Arik Hanson May 6, 2021 Over the last few weeks, we’ve seen the big rush on social audio. First, Twitter unveiled Twitter Spaces. Then, LinkedIn said it was thinking about a Clubhouse rival. Then, Spotify. Then Facebook. Seemingly, everyone is now in the social audio game now–or, at least has plans to enter it. But, … Continue reading Did Social Media Platforms Learn Nothing From the “Stories” Rush?
David Ciccarelli March 22, 2021 When the pandemic brought consumer spending to a screeching halt, businesses turned to one marketing tool that could still reach people in quarantine: social media. According to The CMO Survey, social media spending accounted for about 23% of marketing budgets in June 2020 — a 74% increase from February. This … Continue reading Sonic Branding Tips for the 4 Major Social Media Platforms
Pallavi Tyagi January 21, 2021 Not every business needs all social media platforms. When deciding which social platforms are best for your business, you have to take into consideration your unique situation. In this post, I’ll walk you through deciding the most suitable social media platforms for you. Do you have an offline audience already? … Continue reading Deciding the Best Social Media Platforms for Small Businesses
Thomas Griffin September 10, 2020 The social media landscape is evolving every day. Aside from globally recognized platforms like Facebook, Twitter, Instagram, and others, there are dozens of other platforms that are popular in specific regions of the world. More platforms to share content on means better rewards, right? Not so much. Trying to have … Continue reading How To Choose The Right Social Media Platform
Arik Hanson July 24, 2020 We all have that friend or colleague. You know the one. That person with the social media profile shot that doesn’t exactly match their actual appearance. Or, to be more blunt: their social media profile shot looks nothing like them. In some cases, it’s a profile shot from 10+ years … Continue reading The Little White Lie of the Social Media Profile Shot
Alannah Riner June 30, 2020 The demographics of those using social platforms are essential to know for any marketing strategy. Knowing who uses what platform helps to reach your specific audience in a more efficient way. As social media is changing constantly, it’s a good idea to frequently stay informed on statistics of each social … Continue reading Who is Using Which Social Media Platform – A Demographic Look
Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven’t already. Taylor Peterson on March 25, 2020 Internet traffic is up, CPMs are down, and media platforms are pivoting to adapt to the ongoing COVID-19 crisis. Media giants across the globe are hurriedly making adjustments to keep their platforms … Continue reading Social platforms cut streaming quality as ‘social distancing’ wages on
David Libby — October 28, 2019 Follow @davidlibby Today I’m going to share three social monitoring platforms that will help improve your influencer relations. Let’s hope that these three keep your week going. There are social monitoring platforms specifically tailored to help you establish and build relationships with influencers. You can use them to research … Continue reading Improve Your Influencer Engagement with These 3 Social Monitoring Platforms
Patrick Gillooly — March 21, 2019 — March 21, 2019 When I’m out talking to small business owners, or those who work in social media marketing for a living, I often get a few very similar questions: “Do I need to be on every social media platform? There are so many!” “Facebook is the place … Continue reading Which Social Media Platform is Right For Your Business in 2019?
Katy French — February 27, 2019 — February 27, 2019 geralt / Pixabay There are plenty of social platforms your brand can use to publish content, connect, and engage. Social media is a great tool, but with so many damn social platforms (and more coming out of seemingly nowhere), figuring out where to focus your … Continue reading Why You Should Start With One Social Platform (Plus Tips to Choose the One)