Category Archives: Surveys

SurveyMonkey CMO: Search For The Perfect Questions

SurveyMonkey CMO: Search For The Perfect Questions by Laurie Sullivan  @lauriesullivan, (October 18, 2018) SurveyMonkey CMO Leela Srinivasan, who joined in April for the opportunity to remain curious, doesn’t think marketers spend enough time thinking about the correct questions to ask consumers.   “People ask questions and offer opinions, whether they’re welcome or not, but … Continue reading SurveyMonkey CMO: Search For The Perfect Questions

RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’

RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’ by Laurie Sullivan  @lauriesullivan, (September 05, 2018) RBC Capital Markets’ semiannual survey of 1,770 advertising professionals digs deep into budget allocations, future spend, and return on investments for online advertising to analyze trends. While online remains a key marketing channel, the study — Net Advertising Survey: … Continue reading RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’