Mikayla Wyman — March 26, 2019 — March 26, 2019 If you’re on a small marketing team, the sole marketing person at your company, or you’re running all facets of your business, you know what it’s like to wear multiple hats. With countless deliverables to push out to keep your small business running, social media … Continue reading The Easy Guide to Social Media for Small Business
Susan Friesen — March 22, 2019 Follow @eVisionMedia — March 22, 2019 How to Build Better Engagement for Your Business Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business … Continue reading 3 Tips for Social Media Storytelling
Aastha Sirohi — March 19, 2019 — March 19, 2019 A social media strategy is a detailed blueprint that answers the what, when, how, and why for all the content you post on your business’s social pages. Yes, social media strategy isn’t just about posting tweets and liking photos. There needs to be a well-thought-out … Continue reading What is a Social Media Strategy?
Dhariana Lozano — February 26, 2019 Follow @DhariLo — February 26, 2019 Here’s a list of simple and effective things you can try on social media in 2019! 1. Ephemeral content I think disappearing content or content that is only temporarily available will be big in 2019. It will give followers an extra reason to … Continue reading 10 Simple & Effective New Things To Try On Social Media In 2019 For Success
Randy Milanovic — February 13, 2019 Follow @kayak360 — February 13, 2019 I have to ask: does Social Proof still hold value in 2019? It’s one of the concepts internet marketers love to talk about, even bemoan the loss of (share counts discontinued in 2015 by Twitter, for example). And it’s one of those phrases … Continue reading Should Shares, Testimonials, and Pie Charts Go Poof?
Thomas Griffin — January 31, 2019 Follow @jthomasgriffin — January 31, 2019 When you have a blog you’re proud of that you believe is full of quality content, of course you’ll want to share that value with the world. Seeing content you worked hard on receiving positive engagement and shares motivates you to continue the … Continue reading 3 Ways To Use Social Media to Grow Your Blog
Tiffany Fowell — January 15, 2019 — January 15, 2019 There are so many elements to building your brand’s presence on social media that it can be tempting to dive right into posting. You have to start somewhere, right? While that’s definitely true, where you start matters—a lot. Taking time to set social media goals … Continue reading Social Media Goals: What You Need to Know
Mike Schaffer — December 20, 2018 Follow @https://twitter.com/echofactory — December 20, 2018 In the day-to-day, B2B and B2C companies can seem worlds apart — but on social media (even though B2C companies are having most of the fun), B2B companies have every opportunity to make up a lot of ground. If you’re a B2B marketing … Continue reading 4 Tips for Selling a B2C Social Media Strategy to Your B2B Company
Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion. Alan K’necht on December 4, 2018 Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid … Continue reading Back to basics: Measuring your social media efforts with unique acquisition channels
Rolando Herrera — July 12, 2018 Follow @rolandolherrera — July 12, 2018 Are you lacking a viable social media strategy? If so, you aren’t alone. 50% of businesses claim that they lack a tangible social media strategy, according to a recent survey. Accordingly, many businesses feel that having a documented social media strategy is unnecessary … Continue reading 7 Simple Steps to Conquer Social Media