Google AI Cites More Social, As Perplexity Pulls Back From Reddit by Laurie Sullivan , Staff Writer, May 27, 2026 Citations, which influence consumer perception and drive purchases, are crucial in AI search queries because they act as digital footnotes by linking to source webpages and establishing the credibility of AI-generated answers. They also drive a … Continue reading Google AI Cites More Social, As Perplexity Pulls Back From Reddit
Google AI Now Powers And Automates Bids, Budgets by Laurie Sullivan , Staff Writer, May 7, 2026 Google Search, Shopping, and Performance Max campaigns will soon have artificial intelligence (AI)-powered bidding and budgeting to help advertisers meet and manage campaign goals. The company is automating and adding updates for features including “Journey-aware Bidding,” “Smart Bidding … Continue reading Google AI Now Powers And Automates Bids, Budgets
When Google AI ‘Ghosts’ The Experts Who Fed It by Laurie Sullivan , Staff Writer, April 6, 2026 Serenity in the shadows of Wyoming’s Tetons seems like the perfect place sometimes — unless you are a search engine optimization (SEO) expert or publisher at a media company trying to adapt to changes made by Google’s … Continue reading When Google AI ‘Ghosts’ The Experts Who Fed It
Google AI Finds Winter Olympics Unanswered Questions by Laurie Sullivan , Staff Writer, February 6, 2026 Major brands from top-tier Olympic partners to newcomers are running ad campaigns during the 2026 Winter Olympics in Milano Cortina, with NBCUniversal reporting sold-out ad inventory. Advertisers include Alibaba, Airbnb, Coca-Cola, P&G and Samsung, among others in fashion apparel … Continue reading Google AI Finds Winter Olympics Unanswered Questions
Google’s AI Becomes YouTube’s Main Door by Laurie Sullivan , Staff Writer, November 10, 2025 Ecommerce searches in AI engines continue to increase as the holidays approach, and optimization isn’t about choosing one or another Google platform. It’s about using all types that serve different needs for users across its ecosystem. Half of consumers use … Continue reading Google’s AI Becomes YouTube’s Main Door
Google AI Overviews Drive CTRs Down by Laurie Sullivan , Staff Writer, November 6, 2025 AI Overviews (AIO) seem to significantly affect click-through rates (CTRs) for organic and paid search, but the impact varies based on query type and whether brands receive an AI citation. Brands earned 35% more organic clicks and 91% more paid … Continue reading Google AI Overviews Drive CTRs Down
Google expands AI Mode beyond English for the first time Starting today, the chatbot is available in Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese. Kris Holt Google Google is opening up AI Mode to more languages. Starting today, the AI chatbot the company is integrating into Google Search is available in Hindi, Indonesian, Japanese, Korean … Continue reading Google expands AI Mode beyond English for the first time
AI Google, OpenAI Narrative Shifts: What The Latest Data Reveals by Laurie Sullivan , Staff Writer, July 29, 2025 Recent data has reignited debates over artificial intelligence (AI), showcasing moments where human reasoning and creativity surpass top AI models. Meanwhile, data from NP Digital shows most marketers are maintaining or seeing gains in site visits … Continue reading AI Google, OpenAI Narrative Shifts: What the Latest Data Reveals
Google Hits Back At Pew Report by Laurie Sullivan , Staff Writer, July 24, 2025 Google’s Q2 earnings, reported Wednesday, show that AI Overviews continue to increase search activity, with new data suggesting they drive over 10% more queries. AI Overviews now has 2 billion monthly users and apparently has not reduced the need to … Continue reading Google Hits Back At Pew Report
Google Brings Ads To AI Mode, Supercharging Performance by Laurie Sullivan , Staff Writer @lauriesullivan, May 21, 2025 Google ads in AI Mode, an AI-powered search engine that launched earlier this year, will outperform any other types of advertising online based on keywords in queries, intent, and location. It’s like stepping into a query and over … Continue reading Google Brings Ads To AI Mode, Supercharging Performance
