Cosette Jarrett — December 12, 2016 Follow @cosettejarrett— December 12, 2016 One of the best ways to boost the efforts of your creative team is to introduce employees to fresh ideas and perspectives. Although bringing on seasoned professionals is a fantastic way to build your leadership team and fill positions that require industry experience, sometimes … Continue reading 5 Tips to Boost Your Creative Team with the Power of Interns
Katharina Cavano — December 7, 2016 — December 7, 2016 The holidays are upon us, our inboxes are filled with promotions, sales and plenty of deals, deals, deals! And our physical mailboxes? Well those are filled too, and once you sift through the mailers and catalogues, you’ll probably find a few holiday cards or even … Continue reading The Power of the Personal Update
Anthony Iannarino — December 1, 2016 — December 1, 2016 All things being equal, relationships win. All things being unequal, relationships still win. Your job in sales is to make all things unequal. You need to create a preference for you as the consultative salesperson that your dream client prefers to buy from and work … Continue reading The Power of Capturing Data around Your Relationships
Sunil Bagai — November 11, 2016 Follow @Zenithtalent— November 11, 2016 Fall is in full swing, and that means holidays filled with rich heritage and storytelling. On October 30, India celebrated Diwali. During these festivities, the retelling of mythical tales plays a critical part in the events. Stories become introspective metaphors that compel people to … Continue reading Recruitment Marketing and the Power of Storytelling
Jeff Bullas — November 9, 2016 — November 9, 2016 You are doing yourself a disservice if you don’t make the most of social media’s promotional power to grow your business… But social media marketing can get pretty impersonal when you’re purely using it to drive traffic, collect leads and convert users into sales. A … Continue reading 7 Inspiring Ideas To Power Up Your Social Media Strategy With Special Events
Mladen Kresic — November 6, 2016 Follow @KRNegotiators— November 6, 2016 The “time factor” — how you manage it against other considerations and use the high-level (or macro) agenda to help create agreement has a huge impact on your success! This was certainly the case during an engagement with one of our technology clients, whose … Continue reading Negotiation Examples: The Power of Agenda Management
Columnist Jacob Baadsgard explains how live chat technology can be deployed in a more personalized way to turn your content into conversations, leads and sales. Jacob Baadsgaard on November 2, 2016 Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while … Continue reading Content-specific chat prompts: Unlocking the power of conversation
Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic. Marcus Miller on October 31, 2016 SEO and content marketing can be tough for small businesses. Creating content that answers the … Continue reading The SEO power of portfolio entries, case studies & testimonials
by Sagi Niri, Op-Ed Contributor, October 19, 2016 In advertising, every day we need to ask ourselves what is going to capture the attention of our target customers. It’s getting harder and harder to engage users with the standard ad formats. Sure, audio ads are making a comeback, and 2016 was declared unequivocally the year … Continue reading The Power Of Playable Ads
by Kerry GoffOctober 14, 2016 Until recently, using social media marketing strategies was a numbers game—the person who had the biggest number of followers on any given network reaped the most benefits for exposure. Now that social media has been around long enough, it turns out research is starting to show that large numbers do … Continue reading The Power Of Micro-Influencers
