Patrick Gillooly — March 21, 2019 — March 21, 2019 When I’m out talking to small business owners, or those who work in social media marketing for a living, I often get a few very similar questions: “Do I need to be on every social media platform? There are so many!” “Facebook is the place … Continue reading Which Social Media Platform is Right For Your Business in 2019?
Katy French — February 27, 2019 — February 27, 2019 geralt / Pixabay There are plenty of social platforms your brand can use to publish content, connect, and engage. Social media is a great tool, but with so many damn social platforms (and more coming out of seemingly nowhere), figuring out where to focus your … Continue reading Why You Should Start With One Social Platform (Plus Tips to Choose the One)
Alex Humphries — August 7, 2018 — August 7, 2018 Your audience is on social media. We’re pretty certain of that. What we don’t yet know is where they are on social media. What platform, or platforms, are they using? Which do they engage on the most? On which are they likely to interact with … Continue reading How To Find Out Which Social Media Platform Your Audience Is Using
Sofia Pompeo — July 13, 2018 — July 13, 2018 Developing buyer personas is one of the most important marketing practices out there. What some companies don’t realize is that you can leverage your buyer persona by using social media. Every social media post that you publish is a chance to connect with a prospective … Continue reading How to Find Out Which Social Media Platform Your Buyer Persona Engages With
Eric Rosenberg — January 17, 2018 — January 17, 2018 geralt / Pixabay At a conference I attended, Smart Passive Income founder Pat Flynn told the audience, comprised of bloggers, finance business owners, and media, that you should “be everywhere.” You can see this implemented at Pat’s active blog, Twitter account, Facebook group, YouTube channel, … Continue reading Which Social Media Platform is Best for Your Business?
Brian Basilico — September 12, 2017 Follow @bbasilico — September 12, 2017 Later this week, I’m teaching a three-hour social media bootcamp, and the goal of this bootcamp is basically to explain, in some detail, the primary social media platforms that everybody should or could be on. The first thing I want to state is … Continue reading Which Social Media Platforms Are Right For Your Business?
Meenah Khosraw — September 12, 2017 — September 12, 2017 geralt / Pixabay Creating a marketing strategy can be intimidating, especially if you’re a new business owner or creating a plan for the first time. There are various types of marketing, including digital, email, mobile and direct, so it can be difficult to determine which … Continue reading Social Media Marketing: How to Choose the Right Platform
Ana Gotter — July 13, 2017 — July 13, 2017 TeroVesalainen / Pixabay Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site is designed to serve a different purpose, so we use … Continue reading How to Use Video Marketing on Each Social Media Platform
Annaliese Henwood — May 2, 2017 Follow @MktgInnovator— May 2, 2017 Whenever we turn around, there’s either a new big feature or new social platform available with full business opportunity. We used to have the typical Facebook and Twitter platforms, but now there’s Instagram, Pinterest, Snapchat, LinkedIn… If you’re a small business or working solo, … Continue reading How to Decide When to Join a Social Media Platform
Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision. Justin Freid on April 21, 2017 Social has become a key component of most brands’ marketing and engagement strategies. As a result, there are quite … Continue reading Using a social management platform: What you need to know