Category Archives: B2B Success

Leveraging LinkedIn to Grow Your B2B Business Through Social Networking

Brian Basilico July 23, 2021 I love teaching. I love teaching people about leveraging LinkedIn. One of my favorite, and humbly, one of the best courses I’ve ever created and teach on a regular basis is my latest LinkedIn class. I call it TRIBE. The reason I call it TRIBE is because it’s built around … Continue reading Leveraging LinkedIn to Grow Your B2B Business Through Social Networking

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds by Ray Schultz , Columnist, June 10, 2020 A full 71% of B2B brands admit they have a “customer-centricity gap,” according to B2B Digital Experience Report: A Customer-Centric Pivot In Pivotal Times, a global study by Episerver. In the healthcare field, that rises to 93% … Continue reading B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds

B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows

B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows by Ray Schultz , Columnist, May 7, 2020 There have been plenty of commentaries on how consumers are reacting to COVID-19. But how are B2B buyers faring? Only so-so, judging by B2B Buyer Sentiments, a study by revenue performance consultancy LeadMD. Over half … Continue reading B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows

Easy Tips to Incorporate Video into Your B2B Website

Kara Jensen — September 16, 2019 Follow @BopDesignSD — September 16, 2019 Videos are a wonderful way to communicate complex ideas, educate viewers on how a particular product or service works, humanize your brand, share what it’s like to work with your company, give specific instructions on a particular task or feature…the list can go … Continue reading Easy Tips to Incorporate Video into Your B2B Website

The Power of Employees on Social Media For B2B Organizations

Kelly MicKey — August 1, 2019 — August 1, 2019 Social networks are massive outlets and continue to grow every year. And while social media was designed primarily for sharing personal life events, videos, and random status updates, it has evolved into something much larger today. Now, consumers and business professionals gravitate to social platforms … Continue reading The Power of Employees on Social Media For B2B Organizations