hear is that branded keyword search is on the decline. How loyal … Continue reading How Loyal Are Your Customers?
John Lincoln October 7, 2020 In the 2020 landscape, we absorb five times the amount of information we did in 1986. Naturally, infographics are the perfect response. They’re a respite for consumers who receive too much information, but also a way for businesses to get meaningful info out into the world. Here’s how to create … Continue reading How to Make an Infographic That Actually Reaches Your Audience
Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert by Laurie Sullivan , Staff Writer @lauriesullivan, August 7, 2020 As marketers plan for a future without third-party cookies, Amperity has struck up a partnership with Infutor to offer advertisers an alternative to rebuilding campaigns based on first-party data for which permission has been granted. The … Continue reading Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert
JC Gaillard — March 12, 2020 Bake it in from the start: “Moving fast and breaking things” will become a thing of the past as customers and investors take security and privacy more and more seriously It seems that security is still – at best – an afterthought for most start-ups as they go about … Continue reading Startups: Your Most Valuable Asset in the Long Run Will Be Your Customers’ Trust
Jim McKinley — May 16, 2019 — May 16, 2019 rawpixel / Pixabay Attracting new customers while retaining current ones can be a challenge for even the most established businesses. Luckily, there are resources available to help market your business, meet customers demands, and deal with potential issues. Some are free, while others come at … Continue reading 3 Things Your Small Business Needs to Grow a Loyal Customer Base
For 2019, marketers will need to increase efforts at data consolidation to allow truly effective multi-channel strategies. Nick Worth on January 2, 2019 Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for the new year. Data shows consumer expectations (and frustrations!) are … Continue reading Want to create better experiences and brand loyalty? Lean on your data
Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves Robin Kurzer on August 22, 2018 A majority of consumers are demanding transparency from businesses, according to a recent report from social media company Sprout Social. The Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US … Continue reading Report: Customers are more loyal to companies that are transparent on social media
Customer Loyalty Seen As Key Driver For Adding AI Into Products by Chuck Martin , April 26, 2018 Data quality and security are the key challenges companies face in developing and selling products and services with artificial intelligence built in, according to a new Accenture study. In the course of developing AI- and digital technology-embedded … Continue reading Customer Loyalty Seen As Key Driver For Adding AI Into Products
Julia Li — February 7, 2018 — February 7, 2018 Watch our Webinar to learn how your company can achieve your positive business engagement goals. Did you know that Forbes has named 2018 “The Year of Employee Experience”? Companies with a strong and positive culture have employees that are happy, productive and loyal to their … Continue reading Can You Prove Well-being, Culture and Social Responsibility Programs Impact Retention and Brand?
William Harris — February 3, 2018 Follow @wmharris101 — February 3, 2018 Ecommerce is a fiercely competitive space to operate in. Thanks to the number of new tools and information that are made available each year, it’s never been easier to launch an ecommerce business. As more and more business owners continue to spin up … Continue reading How to Differentiate From Ecommerce Competitors and Boost Loyalty in 2018