Tag Archives: Power

Pin Power: The Ins and Outs of Pinterest for Small Business

by SMB TeamAugust 18, 2016 With virtual reality, Snapchat, live-streaming, Instagram Stories and tons of other updates in social media releasing constantly, it might be easy to forget about one network: Pinterest. The virtual pinboard application with a social spin might seem “so 2013” to brands always looking to jump on the next big thing. … Continue reading Pin Power: The Ins and Outs of Pinterest for Small Business

25 Power Words to Drive More Engagement With Your Social Campaigns

by Andrew Raso Follow @marketinggurus3August 15, 2016 Some 2.1 billion people have social media accounts, and as many as half of those people are checking out social content more than once a day. With that kind of social activity it begs the question… “Why isn’t my engagement higher?” Poor engagement is a problem marketers have … Continue reading 25 Power Words to Drive More Engagement With Your Social Campaigns

Staffing Experts Help Procurement Unlock the Power of the Gig Economy

by Len April July 9, 2016 Follow @ZenithtalentJuly 9, 2016 This July 4, the United States celebrated 240 years of independence from the British Empire. Interestingly, Britain sought to secure its own independence from the European Union just days before, in the now infamous Brexit vote. Freedom from the shackles of big governance isn’t just … Continue reading Staffing Experts Help Procurement Unlock the Power of the Gig Economy

How to Use the RFM Model to Power Your Ecommerce Personalization Strategy

by Kunle Campbell June 1, 2016 Follow @kunleTcampbellJune 1, 2016 This article is part 3 of our series on Ecommerce Personalization. Catch up with part one, How to Implement Basic Site Segmentation and Part two, Personalized Marketing: How to Implement 1:1 Segmentation. My previous article delved into the the nitty gritty of implementing an ecommerce … Continue reading How to Use the RFM Model to Power Your Ecommerce Personalization Strategy

The Power of the Like: How to Advertise to Your Target Market for FREE

by Irene Brinker May 27, 2016May 27, 2016 Here’s something Facebook doesn’t want you to know: Facebook Ads don’t work well for local businesses. Surprising, but true: Facebook ads offer a lower return on investment than similar PPC networks, like Google AdWords. However, Facebook does have a truly stellar marketing opportunity and it’s 100% free. … Continue reading The Power of the Like: How to Advertise to Your Target Market for FREE