Category Archives: Social Media Platforms

Why You Should Start With One Social Platform (Plus Tips to Choose the One)

Katy French — February 27, 2019 — February 27, 2019 geralt / Pixabay There are plenty of social platforms your brand can use to publish content, connect, and engage. Social media is a great tool, but with so many damn social platforms (and more coming out of seemingly nowhere), figuring out where to focus your … Continue reading Why You Should Start With One Social Platform (Plus Tips to Choose the One)

How to Find Out Which Social Media Platform Your Buyer Persona Engages With

Sofia Pompeo — July 13, 2018 — July 13, 2018 Developing buyer personas is one of the most important marketing practices out there. What some companies don’t realize is that you can leverage your buyer persona by using social media. Every social media post that you publish is a chance to connect with a prospective … Continue reading How to Find Out Which Social Media Platform Your Buyer Persona Engages With

Which Social Media Platform is Best for Your Business?

Eric Rosenberg — January 17, 2018 — January 17, 2018 geralt / Pixabay At a conference I attended, Smart Passive Income founder Pat Flynn told the audience, comprised of bloggers, finance business owners, and media, that you should “be everywhere.” You can see this implemented at Pat’s active blog, Twitter account, Facebook group, YouTube channel, … Continue reading Which Social Media Platform is Best for Your Business?

How to Use Video Marketing on Each Social Media Platform

Ana Gotter — July 13, 2017 — July 13, 2017 TeroVesalainen / Pixabay Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site is designed to serve a different purpose, so we use … Continue reading How to Use Video Marketing on Each Social Media Platform

How to Decide When to Join a Social Media Platform

Annaliese Henwood — May 2, 2017 Follow @MktgInnovator— May 2, 2017 Whenever we turn around, there’s either a new big feature or new social platform available with full business opportunity. We used to have the typical Facebook and Twitter platforms, but now there’s Instagram, Pinterest, Snapchat, LinkedIn… If you’re a small business or working solo, … Continue reading How to Decide When to Join a Social Media Platform

I’m Just Not That Into You – Choosing Social Platforms in 2017

Tara Coomans — March 30, 2017 Follow @taracoomans— March 30, 2017 What social media platforms are right for your business? Choosing social media platforms. I get asked which social platform is right every single day. The answer is: “it depends.” It’s common today to launch on a platform because it’s “hot” or to question your … Continue reading I’m Just Not That Into You – Choosing Social Platforms in 2017