Called Pulse, it offers summaries of emotional responses to selected video ads — but then what? Barry Levine on March 10, 2016 at 3:42 pm Getting video ads watched and shared is the thing that gets video adtech firm Unruly out of bed in the morning. Today, the London-based, News Corp-owned firm is launching in … Continue reading Video adtech platform Unruly adds a new emotion-visualization dashboard
Newest version of Livefyre’s 2013 acquisition adds team collaboration, creation of entire web pages, and live updating. Barry Levine on March 1, 2016 In 2013, content curation platform Livefyre bought Storify, a tool for combining social posts into a single story. Today, Livefyre is announcing Storify 2, an updated version that is integrated with … Continue reading Content Curation Platform Livefyre Gives Marketers Another Storytelling Tool By Adding Storify2
The personas are used to find decision-making individuals at targeted companies. Barry Levine on March 1, 2016 Credit: Mariana A variety of B2B predictive lead scoring firms can find and rate companies according to how likely they are to become your customer. But startup Mariana is today launching its platform so that marketers can … Continue reading Startup Mariana Launches B2B Lead Gen Platform That Automatically Creates Personas
by Stacy Goodman February 8, 2016 Follow @StacyGoodrunFebruary 8, 2016 Over the last few years, we’ve seen a seismic shift in the way brands think about and leverage visual content across different channels. While the digital web created new and exciting environments for content to live, social media has forever changed the way content is … Continue reading 4 Questions Before Choosing a Visual Commerce Platform
by Leah Spector January 24, 2016January 24, 2016 The year is off to a quick start, and the industry has already seen many noteworthy developments within the social media and social commerce channels. Given the social landscape is constantly evolving, it’s important for all brands to identify trends, strategize on which of those trends they … Continue reading Influential Social Media Trends and Platform Updates to Test in 2016
by Zaid Ammari January 19, 2016 Follow @zaidovskiJanuary 19, 2016 Choosing the best social media platform for a business involves many facets. Utilizing social media to strategically target specific markets and audiences is key to the creation and execution of successful marketing campaigns. The variety of social media types and formats available makes it easy … Continue reading Choosing the Best Social Media Platform for Your Business
by Kim Speier November 30, 2015 Follow @krspeierNovember 30, 2015 Social media monitoring is often overlooked by business owners and marketers, who tend to focus their time on posting interesting, relevant content for followers. But what do you do when you get a notification that someone mentioned your brand in a not-so-friendly tweet? Or when … Continue reading Use Social Media as a Customer Service Platform This Holiday Season
by Don Maclennan November 26, 2015 Follow @donmaclennanNovember 26, 2015 A true CSP (Customer Success Platform) isn’t about sales – it’s about the people and companies already using your product or service. By applying the lifecycle marketing process to CSP software, you can take sales to the next level by turning customers into brand advocates. What is … Continue reading The Anatomy of a True Customer Success Platform [Infographic]
The idea is to make it as easy as possible for an app publisher to share any praise. Barry Levine on November 25, 2015 User reviews are important to any new release, but especially to mobile apps. With so many apps out there, the experience of other users becomes a key differentiator. But if a … Continue reading App Intelligence Platform appFigures Releases “Cards” For Sharing User Reviews
New feature — the first of its kind, the company says — gives social marketers the info they need to respond to specific emojis in posts about their brands. Barry Levine on November 24, 2015 Sure, emojis are everywhere. But, brands want to know, exactly which ones are being used to talk about us? To … Continue reading Social Analytics Platform Zoomph Can Now Help Brands Track Emojis
