Category Archives: Social Media Strategies

Attention + intensity: Tips for navigating the new age of media strategy

Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment. Mark Williams on May 11, 2018  As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to … Continue reading Attention + intensity: Tips for navigating the new age of media strategy

7 Questions to Ask and Answer Before Building Your Social Media Strategy

Dhariana Lozano — March 4, 2018 Follow @DhariLo — March 4, 2018 Creating a social media strategy for your brand or business can be overwhelming. In this post I’ll break down the 7 key questions you should ask before you start creating your strategy to make the process a little easier. In this post we’ll … Continue reading 7 Questions to Ask and Answer Before Building Your Social Media Strategy

How To Adapt A Social Media Strategy To An Inconsistent Business Model

Ivan Ivanov — February 23, 2018 — February 23, 2018 In the world of digital marketing, an agency is bound by two prime factors. The first is easy and simple to understand – it’s the creativity of its employees. However, the second is directly related with the ability of the digital marketing agency to close … Continue reading How To Adapt A Social Media Strategy To An Inconsistent Business Model