Tag Archives: Platform

Social Media & Your Business: Choosing the Best Platform

VerticalResponseAugust 21, 2015 So you want to define a social media strategy for your business? The place to start is with a full understanding of the most widely-used social platforms, their unique purpose, and whether or not your business will be able to reach its target audience. Facebook, Twitter and Pinterest all trend highly with small … Continue reading Social Media & Your Business: Choosing the Best Platform

Bizible Adds Offline Events To B2B Sales Attribution Platform

Offline events, conferences and more can be tracked and modeled along with online activities to understand sales impact from all channels. Ginny Marvin on August 21, 2015 Events & Conferences are now included in the marketing attribution mix. Bizible is hoping to solve the now age-old problem B2B marketers have in understanding how event attendance and … Continue reading Bizible Adds Offline Events To B2B Sales Attribution Platform

Return Path Adds Send Time & Subject Line Optimization Tools To Its Email Marketing Platform

The company says beta tests of the new send time optimization capability increased read-rates by 25 percent. Amy Gesenhues on August 18, 2015  Return Path has rolled out a new version of its Email Optimization Suite that includes send time and subject line optimization capabilities, along with certification for specific email providers and an Executive … Continue reading Return Path Adds Send Time & Subject Line Optimization Tools To Its Email Marketing Platform

How to Know if a SaaS Ecommerce Platform is Right for Your Business

Jon MarsellaJuly 22, 2015 The disruption to the widespread on-premise and self-hosted ecommerce paradigm began in 2010, as the world’s most popular SaaS shopping cart offerings were just getting off the ground. Since then, modern SaaS platforms have continued to improve overall product sophistication and customer support experience. They’ve become increasingly well funded, more technically … Continue reading How to Know if a SaaS Ecommerce Platform is Right for Your Business

Content Creation Platform Visage Launches Web-Based DIY Tool For Creating Data Graphics

In addition to rolling out its new image creator, the company announced $2.5 million in seed funding from Venture51 and K5 Ventures. Amy Gesenhues on June 19, 2015 Content creation platform Visage has secured $2.15 million in seed funding from Venture51 and K5 Ventures, in addition to launching its web-based “do-it-yourself” tool for creating branded … Continue reading Content Creation Platform Visage Launches Web-Based DIY Tool For Creating Data Graphics