Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion. Alan K’necht on December 4, 2018 Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid … Continue reading Back to basics: Measuring your social media efforts with unique acquisition channels
Rolando Herrera — July 12, 2018 Follow @rolandolherrera — July 12, 2018 Are you lacking a viable social media strategy? If so, you aren’t alone. 50% of businesses claim that they lack a tangible social media strategy, according to a recent survey. Accordingly, many businesses feel that having a documented social media strategy is unnecessary … Continue reading 7 Simple Steps to Conquer Social Media
Sahail Ashraf — July 3, 2018 — July 3, 2018 Here at Locowise we love having our finger on the pulse of the latest social media analytics. Tracking the trends via our benchmarking tools and allowing digital marketing agencies to automate their reporting process is a top priority for us. Yet, people who are not … Continue reading The Importance of Social Media Performance Tracking
Todd Kunsman — June 11, 2018 Follow @OhSoFreshMusic — June 11, 2018 Whenever a business launches a new initiative, the most important thing that the business must be able to assess is the effectiveness of the initiative. Without understanding the results or ROI of said initiative, how do you know if it is working? Or … Continue reading 6 Ways Your Company Should Measure Corporate Social Media Success
Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment. Mark Williams on May 11, 2018 As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to … Continue reading Attention + intensity: Tips for navigating the new age of media strategy
Susan Gilbert — April 13, 2018 Follow @SusanGilbert — April 13, 2018 How To Use Social Media for Word Of Mouth Marketing Who do you turn to when you want to know whether to purchase a product or service? Word of mouth marketing extends far beyond face-to-face and phone conversations to texting, messaging, social media … Continue reading Social Media Formula For Word Of Mouth Marketing
Columnist Mark Traphagen suggests social media marketers can learn important lessons from what happened in search engine optimization. Mark Traphagen on March 20, 2018 It’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers behave today. The same is … Continue reading Social media in 2018: Time to grow up or get out
Dhariana Lozano — March 4, 2018 Follow @DhariLo — March 4, 2018 Creating a social media strategy for your brand or business can be overwhelming. In this post I’ll break down the 7 key questions you should ask before you start creating your strategy to make the process a little easier. In this post we’ll … Continue reading 7 Questions to Ask and Answer Before Building Your Social Media Strategy
Dhariana Lozano — February 26, 2018 Follow @DhariLo — February 26, 2018 Trying to build a brand on social media without a defined social media strategy can be really counter productive and a waste of time. You’ll find yourself just posting to post, with no rhyme or reason which leads to seeing no return from … Continue reading 6 Reasons Why You Need A Social Media Strategy
Ivan Ivanov — February 23, 2018 — February 23, 2018 In the world of digital marketing, an agency is bound by two prime factors. The first is easy and simple to understand – it’s the creativity of its employees. However, the second is directly related with the ability of the digital marketing agency to close … Continue reading How To Adapt A Social Media Strategy To An Inconsistent Business Model
