Category Archives: Surveys

Search Data Shows How Entrepreneurs Cope With Starting A Business, Semrush Survey Finds

Search Data Shows How Entrepreneurs Cope With Starting A Business, Semrush Survey Finds by Laurie Sullivan , Staff Writer @lauriesullivan, June 30, 2022 During the early days of starting a small business, entrepreneurs may put their online presence on the back burner, but that could prove to be a fatal mistake, according to data released Thursday. … Continue reading Search Data Shows How Entrepreneurs Cope With Starting A Business, Semrush Survey Finds

Survey: Customer-Service Teams Want More Mental-Health Resources

Survey: Customer-Service Teams Want More Mental-Health Resources by Nina Lentini , Staff Writer @Nina_Lentini, November 24, 2021  When you have an issue with a company, using Twitter is the answer. Yet there are still those who default to the phone call, which drives them insane with long hold times.But as it turns out, discontent is often … Continue reading Survey: Customer-Service Teams Want More Mental-Health Resources

Survey Breakdown: 33% of Writers Can’t Report Their Own Value – Here’s How to Start

Tim Ludwig July 12, 2021 The first attention-grabbing result of our survey showed us that company decision-makers and technical communicators have different priorities when it comes to content. Companies view revenue growth as the top priority for content, but technical communicators view revenue growth as their last priority. That may seem pretty obvious, but this … Continue reading Survey Breakdown: 33% of Writers Can’t Report Their Own Value – Here’s How to Start

Survey Breakdown: 40-50% of TechDocs Teams Lack The Necessary Tools For Success

Tim Ludwig June 14, 2021 Team organization impacts the success of content more than we think. The main goal of us collecting all these survey data is to empower technical documentation teams and leaders with some knowledge about content relative to business value. In order to do that, we can’t gloss over the importance of … Continue reading Survey Breakdown: 40-50% of TechDocs Teams Lack The Necessary Tools For Success

42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance

42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2020   Despite industry-wide concern about the disappearance of cookies in advertising, only 40% of marketers say they are preparing and 48% are worried that their companies won’t be able to provide impactful performance … Continue reading 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance

How Questions Help You to Rethink Your Purpose so it Feeds Your Success

Ramon Nuez October 14, 2020 One of the founding professors of Johns Hopkins Hospital, Dr. William Osler, wrote, “Banish the future. Live only for the hour and its allotted work. Think not of the amount to be accomplished, the difficulties to be overcome, or the end to be attained, but set earnestly at the little … Continue reading How Questions Help You to Rethink Your Purpose so it Feeds Your Success

CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance

CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance by Laurie Sullivan  @lauriesullivan, September 17, 2020 Brands are putting more resources toward earned media. Digital content is making the greatest impact on buying decisions and how they feel about brands because people are hunkered down at home … Continue reading CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance