Category Archives: Social Media Strategies

How Small Business Owners Can Integrate Social Media Marketing and Email Marketing to Generate Better Results

Dan Fries August 7, 2020 Have you ever thought about combining your social media marketing strategy with email marketing? After all, social media marketing is excellent for widening reach, and email marketing is an equally awesome tool to convert those people you’ve reached from being leads to becoming actual customers. So if you merge the … Continue reading How Small Business Owners Can Integrate Social Media Marketing and Email Marketing to Generate Better Results

How to Use Empathetic Marketing in Your Social Media Strategy

Susan Friesen June 22, 2020 4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay … Continue reading How to Use Empathetic Marketing in Your Social Media Strategy

How to Rethink Content and Media Strategy if Your Event Goes Virtual

Elisabeth O’Donnell — April 13, 2020 Virtual corporate events are becoming both more possible and more essential. We wouldn’t argue that they’re better than live, in-person events where personal connections can be made, but sometimes unforeseen circumstances can make a live event impractical and change your original plan. In these situations, virtual events can still … Continue reading How to Rethink Content and Media Strategy if Your Event Goes Virtual

How Your Content’s Half-Life Should (Drastically) Impact Your Social Media Strategy in 2020

Arik Hanson — March 9, 2020 Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. It talked about the “half life” of content. See below. Fascinating to compare the half-life of content across platforms (time it takes for a piece of content to … Continue reading How Your Content’s Half-Life Should (Drastically) Impact Your Social Media Strategy in 2020

How to Use Social Media Stories to Boost Engagement

Thomas Griffin — February 14, 2020 Are you optimizing all the social media features available to you to boost engagement? Today, audience interactions go beyond the newsfeed. People also interact with ‘stories’, a relatively new social media feature. Stories first became prominent with Snapchat. Short videos, pictures, and the ability to interact with AR technology … Continue reading How to Use Social Media Stories to Boost Engagement

How to Effectively Measure Social Media Results

Amanda Fountain — February 13, 2020 How to Effectively Measure Social Media Results Social media platforms are changing and how people use these platforms is changing. How we measure social media results will need to change too. For example, Instagram has been testing removing likes on posts. In a “private like” model, only the account … Continue reading How to Effectively Measure Social Media Results

5 Resolutions to Improve Your Social Media Strategy in the New Year

Lyndi Malley — December 27, 2019 As 2019 comes to an end, we’re almost to my favorite activity of the year: making New Year’s Resolutions. Some of you may already be busy thinking about planning your business’ branding, social media and content to start brainstorming your resolutions, but hear me out. Each year, the majority … Continue reading 5 Resolutions to Improve Your Social Media Strategy in the New Year