by Laurie Sullivan @lauriesullivan, June 23, 2016, 12:44 PM Paid and organic search campaigns take a back seat to other marketing channels like content creation at large enterprises because many still find it too difficult to prove the return on investment — especially for search engine optimization (SEO), according to a new survey released Thursday. … Continue reading Search Still Too Difficult For Some To Prove ROI
by Juliet Carnoy May 3, 2016 Follow @julietcarnoyMay 3, 2016 Social media programs are consuming a greater share of marketing budgets. How much incremental business will the resources dedicated to social media generate for your company? 70% of CMOs cannot answer this question. Paradoxically, CEOs depend on their marketing teams more so than ever, as … Continue reading How to Prove Your Social Media Efforts Affect Business Goals
by Kayla Kozan April 23, 2016 Follow @kaylakozanApril 23, 2016 Nearly every company in the world requires sales. Product, service, B2B, B2C, enterprise or startup—Sales is the lifeblood of any organization. In fact, on average, the sales team is about 30% of the total headcount for larger companies and 40-50% for smaller companies. The range … Continue reading 3 Totally Different B2B Sales Careers That Prove How Diverse Sales Really Is
by Kristina Jaramillo March 22, 2016 Follow @GetLinkedInHelpMarch 22, 2016 Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it’s because the attention and efforts are on the top of … Continue reading CMOs Fail to Go Beyond Brand Awareness on LinkedIn & Prove a Clear Social Media ROI
by Jessica Bowers March 15, 2016March 15, 2016 Email continues to be an effective way to reach your customers and delight them with great content. But how do you toe the line between being spammy and providing information your potential customers want? Email: It’s a great way to communicate with others, send documents or pictures, … Continue reading Prove Your Company’s Worth Through Email Marketing
by Stephanie Wharton January 8, 2016January 8, 2016 Last year, we established that Instagram is an influential force in the fashion industry. The platform has provided fashion figures and fans with the ability to share and consume content in an incredibly unique way. Fashion brands bought into it, too. Retailers from Forever 21 to Nordstrom … Continue reading These 7 Brands Prove Instagram Is For Everyone
by Ryan O’Reilly December 18, 2015December 18, 2015 The IT department is the engine that keeps a company running smoothly and manages the data that drives growth but it is still often seen as a cost centre. In fact, only one in three senior IT execs recently revealed to Forrester Research they are calculating the … Continue reading Prove IT! 10 Ways to Show the Real Value of IT to Your Organization
by Laura Donovan November 17, 2015 Follow @thewordproNovember 17, 2015 Advertising has done a complete flip. Newspapers are slowly stopping their print editions, the phone books are being sent to the recycling bin and AdWords can be above budget for most businesses. The Social Networks have the answer. Most of the networks now offer affordable … Continue reading 5 Examples That Prove Your Business Needs to Advertise on Facebook
by Christina Hall November 17, 2015 Follow @mychristinahallNovember 17, 2015 Social media marketing is the great equalizer – it allows smaller companies to compete on relatively equal footing as larger companies to reach their target audience. Not to mention that by using social media, you can directly communicate and engage with your audience, which is … Continue reading 5 Statistics That Prove You Need to be Marketing on Twitter
by Andrew Sheridan November 10, 2015November 10, 2015 Among all marketing channels, email marketing still reigns supreme. It is one of the simplest channels to implement and maintain, yet it still produces some of the most substantial results for your business. Email marketing isn’t going anywhere, and if you’re not making the most of this … Continue reading 8 Stats That Prove Email Is Still the King of Marketing
