Arik Hanson — March 9, 2020 Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. It talked about the “half life” of content. See below. Fascinating to compare the half-life of content across platforms (time it takes for a piece of content to … Continue reading How Your Content’s Half-Life Should (Drastically) Impact Your Social Media Strategy in 2020
Category Archives: Social Media Strategies
7 Social Media Goals to Nail in 2020
Julia Miashkova — February 20, 2020 What are your social media goals for 2020? Tangible goals are the cornerstone of any successful social media marketing strategy, but how do you know you picked the right ones for the year ahead? You take a look at your resources and performance throughout the previous year, as well … Continue reading 7 Social Media Goals to Nail in 2020
6 Key Steps to Create a Social Media Strategy
Alex Toma — February 14, 2020 Creating a social media strategy is key for any business serious about competing online as it will help to ensure you are using the platforms to their best ability without spending more time and effort than is necessary. These 6 easy steps provide an outline of how to create … Continue reading 6 Key Steps to Create a Social Media Strategy
How to Use Social Media Stories to Boost Engagement
Thomas Griffin — February 14, 2020 Are you optimizing all the social media features available to you to boost engagement? Today, audience interactions go beyond the newsfeed. People also interact with ‘stories’, a relatively new social media feature. Stories first became prominent with Snapchat. Short videos, pictures, and the ability to interact with AR technology … Continue reading How to Use Social Media Stories to Boost Engagement
How to Effectively Measure Social Media Results
Amanda Fountain — February 13, 2020 How to Effectively Measure Social Media Results Social media platforms are changing and how people use these platforms is changing. How we measure social media results will need to change too. For example, Instagram has been testing removing likes on posts. In a “private like” model, only the account … Continue reading How to Effectively Measure Social Media Results
How to Set Social Media Goals in 2020
Susan Friesen — February 4, 2020 Create the Most Effective Social Media Marketing Plan There’s a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics. Not only that, but the platforms themselves are constantly changing, whether it’s adding new features, increasing … Continue reading How to Set Social Media Goals in 2020
5 Resolutions to Improve Your Social Media Strategy in the New Year
Lyndi Malley — December 27, 2019 As 2019 comes to an end, we’re almost to my favorite activity of the year: making New Year’s Resolutions. Some of you may already be busy thinking about planning your business’ branding, social media and content to start brainstorming your resolutions, but hear me out. Each year, the majority … Continue reading 5 Resolutions to Improve Your Social Media Strategy in the New Year
Up Your Social Media Strategy with These Tips
Kaitlyn Hammond — December 23, 2019 Social media has burrowed into the population’s psyche as an indispensable source of news, opinion, and gossip. Approximately half of the earth’s population uses social media via platforms like Twitter, Instagram, Facebook, and YouTube. The average time a social media fan spends on these platforms exceeds two hours per … Continue reading Up Your Social Media Strategy with These Tips
3 Ways to Ace Your 2020 Social Media Strategy
Darnelle O’Brien — December 13, 2019 Follow @thekissagency For most, the end of 2019 means Christmas parties, soaking up the sun and having a break. But for marketers, the end of any calendar year is crucial to review and in many cases reset your strategy for the year ahead. If 2019 taught us anything, it’s … Continue reading 3 Ways to Ace Your 2020 Social Media Strategy
How to be Successful on Social Media
Erika Montgomery — December 12, 2019 Follow @PublicityErika Most of today’s population has at least one social media account where they connect with friends and family as well as their favorite brands. In order to reach your audience in a direct and engaging manner, it is vital that your business uses social media to engage … Continue reading How to be Successful on Social Media
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