by Andre Oentoro May 3, 2016 Follow @breadnbeyondMay 3, 2016 Social video marketing (social media + video + marketing) is now bigger than ever as shown by the recent updates by Facebook, Twitter, and Instagram. The three social media giants are right back at it by hustling in a bunch of new updates to imply … Continue reading Video Marketing via Social Media: 3 Major Platform Changes
by Adam Frankel April 28, 2016 Follow @FrankelInteractApril 28, 2016 For all businesses that have a digital presence, social media marketing is a must. But mistakes lower the chances of being successful with it. No matter how powerful your marketing techniques are and what online tools you are using, nothing can bring you desired results … Continue reading Platform Dependent and Independent Social Media Mistakes to Avoid
by Emelina Spinelli April 16, 2016 Follow @ecspinelliApril 16, 2016 This has been out in the open air for discussion over the last few months. Everyone knows that Snapchat is the “thing” to be on and that there’s attention there for those who can earn it (and find ways to entertain and consequently keep it). … Continue reading How to Use Snapchat as a Marketing Platform
VP says this is a new phase for the Vancouver-based company, where users can perform Hootsuite functions inside external tools. Barry Levine on April 12, 2016 Hootsuite is acting today to make its social media management platform a more complete citizen of the marketing ecosystem. The Vancouver-based company is announcing three new open APIs … Continue reading Social management system Hootsuite adds new APIs to open up its platform
Released in beta, Messenger Platform allows businesses to build bots that can interact with customers or even handle purchases. Danny Sullivan on April 12, 2016 at 12:45 pm Facebook wants to ensure that Messenger is the new way that businesses can connect with people, pushing the platform and new bot support at today’s F8 annual developers conference. … Continue reading Facebook’s Messenger Platform launched, allows businesses to build bots
Called Pulse, it offers summaries of emotional responses to selected video ads — but then what? Barry Levine on March 10, 2016 at 3:42 pm Getting video ads watched and shared is the thing that gets video adtech firm Unruly out of bed in the morning. Today, the London-based, News Corp-owned firm is launching in … Continue reading Video adtech platform Unruly adds a new emotion-visualization dashboard
Newest version of Livefyre’s 2013 acquisition adds team collaboration, creation of entire web pages, and live updating. Barry Levine on March 1, 2016 In 2013, content curation platform Livefyre bought Storify, a tool for combining social posts into a single story. Today, Livefyre is announcing Storify 2, an updated version that is integrated with … Continue reading Content Curation Platform Livefyre Gives Marketers Another Storytelling Tool By Adding Storify2
The personas are used to find decision-making individuals at targeted companies. Barry Levine on March 1, 2016 Credit: Mariana A variety of B2B predictive lead scoring firms can find and rate companies according to how likely they are to become your customer. But startup Mariana is today launching its platform so that marketers can … Continue reading Startup Mariana Launches B2B Lead Gen Platform That Automatically Creates Personas
by Stacy Goodman February 8, 2016 Follow @StacyGoodrunFebruary 8, 2016 Over the last few years, we’ve seen a seismic shift in the way brands think about and leverage visual content across different channels. While the digital web created new and exciting environments for content to live, social media has forever changed the way content is … Continue reading 4 Questions Before Choosing a Visual Commerce Platform
by Leah Spector January 24, 2016January 24, 2016 The year is off to a quick start, and the industry has already seen many noteworthy developments within the social media and social commerce channels. Given the social landscape is constantly evolving, it’s important for all brands to identify trends, strategize on which of those trends they … Continue reading Influential Social Media Trends and Platform Updates to Test in 2016
