Google’s AI Becomes YouTube’s Main Door by Laurie Sullivan , Staff Writer, November 10, 2025 Ecommerce searches in AI engines continue to increase as the holidays approach, and optimization isn’t about choosing one or another Google platform. It’s about using all types that serve different needs for users across its ecosystem. Half of consumers use … Continue reading Google’s AI Becomes YouTube’s Main Door
Google AI Overviews Drive CTRs Down by Laurie Sullivan , Staff Writer, November 6, 2025 AI Overviews (AIO) seem to significantly affect click-through rates (CTRs) for organic and paid search, but the impact varies based on query type and whether brands receive an AI citation. Brands earned 35% more organic clicks and 91% more paid … Continue reading Google AI Overviews Drive CTRs Down
Google expands AI Mode beyond English for the first time Starting today, the chatbot is available in Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese. Kris Holt Google Google is opening up AI Mode to more languages. Starting today, the AI chatbot the company is integrating into Google Search is available in Hindi, Indonesian, Japanese, Korean … Continue reading Google expands AI Mode beyond English for the first time
AI Google, OpenAI Narrative Shifts: What The Latest Data Reveals by Laurie Sullivan , Staff Writer, July 29, 2025 Recent data has reignited debates over artificial intelligence (AI), showcasing moments where human reasoning and creativity surpass top AI models. Meanwhile, data from NP Digital shows most marketers are maintaining or seeing gains in site visits … Continue reading AI Google, OpenAI Narrative Shifts: What the Latest Data Reveals
Google Hits Back At Pew Report by Laurie Sullivan , Staff Writer, July 24, 2025 Google’s Q2 earnings, reported Wednesday, show that AI Overviews continue to increase search activity, with new data suggesting they drive over 10% more queries. AI Overviews now has 2 billion monthly users and apparently has not reduced the need to … Continue reading Google Hits Back At Pew Report
Google Brings Ads To AI Mode, Supercharging Performance by Laurie Sullivan , Staff Writer @lauriesullivan, May 21, 2025 Google ads in AI Mode, an AI-powered search engine that launched earlier this year, will outperform any other types of advertising online based on keywords in queries, intent, and location. It’s like stepping into a query and over … Continue reading Google Brings Ads To AI Mode, Supercharging Performance
Analyst Believes Google AI Mode Will (Soon) Replace Traditional Search by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2025 An analyst has made two predictions related to artificial intelligence (AI): that Google AI Mode will replace traditional search, and Apple will continue to use Google’s engine as its default. Whether or not these predictions come … Continue reading Analyst Believes Google AI Mode Will (Soon) Replace Traditional Search
GAI Performance Jumps For Media Buyers On The Open Internet by Laurie Sullivan , Staff Writer @lauriesullivan, May 9, 2025 PubMatic has upgraded its technology suite for buyers with a goal to streamline every stage of the media-buying process — from audience and inventory discovery and forecasting to curation, activation, and performance optimization. Dave Neway, vice president … Continue reading GAI Performance Jumps For Media Buyers On The Open Internet
Google AI Lets Users Ask Local Businesses Questions Based On Intent by Laurie Sullivan , Staff Writer @lauriesullivan, January 31, 2025 How AI will change the dynamics of local media buys on national networks has become clearer with the launch of a lead-generation Search Labs experiment. “Ask for Me” lets people use Google AI to call … Continue reading Google AI Lets Users Ask Local Businesses Questions Based On Intent
Google: AI Kills SEO On Path To Artificial Superintelligence by Laurie Sullivan , Staff Writer @lauriesullivan, December 31, 2024 Artificial intelligence (AI) will replace the need for search engine optimization (SEO) in 2025. Wait, what? Not entirely, so let me explain. No one from Google definitively said AI would replace SEO, but it makes sense after … Continue reading Google: AI Kills SEO On Path To Artificial Superintelligence
