Category Archives: Personal Branding

You need to establish a personal brand to succeed in the workplace of tomorrow—here’s how

  By Aliza Licht April 16, 2023   While the digital age gave those who opted in the means to amplify themselves, the hybrid and often virtual landscape we now work in proves that having a personal brand is no longer a choice; it’s a requirement. To succeed, we must have the means to convey … Continue reading You need to establish a personal brand to succeed in the workplace of tomorrow—here’s how

On a Job Hunt? How to Leverage Personal Branding to Get Hired

Wendy Marx August 13, 2021 You’re over 50 and on the hunt for a job that fits your skills and level of experience. What can help distinguish you from other, perhaps younger, job candidates? For starters, I recommend developing a personal brand. Let’s look at how you can strategically use personal branding to get hired. … Continue reading On a Job Hunt? How to Leverage Personal Branding to Get Hired

4 Helpful Elements of Buyer Personas Essential to Your Brand Storytelling

Tony Zambito May 10, 2021 Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read Some of the best books ever written often involve an engaging central character or several central characters. Stories are written that revolve around a plot of the central character facing and … Continue reading 4 Helpful Elements of Buyer Personas Essential to Your Brand Storytelling

10 Tips to Fix Your Personal Branding on Social Media in 2021

Gerry Moran January 11, 2021 “Mirror, mirror on the wall, do I have the most impressive social media branding of all?” Does this reflective question fit your current social branding goals? It’s the beginning of the year. So, it’s time to look into your virtual mirror and recognize what’s working and what may not be! … Continue reading 10 Tips to Fix Your Personal Branding on Social Media in 2021