Nikki Richard — September 3, 2018 Follow @NikkiRichard79 — September 3, 2018 Pixabay Even the world’s most successful entrepreneurs will tell you there is no book that can fully prepare you for entrepreneurship. As you embark on your entrepreneurial journey, you will face many challenges. One of those challenges is maintaining a flow of creativity … Continue reading 8 Ways for Entrepreneurs to Spark Creativity
Ryan Estis — May 30, 2018 Follow @RyanEstis— May 30, 2018 217. That was the number of new emails a sales executive I was working with had received during a day spent offline and off-site doing strategic planning work. A dozen voice mails. “Add that to the list.” He shared, “I always have at least … Continue reading When Do You Enter the Creative Zone?
Dave Brock — November 19, 2017 Follow @davidabrock — November 19, 2017 geralt / Pixabay We constantly struggle with innovation and insight, whether it’s for our own organization or our work with customers. To be honest, I think we make innovation and insight far too complicated. I don’t know how many “innovation” session I see … Continue reading New Ideas Don’t Have To Be “New”
Has programmatic put great creative on the back burner? Columnist John Nardone explains why agencies need to put creative at the forefront of their efforts again. John Nardone on November 15, 2017 Call me a curmudgeon. When I was coming up through the advertising industry, it was creative that drove the campaign. Creative development … Continue reading It’s time for creative to retake center stage
James Scherer — June 16, 2017 — June 16, 2017 The Fourth of July is a massive holiday in the US. It’s the #1 beer-drinking holiday (take that, Super Bowl), and in 2016 we spent $ 6.77 billion dollars on food, $ 324 million on fireworks displays and $ 4.4 million on imported flags. We … Continue reading 25 Creative Fourth of July Contest Ideas and Examples
Tiffany McAdams — May 26, 2017 — May 26, 2017 When do you feel most productive during the week? Friday afternoon? Probably not. As the work week progresses, creativity takes a hit. Longer days also have a crippling effect on productivity and creativity. Recent studies show that most employees are only productive for about five … Continue reading Boost Creativity With a 3-Day Weekend [Infographic]
In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging. Thomas Stern on March 29, 2017 When brands build a framework and connect all aspects of their marketing approach, they create efficiency … Continue reading The connected brand: A framework to guide content and creative development
The burden placed on the “Big Idea” is more onerous than ever in the digital age. Contributor Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle. Peter Minnium on February 24, 2017 “And remember the tyranny of a blank sheet of paper,” my supervisor … Continue reading The tyranny of a blank page: Why creative matters most
Carol Knight — January 16, 2017 — January 16, 2017 16 days into 2017 and the year is not quite what I expected it to be. I’m not feeling the sense of renewal that I usually do at the beginning of a new year. Maybe it has something to do with the inauguration of our … Continue reading Snap Out of It: How to Be Creative, Now
What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects. Peter Minnium on December 30, 2016 Dr. Herbert Simon, the Nobel prize-winning psychologist, coined the phrase “poverty of attention” back in 1971, at the dawn of the … Continue reading 10 behavioral science principles for great digital creative
