Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already. Greg Gifford on March 28, 2017 Closing out the excellent first time slot in the Local track at SMX West this year was Thomas Ballantyne’s session … Continue reading Harnessing the power of online reviews
Facebook’s 1.74 billion monthly active mobile users aren’t just ‘liking’ photos of their friends and family; they’re using it to discover where to eat, shop and travel. Contributor Tom Kuhr explains the importance of knowing how to use Local Pages to your advantage. Tom Kuhr on March 21, 2017 Your brand might be doing … Continue reading How to harness the power of Facebook Local Pages to drive in-store sales
Ryan Estis — March 2, 2017 Follow @RyanEstis— March 2, 2017 I love NBA basketball, and I’ve been known to express my passion for the game and our hometown team when there are moments worth celebrating. Case in point: My hometown, Cleveland, showed up in incredible fashion to support the Cavs NBA championship, and I … Continue reading How You Can Leverage the Power Of Celebration
Brad Smith — February 18, 2017 Follow @bsmarketer— February 18, 2017 Sex. It always works to get attention. Power words are so named because they leap off the page (or screen). They arrest attention. Which is exactly what you need when your ads are competing with people’s families and friends for attention on Facebook. Here … Continue reading 7 Power Words & Phrases to Test in Your Facebook Ads
Nate Dame — February 7, 2017 Follow @seonate— February 7, 2017 An effective site menu structure is one of the most important elements of a website. It guides users through the brand experience and allows search engine crawlers to discover and prioritize site content. An effective site menu structure can increase leads, conversions, and search … Continue reading 4 Secrets to Website Navigation Design with SEO Power
Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences. Josh Manion on December 21, 2016 Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent issue … Continue reading The power of data ownership: Getting it right in 2017
by Rajeev Dutt, Op-Ed Contributor, December 13, 2016 The estimated $70 billion television ad market is headed online, where millions of viewers stream, search, post and consume. This migration presents a golden opportunity to understand consumer preferences at unprecedented levels, enabling media and marketing professionals to improve targeting efficiency and ultimate success by anticipating behavior … Continue reading 4 Ways AI Will Power Predictive, Real-Time Analytics
Cosette Jarrett — December 12, 2016 Follow @cosettejarrett— December 12, 2016 One of the best ways to boost the efforts of your creative team is to introduce employees to fresh ideas and perspectives. Although bringing on seasoned professionals is a fantastic way to build your leadership team and fill positions that require industry experience, sometimes … Continue reading 5 Tips to Boost Your Creative Team with the Power of Interns
Katharina Cavano — December 7, 2016 — December 7, 2016 The holidays are upon us, our inboxes are filled with promotions, sales and plenty of deals, deals, deals! And our physical mailboxes? Well those are filled too, and once you sift through the mailers and catalogues, you’ll probably find a few holiday cards or even … Continue reading The Power of the Personal Update
Anthony Iannarino — December 1, 2016 — December 1, 2016 All things being equal, relationships win. All things being unequal, relationships still win. Your job in sales is to make all things unequal. You need to create a preference for you as the consultative salesperson that your dream client prefers to buy from and work … Continue reading The Power of Capturing Data around Your Relationships
