Category Archives: B2B Email Marketing Strategy

B2B Email Marketing – 10 Signals It’s Time To Validate

April Paige November 23, 2021 Email validation isn’t just for consumer marketers. B2B email marketers also need to be sure their lists are accurate, up to date and free of spam traps, low-value addresses and other potential dangers. The stakes have never been higher for today’s B2B marketers: Personalization – Today’s recipients, especially high-value prospects … Continue reading B2B Email Marketing – 10 Signals It’s Time To Validate

The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)

Céillie Clark-Keane August 20, 2021 It’s wild to think that the first email was sent 40 years ago, and even if we’ve moved on to texting and social media, we still haven’t replaced this mode of communication. Email marketing is still a dependable marketing channel for so many businesses looking for meaningful results—whether that’s building … Continue reading The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)

5 Best Practices to Elevate B2B Email Marketing Performance

Christa Tuttle May 24, 2021 Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. However, with so many businesses using email as a marketing tool, … Continue reading 5 Best Practices to Elevate B2B Email Marketing Performance

B2B Email Marketing: What Content to Include

Laura Magnuson April 24, 2021 Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails Newsletters Transactional Emails (Welcome, Thank you, Confirmation) Below we will outline what type of content you should … Continue reading B2B Email Marketing: What Content to Include