Category Archives: Negotiation Skills

Can We Trust View-Through Conversions? An Experiment Reveals!

Kristen McCormick October 18, 2021 Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness and profitability. The truth is, display ads can have a strong positive impact on your conversion rates—but oftentimes indirectly, making it hard to track or measure. One metric designed to … Continue reading Can We Trust View-Through Conversions? An Experiment Reveals!

Finding value through negotiation with martech vendors

Experienced leadership with hands on marketing operations experience matters. Rodric Bradford on November 18, 2020 Many marketing teams are preparing to negotiate software contracts that expire on Dec. 31, or are already in the middle of doing so, and this in a climate where marketers are looking for quick wins, and vendors are more eager … Continue reading Finding value through negotiation with martech vendors

What You Need to Know About Integrative Negotiations

Steven Imke — June 14, 2020 Negotiations can fall into one of 2 camps. Distributive negotiations and Integrative negotiations. In this post, we discuss what you need to know about integrative negotiations. Unlike distributive negotiations where each party tries to negotiate a single item such as the price of an item, integrative negotiation entails several … Continue reading What You Need to Know About Integrative Negotiations

What You Need to Know About Distributive Negotiations

Steven Imke — June 5, 2020 Negotiations can fall into one of 2 camps- Distributive negotiations and Integrative negotiations. In this post, we discuss what you need to know about distributive negotiations. Distributive negotiation is the process of dividing up the value pie during negotiations. Distributive negotiation can be thought of as haggling. Distributive negotiations … Continue reading What You Need to Know About Distributive Negotiations

6 Negotiating Tactics for Fast Growth-Minded Businesses

Merilee Kern — May 14, 2020 Photo courtesy of Ruth Shlossman In business, it would be difficult if not impossible to achieve a notable measure of success without having inked a significant number of agreements with other parties—most appreciably with conflicts inherent in the process having been pleasingly overcome for all involved. Whether negotiating a … Continue reading 6 Negotiating Tactics for Fast Growth-Minded Businesses

10 Step Process to Get the Best Deal in Every Negotiation

Steven Imke — April 27, 2020 Negotiations are a strategic discussion that resolves an issue in a way that both parties find acceptable. In a negotiation, each party tries to persuade the other to agree with their point of view. In business, we are constantly negotiating with suppliers, vendors, customers, and employees. To avoid being … Continue reading 10 Step Process to Get the Best Deal in Every Negotiation