Category Archives: Surveys

SurveyMonkey CMO: Search For The Perfect Questions

SurveyMonkey CMO: Search For The Perfect Questions by Laurie Sullivan  @lauriesullivan, (October 18, 2018) SurveyMonkey CMO Leela Srinivasan, who joined in April for the opportunity to remain curious, doesn’t think marketers spend enough time thinking about the correct questions to ask consumers.   “People ask questions and offer opinions, whether they’re welcome or not, but … Continue reading SurveyMonkey CMO: Search For The Perfect Questions

RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’

RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’ by Laurie Sullivan  @lauriesullivan, (September 05, 2018) RBC Capital Markets’ semiannual survey of 1,770 advertising professionals digs deep into budget allocations, future spend, and return on investments for online advertising to analyze trends. While online remains a key marketing channel, the study — Net Advertising Survey: … Continue reading RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’

Everything You Need to Know About Online Survey Response Rates

Chris Boeckelman — February 3, 2017 Follow @cboeck— February 3, 2017 Customer feedback can reveal opportunities for major business growth—what customers want, straight from their own mouths. Instead of relying on hunches, companies can make confident, data-driven decisions that save time and money. Customers benefit from sharing feedback too. According to AgilOne’s Consumer Survey, over … Continue reading Everything You Need to Know About Online Survey Response Rates