Tag Archives: Platform

Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions

The pre-built content, workflows and benchmarks are available for healthcare, travel, finance, manufacturing and retail verticals. Barry Levine on November 19, 2015 A hotel chain uses a marketing automation system in ways similar to others in its industry, but differently from, say, a hospital. With that in mind, marketing automation platform Act-On is today launching … Continue reading Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions

Infer Launches New Platform To Take Predictive Lead Scoring To A New Level

Prospect Management Platform exposes data generating the score and uses it to build individual profiles, actions and recommendations. Barry Levine on November 5, 2015  As its name suggests, Infer has made its living by generating data-driven inferences about which people and companies could become good customers. Today, the Mountain View, California-based company is launching a … Continue reading Infer Launches New Platform To Take Predictive Lead Scoring To A New Level

3 Components of An Effective Social Media Management Platform

Scott SimsOctober 19, 2015 Social media is advantageous for all departments within an organization. From sales and customer support to public relations and business development, all departments can obtain valuable information from social media. However, the full value of this information won’t be discovered by simply creating social media accounts. The information has to be … Continue reading 3 Components of An Effective Social Media Management Platform

Adding Social Media To Your Content Syndication Platform – Don’t Do It!

Olivier ChoronSeptember 28, 2015 “A strong headline,” I hear you say. If you are a channel marketer and are planning to add ‘through channel social media syndication’ to your existing portfolio of content and web syndication programs, I would like you to think very carefully as to how you are going to do this! Content … Continue reading Adding Social Media To Your Content Syndication Platform – Don’t Do It!

Vine: A Digital Entertainment Platform For Collaborative Influencers

Eric DahanSeptember 23, 2015 Social media is undergoing a visual transformation of sorts. What used to be a text based medium is experiencing an explosion of images and video content, validated by engagement from users. As a result, visual platforms are growing in importance and influence. Vine, the up-and-coming, Twitter-owned visual platform, is driving quick … Continue reading Vine: A Digital Entertainment Platform For Collaborative Influencers

5 Things to Look For in a Financial Trading Platform

Zaid AmmariSeptember 14, 2015 Using an electronic trading platform allows you to monitor and purchase a variety of financial products by connecting you with financial professionals. These platforms mobilize the trading process and open up opportunities for you to access diverse markets that offer unique trading prospects. When looking for a platform, assess it carefully … Continue reading 5 Things to Look For in a Financial Trading Platform