Category Archives: Creativity

The connected brand: A framework to guide content and creative development

In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging. Thomas Stern on March 29, 2017   When brands build a framework and connect all aspects of their marketing approach, they create efficiency … Continue reading The connected brand: A framework to guide content and creative development

10 behavioral science principles for great digital creative

What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects. Peter Minnium on December 30, 2016 Dr. Herbert Simon, the Nobel prize-winning psychologist, coined the phrase “poverty of attention” back in 1971, at the dawn of the … Continue reading 10 behavioral science principles for great digital creative