Category Archives: Surveys

Consumer Survey Demonstrates Strong Link Between Website Design and Credibility

Chris Pentago — August 21, 2019 — August 21, 2019 Most businesses understand the importance of having a website in 2019. Strangely, a number of these same businesses don’t appreciate the need to carefully optimize their design. Business owners often skimp on the aesthetics and functionality of their website. They seem to believe that customers … Continue reading Consumer Survey Demonstrates Strong Link Between Website Design and Credibility

SurveyMonkey CMO: Search For The Perfect Questions

SurveyMonkey CMO: Search For The Perfect Questions by Laurie Sullivan  @lauriesullivan, (October 18, 2018) SurveyMonkey CMO Leela Srinivasan, who joined in April for the opportunity to remain curious, doesn’t think marketers spend enough time thinking about the correct questions to ask consumers.   “People ask questions and offer opinions, whether they’re welcome or not, but … Continue reading SurveyMonkey CMO: Search For The Perfect Questions

RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’

RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’ by Laurie Sullivan  @lauriesullivan, (September 05, 2018) RBC Capital Markets’ semiannual survey of 1,770 advertising professionals digs deep into budget allocations, future spend, and return on investments for online advertising to analyze trends. While online remains a key marketing channel, the study — Net Advertising Survey: … Continue reading RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’