Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment. Mark Williams on May 11, 2018 As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to … Continue reading Attention + intensity: Tips for navigating the new age of media strategy
Susan Gilbert — April 13, 2018 Follow @SusanGilbert — April 13, 2018 How To Use Social Media for Word Of Mouth Marketing Who do you turn to when you want to know whether to purchase a product or service? Word of mouth marketing extends far beyond face-to-face and phone conversations to texting, messaging, social media … Continue reading Social Media Formula For Word Of Mouth Marketing
Columnist Mark Traphagen suggests social media marketers can learn important lessons from what happened in search engine optimization. Mark Traphagen on March 20, 2018 It’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers behave today. The same is … Continue reading Social media in 2018: Time to grow up or get out
Dhariana Lozano — March 4, 2018 Follow @DhariLo — March 4, 2018 Creating a social media strategy for your brand or business can be overwhelming. In this post I’ll break down the 7 key questions you should ask before you start creating your strategy to make the process a little easier. In this post we’ll … Continue reading 7 Questions to Ask and Answer Before Building Your Social Media Strategy
Dhariana Lozano — February 26, 2018 Follow @DhariLo — February 26, 2018 Trying to build a brand on social media without a defined social media strategy can be really counter productive and a waste of time. You’ll find yourself just posting to post, with no rhyme or reason which leads to seeing no return from … Continue reading 6 Reasons Why You Need A Social Media Strategy
Ivan Ivanov — February 23, 2018 — February 23, 2018 In the world of digital marketing, an agency is bound by two prime factors. The first is easy and simple to understand – it’s the creativity of its employees. However, the second is directly related with the ability of the digital marketing agency to close … Continue reading How To Adapt A Social Media Strategy To An Inconsistent Business Model
Sandy Moore — February 19, 2018 — February 19, 2018 geralt / Pixabay Interested in taking your social media strategy to the next level? It’s not enough to just post on social media channels. Reconsider your overall strategy and how to reach your audience with relevant and engaging content. To up your social media game … Continue reading Up Your Social Media Game with These Top 20 Tips
Julie Morse — February 14, 2018 — February 14, 2018 When your customers want to reach you, where do they go? Chances are, they head to your social media accounts. While phone and email are still critical support channels, it’s no surprise that nearly 70 percent of consumers have used social media for customer service … Continue reading How to Offer Outstanding Social Media Support
Emily Sidley — December 28, 2017 Follow @EmilySidleyPR — December 28, 2017 Follow these 5 steps for social media management success. Does social media management play a role in your company’s marketing plan? It’s a key element for business success! But how do you go about managing various social channels for your company? It takes … Continue reading Social Media Management: 5 Steps to Success
Shea Drake — December 19, 2017 — December 19, 2017 Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased from 5% in 2005 to 69% by 2011 — and that number has likely increased since then. If you own a business, the stat might not impress you much. … Continue reading Why A Social Media Strategy Is Critical to Your Business’s Success
