Pallavi Tyagi January 15, 2021 If you ask any entrepreneur, their biggest challenge is managing their social media. Either they struggle with generating content or with being consistent. Yet, they all agree that social media is integral to their business. It’s what drives awareness and trust in the business. So, in this blogging season, I’m … Continue reading Social Media Marketing Strategy for Entrepreneurs
Arik Hanson January 8, 2021 You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. It was a response to Rep. Josh Hawley from Missouri around his stance on voting against the Electoral … Continue reading Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way
Daniel Hopper January 9, 2021 Social media is a pretty big deal in 2020. It was a pretty big deal back in 2010! But now, even more so. Literally billions of people spend hours a week, sometimes hours, a day scrolling through their social media feeds, engaging in content that interests them. Businesses came to … Continue reading Social Selling: How it Works and 10 Tips to Optimize Your Strategy
Marlee Stein November 2, 2020 To say that 2020 has been eventful is a serious understatement. The year started off strong and promising, but quickly took a turn that no one could have predicted. A COVID-19 pandemic, instability within the economy, widespread protests against racial injustice and an “above normal” hurricane season are only *some … Continue reading A Global Pandemic: How to Adapt Your Social Media Strategy For Q4 of 2020
Christa Tuttle October 2, 2020 In times of crisis, something as instant and influential as social media can become an essential tool for providing buyers, audiences and your community with information and resources to get them through. With COVID-19 impacting all industries, some more than others, it is crucial for your B2B social media strategy … Continue reading Evaluating Social Media Strategy During a Crisis
Dan Fries August 7, 2020 Have you ever thought about combining your social media marketing strategy with email marketing? After all, social media marketing is excellent for widening reach, and email marketing is an equally awesome tool to convert those people you’ve reached from being leads to becoming actual customers. So if you merge the … Continue reading How Small Business Owners Can Integrate Social Media Marketing and Email Marketing to Generate Better Results
Susan Friesen June 22, 2020 4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay … Continue reading How to Use Empathetic Marketing in Your Social Media Strategy
Elisabeth O’Donnell — April 13, 2020 Virtual corporate events are becoming both more possible and more essential. We wouldn’t argue that they’re better than live, in-person events where personal connections can be made, but sometimes unforeseen circumstances can make a live event impractical and change your original plan. In these situations, virtual events can still … Continue reading How to Rethink Content and Media Strategy if Your Event Goes Virtual
Arik Hanson — March 9, 2020 Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. It talked about the “half life” of content. See below. Fascinating to compare the half-life of content across platforms (time it takes for a piece of content to … Continue reading How Your Content’s Half-Life Should (Drastically) Impact Your Social Media Strategy in 2020
Julia Miashkova — February 20, 2020 What are your social media goals for 2020? Tangible goals are the cornerstone of any successful social media marketing strategy, but how do you know you picked the right ones for the year ahead? You take a look at your resources and performance throughout the previous year, as well … Continue reading 7 Social Media Goals to Nail in 2020
