Category Archives: TV Advertisement

TV Program Ad Spend, Promotion Up 8% Over 3 Months, ‘Yellowstone’ Gets Big Push

TV Program Ad Spend, Promotion Up 8% Over 3 Months, ‘Yellowstone’ Gets Big Push by Wayne Friedman , December 9, 2022 Since the start of the TV season, TV network-based companies have increased on-air media time and paid-advertising spending by 8% to promote their own programming — to $2.19 billion in total media value, according … Continue reading TV Program Ad Spend, Promotion Up 8% Over 3 Months, ‘Yellowstone’ Gets Big Push

Linear TV Takes Another Hit, Q3 Cord-Cutting Declines 6.2%

Linear TV Takes Another Hit, Q3 Cord-Cutting Declines 6.2% by Wayne Friedman , December 2, 2022 Steep cord-cutting by pay TV subscribers in the third quarter continued at nearly the same rate as in the second quarter — down 6.2%, according to MoffettNathanson Research estimates. The third quarter witnessed a decline of 655,000 subscribers versus … Continue reading Linear TV Takes Another Hit, Q3 Cord-Cutting Declines 6.2%

Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls

Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls by Karlene Lukovitz  @KLmarketdaily, July 15, 2022     Despite slowing growth for leading subscription video-on-demand (SVOD) services in North America in particular, these subs grew by 17.7% to 1.34 billion on a global basis in 2021, according to a report from … Continue reading Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls

Media Measurement: One Currency? Multiple? Does It Matter?

Media Measurement: One Currency? Multiple? Does It Matter? by Maarten Albarda , Featured Contributor, June 24, 2022 In the last century, the advertising community lived in a world where there were TV ratings — and then measurement of “other media.” All media metrics ultimately led to reach, frequency and GRPs. It was “easy” and understood … Continue reading Media Measurement: One Currency? Multiple? Does It Matter?

Roku, Walmart Press ‘Ok,’ Partner For Shoppable TV, Ecommerce

Roku, Walmart Press ‘Ok,’ Partner For Shoppable TV, Ecommerce by Wayne Friedman , June 17, 2022 Roku and Walmart are partnering for what they say is a “first-of-its-kind” ecommerce partnership: making TV streaming a place for online shopping. Walmart will be the exclusive retailer where Roku device/platform users can purchase products from Walmart directly. In … Continue reading Roku, Walmart Press ‘Ok,’ Partner For Shoppable TV, Ecommerce

Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year

Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year by Wayne Friedman , May 26, 2022 Local TV stations could see a 9% increase in advertising revenues this year to $23.4 billion, but national TV networks — broadcast and cable — will drift lower, according to the latest … Continue reading Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year

Why we care about connected TV and OTT advertising

Discover when and where to use connected TV and OTT advertising in your marketing strategy. Danni White on April 29, 2022 Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. … Continue reading Why we care about connected TV and OTT advertising

Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts

Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts by Laurie Sullivan  @lauriesullivan, April 20, 2022 Roku this week dove into data cleanrooms, offering brands and agencies a way to collaborate with them using encrypted first-party data. The concept — built for streaming television — is intended to make planning and measuring campaigns easier without … Continue reading Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts