Category Archives: B2B Success

Easy Tips to Incorporate Video into Your B2B Website

Kara Jensen — September 16, 2019 Follow @BopDesignSD — September 16, 2019 Videos are a wonderful way to communicate complex ideas, educate viewers on how a particular product or service works, humanize your brand, share what it’s like to work with your company, give specific instructions on a particular task or feature…the list can go … Continue reading Easy Tips to Incorporate Video into Your B2B Website

The Power of Employees on Social Media For B2B Organizations

Kelly MicKey — August 1, 2019 — August 1, 2019 Social networks are massive outlets and continue to grow every year. And while social media was designed primarily for sharing personal life events, videos, and random status updates, it has evolved into something much larger today. Now, consumers and business professionals gravitate to social platforms … Continue reading The Power of Employees on Social Media For B2B Organizations

The B2B Client-Agency Relationship: How Do We Make This Marriage Work?

John Gilbert — October 19, 2018 — October 19, 2018 Like any relationship, business or personal, it can be contentious if their individual needs are not mutually met. The B2B client-agency relationship is certainly no exception to this rule. Both may have different motivations, but their common mission is to achieve success in advancing the … Continue reading The B2B Client-Agency Relationship: How Do We Make This Marriage Work?

4 Ways B2B Merchants Can Stay Competitive and Grow Their Businesses

Peter Sheldon — March 7, 2018 Follow @magento — March 7, 2018 geralt / Pixabay 1. FULL-SPECTRUM SELLING B2B buyer preferences are changing. They want both self-service and full-service purchasing options. According to Forrester/Internet Retailer B2B Buyer research, 53 percent of these buyers will make half or more of their work purchases online by 2018, … Continue reading 4 Ways B2B Merchants Can Stay Competitive and Grow Their Businesses

What are you putting on the front burner? B2B marketing predictions and recommendations for 2018

To help B2B marketers prepare for what the future holds, columnist John Steinert lays out three trends you should keep top of mind in the coming year. John Steinert on January 11, 2018     My overarching prediction for 2018 is that more and more B2B marketers will stop hiding behind vanity metrics like click-through … Continue reading What are you putting on the front burner? B2B marketing predictions and recommendations for 2018