Category Archives: Social Media Platforms

Social platforms cut streaming quality as ‘social distancing’ wages on

Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven’t already. Taylor Peterson on March 25, 2020 Internet traffic is up, CPMs are down, and media platforms are pivoting to adapt to the ongoing COVID-19 crisis. Media giants across the globe are hurriedly making adjustments to keep their platforms … Continue reading Social platforms cut streaming quality as ‘social distancing’ wages on

Improve Your Influencer Engagement with These 3 Social Monitoring Platforms

David Libby — October 28, 2019 Follow @davidlibby Today I’m going to share three social monitoring platforms that will help improve your influencer relations. Let’s hope that these three keep your week going. There are social monitoring platforms specifically tailored to help you establish and build relationships with influencers. You can use them to research … Continue reading Improve Your Influencer Engagement with These 3 Social Monitoring Platforms

Why You Should Start With One Social Platform (Plus Tips to Choose the One)

Katy French — February 27, 2019 — February 27, 2019 geralt / Pixabay There are plenty of social platforms your brand can use to publish content, connect, and engage. Social media is a great tool, but with so many damn social platforms (and more coming out of seemingly nowhere), figuring out where to focus your … Continue reading Why You Should Start With One Social Platform (Plus Tips to Choose the One)

How to Find Out Which Social Media Platform Your Buyer Persona Engages With

Sofia Pompeo — July 13, 2018 — July 13, 2018 Developing buyer personas is one of the most important marketing practices out there. What some companies don’t realize is that you can leverage your buyer persona by using social media. Every social media post that you publish is a chance to connect with a prospective … Continue reading How to Find Out Which Social Media Platform Your Buyer Persona Engages With

Which Social Media Platform is Best for Your Business?

Eric Rosenberg — January 17, 2018 — January 17, 2018 geralt / Pixabay At a conference I attended, Smart Passive Income founder Pat Flynn told the audience, comprised of bloggers, finance business owners, and media, that you should “be everywhere.” You can see this implemented at Pat’s active blog, Twitter account, Facebook group, YouTube channel, … Continue reading Which Social Media Platform is Best for Your Business?

How to Use Video Marketing on Each Social Media Platform

Ana Gotter — July 13, 2017 — July 13, 2017 TeroVesalainen / Pixabay Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site is designed to serve a different purpose, so we use … Continue reading How to Use Video Marketing on Each Social Media Platform