B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds by Ray Schultz , Columnist, June 10, 2020 A full 71% of B2B brands admit they have a “customer-centricity gap,” according to B2B Digital Experience Report: A Customer-Centric Pivot In Pivotal Times, a global study by Episerver. In the healthcare field, that rises to 93% … Continue reading B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds
Category Archives: B2B Success
B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows
B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows by Ray Schultz , Columnist, May 7, 2020 There have been plenty of commentaries on how consumers are reacting to COVID-19. But how are B2B buyers faring? Only so-so, judging by B2B Buyer Sentiments, a study by revenue performance consultancy LeadMD. Over half … Continue reading B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows
Your B2B Website & Sales: A Dynamic Duo
Colleen Perone — January 23, 2020 When landing on your company’s B2B website, a visitor decides in a matter of seconds if they are going to look around for a bit or leave immediately. The first deciding factor is the page loading speed. If your B2B website takes longer than a couple of seconds to … Continue reading Your B2B Website & Sales: A Dynamic Duo
B2B Web Design Essentials: A Quick Intro for CMOs
Jeremy Durant — October 18, 2019 Follow @BopDesignSD Chief Marketing Officers, VPs, and Marketing Directors really know their stuff when it comes to B2B marketing, strategy, and getting results. However, embarking on a new B2B web design project can be a totally different animal. Unless you work for a web design agency, you likely only … Continue reading B2B Web Design Essentials: A Quick Intro for CMOs
Easy Tips to Incorporate Video into Your B2B Website
Kara Jensen — September 16, 2019 Follow @BopDesignSD — September 16, 2019 Videos are a wonderful way to communicate complex ideas, educate viewers on how a particular product or service works, humanize your brand, share what it’s like to work with your company, give specific instructions on a particular task or feature…the list can go … Continue reading Easy Tips to Incorporate Video into Your B2B Website
The Power of Employees on Social Media For B2B Organizations
Kelly MicKey — August 1, 2019 — August 1, 2019 Social networks are massive outlets and continue to grow every year. And while social media was designed primarily for sharing personal life events, videos, and random status updates, it has evolved into something much larger today. Now, consumers and business professionals gravitate to social platforms … Continue reading The Power of Employees on Social Media For B2B Organizations
The B2B Client-Agency Relationship: How Do We Make This Marriage Work?
John Gilbert — October 19, 2018 — October 19, 2018 Like any relationship, business or personal, it can be contentious if their individual needs are not mutually met. The B2B client-agency relationship is certainly no exception to this rule. Both may have different motivations, but their common mission is to achieve success in advancing the … Continue reading The B2B Client-Agency Relationship: How Do We Make This Marriage Work?
PR for B2B Startups: How to Boost Your Exposure
Wendy Marx — July 10, 2018 Follow @wendymarx — July 10, 2018 Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let’s consider a couple facts… Every year, around 100 million startups are launched throughout the world. Of that number, it … Continue reading PR for B2B Startups: How to Boost Your Exposure
The Dismal State of B2B Email Creative
Howard J. Sewell — May 28, 2018 Follow @hjsewell — May 28, 2018 kreatikar / Pixabay I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the … Continue reading The Dismal State of B2B Email Creative
4 Ways To Make Your B2B Team #Getsocial
Kelly Haddock — March 16, 2018 — March 16, 2018 Pexels I hate to show my age here, but when I graduated from Georgia Southern University (I am not going to tell you what year) with a public relations degree, social media pretty much did not exist. So even though I learned the tricks of … Continue reading 4 Ways To Make Your B2B Team #Getsocial
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