Category Archives: Social Media Strategies

10 Mistakes to Avoid On Your Professional Social Media

Brooke Koster October 13, 2021 Social media marketing can make or break your business depending on whether or not it’s done correctly. According to Hubspot, “The number of global social media users is expected to reach almost 3.43 billion in 2023.” Most businesses know how important social media marketing is, but few realize there are … Continue reading 10 Mistakes to Avoid On Your Professional Social Media

Improve Your Social Media Strategy on Twitter with These 4 Tools

Susan Gilbert October 6, 2021 Today I have some resources to help you improve your marketing strategy on Twitter. Keeping track of the latest tweets from your audience on Twitter is an on-going process with around 6,000 tweets going out every second. In order to reach your target audience you need to narrow these down … Continue reading Improve Your Social Media Strategy on Twitter with These 4 Tools

11 Important KPIs to Track For Measuring Social Media Success

Dinesh Agarwal August 23, 2021 We live in a hyper-connected digital world that is driven by data. And with so much emphasis on social media marketing, businesses have to gather meaningful insights related to their audience to be sure that their marketing efforts aren’t going in vain. You might be putting in great energy to … Continue reading 11 Important KPIs to Track For Measuring Social Media Success

Several Revealing Ways That Social Sector Organizations Are Unique

Steven Imke August 20, 2021 I could not let the series based on Jim Collins’s book “Good to Great” pass without addressing a hole the author acknowledges related to what he defines as social sector organizations. Two key areas where a social sector enterprise breaks from the book’s ideas are related to the hedgehog concept … Continue reading Several Revealing Ways That Social Sector Organizations Are Unique

Organic and Paid: How to Incorporate Both in Your Social Media Strategy

Sahail Ashraf June 24, 2021 Organic posts on social media are still alive and kicking. There is only one problem with them. They don’t reach many people. That said, they still have a proper place in your social media marketing strategy, and are essential when combined with paid social. Paid social is advertising via social … Continue reading Organic and Paid: How to Incorporate Both in Your Social Media Strategy

The Difference Between Social Media and Digital Marketing

Terng Shing Chen May 21, 2021 It is important to understand the differences between Social Media and Digital Marketing, so people can go to the right resources for their campaigns. Both social media advertising and digital advertising are crucial aspects of today’s industry and products. Let have a deep look at both: A Glance At … Continue reading The Difference Between Social Media and Digital Marketing