Category Archives: Social Media Strategies

How Your Content’s Half-Life Should (Drastically) Impact Your Social Media Strategy in 2020

Arik Hanson — March 9, 2020 Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. It talked about the “half life” of content. See below. Fascinating to compare the half-life of content across platforms (time it takes for a piece of content to … Continue reading How Your Content’s Half-Life Should (Drastically) Impact Your Social Media Strategy in 2020

How to Use Social Media Stories to Boost Engagement

Thomas Griffin — February 14, 2020 Are you optimizing all the social media features available to you to boost engagement? Today, audience interactions go beyond the newsfeed. People also interact with ‘stories’, a relatively new social media feature. Stories first became prominent with Snapchat. Short videos, pictures, and the ability to interact with AR technology … Continue reading How to Use Social Media Stories to Boost Engagement

How to Effectively Measure Social Media Results

Amanda Fountain — February 13, 2020 How to Effectively Measure Social Media Results Social media platforms are changing and how people use these platforms is changing. How we measure social media results will need to change too. For example, Instagram has been testing removing likes on posts. In a “private like” model, only the account … Continue reading How to Effectively Measure Social Media Results

5 Resolutions to Improve Your Social Media Strategy in the New Year

Lyndi Malley — December 27, 2019 As 2019 comes to an end, we’re almost to my favorite activity of the year: making New Year’s Resolutions. Some of you may already be busy thinking about planning your business’ branding, social media and content to start brainstorming your resolutions, but hear me out. Each year, the majority … Continue reading 5 Resolutions to Improve Your Social Media Strategy in the New Year

Up Your Social Media Strategy with These Tips

Kaitlyn Hammond — December 23, 2019 Social media has burrowed into the population’s psyche as an indispensable source of news, opinion, and gossip. Approximately half of the earth’s population uses social media via platforms like Twitter, Instagram, Facebook, and YouTube. The average time a social media fan spends on these platforms exceeds two hours per … Continue reading Up Your Social Media Strategy with These Tips