Category Archives: Self-Service

A 4-step guide to creating a self-service marketing organization

Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues. Constantine von Hoffman on December 14, 2022 at 12:11 pm | Reading time: 6 minutes Marketing operations teams have a big problem with staff burnout and turnover. Among the many reasons for this is the amount of time spent … Continue reading A 4-step guide to creating a self-service marketing organization →

How Strengthening Self-Service Helps Companies Prepare for the Future

Self-Service

Rohit Viswanathan — April 7, 2020 As organizations continue to settle into working remotely due to the ongoing crisis, customer service is under strain to deal with the rising volume of inquiries. Understandably, customers are looking for information on how the current situation affects the products and services they rely on. So how can self-service … Continue reading How Strengthening Self-Service Helps Companies Prepare for the Future →

Magento SEO – Set Some Sensible Defaults

Self-Service

Owen RadfordJune 2, 2015 Magento is a great system for building e-commerce websites; it’s not bad for marketing them either. Out of the box there are no truly bad default settings for SEO and it offers handy functions to make your life easier. In this article I’ll take a look at changing some of the … Continue reading Magento SEO – Set Some Sensible Defaults →

10 Striking Statistics on Self-Service Today

Self-Service

Gigi PeccoloMarch 24, 2015 Today’s self-service is becoming more and more prevalent, spreading across channels from web to voice to text to social. It’s a powerful, flexible form of service that more customers are using and businesses are adopting. In fact, over 50% of businesses today are using self-service, and 64% plan to invest in … Continue reading 10 Striking Statistics on Self-Service Today →