Tag Archives: Platform

Choosing the Best Social Media Platform for Your Business

Social Media Platforms

by Zaid Ammari January 19, 2016 Follow @zaidovskiJanuary 19, 2016 Choosing the best social media platform for a business involves many facets. Utilizing social media to strategically target specific markets and audiences is key to the creation and execution of successful marketing campaigns. The variety of social media types and formats available makes it easy … Continue reading Choosing the Best Social Media Platform for Your Business →

Use Social Media as a Customer Service Platform This Holiday Season

Holiday Season

by Kim Speier November 30, 2015 Follow @krspeierNovember 30, 2015 Social media monitoring is often overlooked by business owners and marketers, who tend to focus their time on posting interesting, relevant content for followers. But what do you do when you get a notification that someone mentioned your brand in a not-so-friendly tweet? Or when … Continue reading Use Social Media as a Customer Service Platform This Holiday Season →

The Anatomy of a True Customer Success Platform [Infographic]

Customer Engagement

by Don Maclennan November 26, 2015 Follow @donmaclennanNovember 26, 2015 A true CSP (Customer Success Platform) isn’t about sales  – it’s about the people and companies already using your product or service. By applying the lifecycle marketing process to CSP software, you can take sales to the next level by turning customers into brand advocates. What is … Continue reading The Anatomy of a True Customer Success Platform [Infographic] →

App Intelligence Platform appFigures Releases “Cards” For Sharing User Reviews

Online Reviews

The idea is to make it as easy as possible for an app publisher to share any praise. Barry Levine on November 25, 2015 User reviews are important to any new release, but especially to mobile apps. With so many apps out there, the experience of other users becomes a key differentiator. But if a … Continue reading App Intelligence Platform appFigures Releases “Cards” For Sharing User Reviews →

Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions

Marketing Guide

The pre-built content, workflows and benchmarks are available for healthcare, travel, finance, manufacturing and retail verticals. Barry Levine on November 19, 2015 A hotel chain uses a marketing automation system in ways similar to others in its industry, but differently from, say, a hospital. With that in mind, marketing automation platform Act-On is today launching … Continue reading Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions →

Infer Launches New Platform To Take Predictive Lead Scoring To A New Level

Leads Generation

Prospect Management Platform exposes data generating the score and uses it to build individual profiles, actions and recommendations. Barry Levine on November 5, 2015  As its name suggests, Infer has made its living by generating data-driven inferences about which people and companies could become good customers. Today, the Mountain View, California-based company is launching a … Continue reading Infer Launches New Platform To Take Predictive Lead Scoring To A New Level →

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