Category Archives: Social Media Strategies

Organic and Paid: How to Incorporate Both in Your Social Media Strategy

Sahail Ashraf June 24, 2021 Organic posts on social media are still alive and kicking. There is only one problem with them. They don’t reach many people. That said, they still have a proper place in your social media marketing strategy, and are essential when combined with paid social. Paid social is advertising via social … Continue reading Organic and Paid: How to Incorporate Both in Your Social Media Strategy

The Difference Between Social Media and Digital Marketing

Terng Shing Chen May 21, 2021 It is important to understand the differences between Social Media and Digital Marketing, so people can go to the right resources for their campaigns. Both social media advertising and digital advertising are crucial aspects of today’s industry and products. Let have a deep look at both: A Glance At … Continue reading The Difference Between Social Media and Digital Marketing

7 Social Media Strategies to Drive Traffic to Your E-commerce Website

Yash Chawlani April 23, 2021 According to Oberlo, there are 3.5 billion social media active users around the world. This equalizes to 47% of the world’s population. The grandness of social media users has made Social media a key source for E-commerce websites to drive traffic. Social media has been crowned as the central player … Continue reading 7 Social Media Strategies to Drive Traffic to Your E-commerce Website

Social Media Marketing Strategy for Entrepreneurs

Pallavi Tyagi January 15, 2021 If you ask any entrepreneur, their biggest challenge is managing their social media. Either they struggle with generating content or with being consistent. Yet, they all agree that social media is integral to their business. It’s what drives awareness and trust in the business. So, in this blogging season, I’m … Continue reading Social Media Marketing Strategy for Entrepreneurs

Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way

Arik Hanson January 8, 2021 You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. It was a response to Rep. Josh Hawley from Missouri around his stance on voting against the Electoral … Continue reading Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way

Social Selling: How it Works and 10 Tips to Optimize Your Strategy

Daniel Hopper January 9, 2021 Social media is a pretty big deal in 2020. It was a pretty big deal back in 2010! But now, even more so. Literally billions of people spend hours a week, sometimes hours, a day scrolling through their social media feeds, engaging in content that interests them. Businesses came to … Continue reading Social Selling: How it Works and 10 Tips to Optimize Your Strategy

A Global Pandemic: How to Adapt Your Social Media Strategy For Q4 of 2020

Marlee Stein November 2, 2020 To say that 2020 has been eventful is a serious understatement. The year started off strong and promising, but quickly took a turn that no one could have predicted. A COVID-19 pandemic, instability within the economy, widespread protests against racial injustice and an “above normal” hurricane season are only *some … Continue reading A Global Pandemic: How to Adapt Your Social Media Strategy For Q4 of 2020

Evaluating Social Media Strategy During a Crisis

Christa Tuttle October 2, 2020 In times of crisis, something as instant and influential as social media can become an essential tool for providing buyers, audiences and your community with information and resources to get them through. With COVID-19 impacting all industries, some more than others, it is crucial for your B2B social media strategy … Continue reading Evaluating Social Media Strategy During a Crisis

How Small Business Owners Can Integrate Social Media Marketing and Email Marketing to Generate Better Results

Dan Fries August 7, 2020 Have you ever thought about combining your social media marketing strategy with email marketing? After all, social media marketing is excellent for widening reach, and email marketing is an equally awesome tool to convert those people you’ve reached from being leads to becoming actual customers. So if you merge the … Continue reading How Small Business Owners Can Integrate Social Media Marketing and Email Marketing to Generate Better Results