Google AI Overviews Optimization Techniques Simplified by Laurie Sullivan , Staff Writer @lauriesullivan, November 20, 2024 Real-time data and insights through BrightEdge Data Cube X allow marketers to understand and act on performance strategies to make changes, if needed, based on how Google presents their brands in Google AI Overview (AIO) search results. By engineering for … Continue reading Google AI Overviews Optimization Techniques Simplified
Google AI Advancements Start To Generate Payback by Laurie Sullivan , Staff Writer @lauriesullivan, October 30, 2024 Google DeepMind on Wednesday detailed two speech-generation technologies developed to help people worldwide interact with more natural, conversational and intuitive digital assistants and AI tools. Advertisers using these technologies can generate long-form, multi-speaker dialogue for ads or other types … Continue reading Google AI Advancements Start To Generate Payback
Google Audio AI Guides Podcasts by Laurie Sullivan , Staff Writer @lauriesullivan, October 18, 2024 Google teased the product at Google I/O in May, launched Audio Overviews in September and on Thursday moved NotebookLM out of experimental mode and introduced new features to make it more useful. Updates to the audio summary feature for its AI … Continue reading Google Audio AI Guides Podcasts
Google’s organized search results will now let you see content and perspectives from all around the web, including articles, videos, forums and more. Barry Schwartz on October 7, 2024 Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search … Continue reading Google rolls out new AI-organized search results, AI Overview links
Google Lags In Mobile AI, Captures Most Search Market Share by Laurie Sullivan , Staff Writer @lauriesullivan, October 2, 2024 Google, Meta, and Microsoft continue in their race to capture dedicated users for search and AI services and engines, competing with newcomers OpenAI, Perplexity, Anthropic, Mistral and many others for market share. New Street Research surveyed … Continue reading Google Lags In Mobile AI, Captures Most Search Market Share
Google AI Overviews Disrupts Ecommerce, Publisher Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, September 20, 2024 Logging in to a company’s network creates sort of a walled garden, where the data remains within the perimeters, creating checks and balances of intent. Some may not consider Google a walled garden, but when logged in to its … Continue reading Google AI Overviews Disrupts Ecommerce, Publisher Traffic
So far, AI Overviews is not wrecking publishers’ traffic — plus other AI Overviews news. Danny Goodwin on August 19, 2024 Two large publishers, Dotdash Meredith and Ziff Davis, say Google AI Overviews haven’t significantly impacted their traffic. Here’s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter: “Google began to roll … Continue reading Google AI Overviews have negligible impact on traffic, say publishers
The tech giant is running a “Summer of AI Essentials” campaign to educate marketers on using AI for advertising. Anu Adegbola on June 7, 2024 Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” … Continue reading Google launches marketer resource center and AI recommendation tool
Google Queries With Featured Snippets, Questions Likely Trigger AI Overviews by Laurie Sullivan , Staff Writer @lauriesullivan, June 4, 2024 AI Overview, the search capability powered by Gemini, Google’s underlying foundational model, has begun to answer and predict follow-up questions before they are asked in a query. BrightEdge Generative Parser released data on Tuesday shows Google’s … Continue reading Search Queries With Featured Snippets, Questions Most Likely To Trigger Google AI Overviews
May 31, 2024 Google’s bad AI search results went viral. It’s since made improvements Google has sought to make broader improvements such as better detection of ‘nonsensical queries.’ BY Associated Press Google said Friday it has made “more than a dozen technical improvements” to its artificial intelligence (AI) systems after its retooled search engine was found … Continue reading Google’s bad AI search results went viral. It’s since made improvements
