Bridget Brown September 4, 2021 Photo credit: Deagreez, via Getty Images Pro Do I hate social media? No. Do I think small businesses need social media? Also no. That’s a wild perspective for a small business marketing specialist. It also seems hypocritical, because I use social media, and the vast majority of my clients use … Continue reading 1 Social Media Platform to Quit
Kelly Groover July 27, 2021 Running your brand’s social media accounts can be a busy job, so it’s understandable if you have the urge to hit “copy and paste” across all your channels. Yet posting the same content across Facebook, Twitter, LinkedIn, and other social media isn’t doing you any favors. In fact, research shows … Continue reading What to Post on Different Social Media Platforms
Arik Hanson May 6, 2021 Over the last few weeks, we’ve seen the big rush on social audio. First, Twitter unveiled Twitter Spaces. Then, LinkedIn said it was thinking about a Clubhouse rival. Then, Spotify. Then Facebook. Seemingly, everyone is now in the social audio game now–or, at least has plans to enter it. But, … Continue reading Did Social Media Platforms Learn Nothing From the “Stories” Rush?
David Ciccarelli March 22, 2021 When the pandemic brought consumer spending to a screeching halt, businesses turned to one marketing tool that could still reach people in quarantine: social media. According to The CMO Survey, social media spending accounted for about 23% of marketing budgets in June 2020 — a 74% increase from February. This … Continue reading Sonic Branding Tips for the 4 Major Social Media Platforms
Pallavi Tyagi January 21, 2021 Not every business needs all social media platforms. When deciding which social platforms are best for your business, you have to take into consideration your unique situation. In this post, I’ll walk you through deciding the most suitable social media platforms for you. Do you have an offline audience already? … Continue reading Deciding the Best Social Media Platforms for Small Businesses
Thomas Griffin September 10, 2020 The social media landscape is evolving every day. Aside from globally recognized platforms like Facebook, Twitter, Instagram, and others, there are dozens of other platforms that are popular in specific regions of the world. More platforms to share content on means better rewards, right? Not so much. Trying to have … Continue reading How To Choose The Right Social Media Platform
Arik Hanson July 24, 2020 We all have that friend or colleague. You know the one. That person with the social media profile shot that doesn’t exactly match their actual appearance. Or, to be more blunt: their social media profile shot looks nothing like them. In some cases, it’s a profile shot from 10+ years … Continue reading The Little White Lie of the Social Media Profile Shot
Alannah Riner June 30, 2020 The demographics of those using social platforms are essential to know for any marketing strategy. Knowing who uses what platform helps to reach your specific audience in a more efficient way. As social media is changing constantly, it’s a good idea to frequently stay informed on statistics of each social … Continue reading Who is Using Which Social Media Platform – A Demographic Look
Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven’t already. Taylor Peterson on March 25, 2020 Internet traffic is up, CPMs are down, and media platforms are pivoting to adapt to the ongoing COVID-19 crisis. Media giants across the globe are hurriedly making adjustments to keep their platforms … Continue reading Social platforms cut streaming quality as ‘social distancing’ wages on
David Libby — October 28, 2019 Follow @davidlibby Today I’m going to share three social monitoring platforms that will help improve your influencer relations. Let’s hope that these three keep your week going. There are social monitoring platforms specifically tailored to help you establish and build relationships with influencers. You can use them to research … Continue reading Improve Your Influencer Engagement with These 3 Social Monitoring Platforms
