Tag Archives: Platform

3 Components of An Effective Social Media Management Platform

Social Media Utilization

Scott SimsOctober 19, 2015 Social media is advantageous for all departments within an organization. From sales and customer support to public relations and business development, all departments can obtain valuable information from social media. However, the full value of this information won’t be discovered by simply creating social media accounts. The information has to be … Continue reading 3 Components of An Effective Social Media Management Platform →

Adding Social Media To Your Content Syndication Platform – Don’t Do It!

Content Management

Olivier ChoronSeptember 28, 2015 “A strong headline,” I hear you say. If you are a channel marketer and are planning to add ‘through channel social media syndication’ to your existing portfolio of content and web syndication programs, I would like you to think very carefully as to how you are going to do this! Content … Continue reading Adding Social Media To Your Content Syndication Platform – Don’t Do It! →

Vine: A Digital Entertainment Platform For Collaborative Influencers

Digital Transformation

Eric DahanSeptember 23, 2015 Social media is undergoing a visual transformation of sorts. What used to be a text based medium is experiencing an explosion of images and video content, validated by engagement from users. As a result, visual platforms are growing in importance and influence. Vine, the up-and-coming, Twitter-owned visual platform, is driving quick … Continue reading Vine: A Digital Entertainment Platform For Collaborative Influencers →

5 Things to Look For in a Financial Trading Platform

Finacial Trading

Zaid AmmariSeptember 14, 2015 Using an electronic trading platform allows you to monitor and purchase a variety of financial products by connecting you with financial professionals. These platforms mobilize the trading process and open up opportunities for you to access diverse markets that offer unique trading prospects. When looking for a platform, assess it carefully … Continue reading 5 Things to Look For in a Financial Trading Platform →

Social Media & Your Business: Choosing the Best Platform

Social Media Utilization

VerticalResponseAugust 21, 2015 So you want to define a social media strategy for your business? The place to start is with a full understanding of the most widely-used social platforms, their unique purpose, and whether or not your business will be able to reach its target audience. Facebook, Twitter and Pinterest all trend highly with small … Continue reading Social Media & Your Business: Choosing the Best Platform →

Bizible Adds Offline Events To B2B Sales Attribution Platform

B2B

Offline events, conferences and more can be tracked and modeled along with online activities to understand sales impact from all channels. Ginny Marvin on August 21, 2015 Events & Conferences are now included in the marketing attribution mix. Bizible is hoping to solve the now age-old problem B2B marketers have in understanding how event attendance and … Continue reading Bizible Adds Offline Events To B2B Sales Attribution Platform →

Return Path Adds Send Time & Subject Line Optimization Tools To Its Email Marketing Platform

Email Marketing

The company says beta tests of the new send time optimization capability increased read-rates by 25 percent. Amy Gesenhues on August 18, 2015  Return Path has rolled out a new version of its Email Optimization Suite that includes send time and subject line optimization capabilities, along with certification for specific email providers and an Executive … Continue reading Return Path Adds Send Time & Subject Line Optimization Tools To Its Email Marketing Platform →

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