Category Archives: B2B Success

Create a B2B GTM strategy that buyers, execs and revenue teams love

Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders. Scott Vaughan on May 19, 2022 “What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). … Continue reading Create a B2B GTM strategy that buyers, execs and revenue teams love →

Build Or Buy: Examples Of 2 B2B Growth Strategies

B2B Success

Build Or Buy: Examples Of 2 B2B Growth Strategies by Tony Silber , Staff Writer, May 6, 2022 By some measures, it’s a time of growth and innovation in B2B media — a point that’s partially under the radar, not always reflected in popular media, and nowhere near as spectacular and dominant as the growth … Continue reading Build Or Buy: Examples Of 2 B2B Growth Strategies →

Best B2B Online Websites that Sells for You 24-7

B2B Success

Best B2B Online Websites that Sells for You 24-7 Ali Hasnain / 15 Apr 2022 The eCommerce industry has grown at a rapid pace in the past year. After the pandemic hit the world, all b2b companies had to go online to maintain their business. Traditional trading was being replaced by online trading. No … Continue reading Best B2B Online Websites that Sells for You 24-7 →

How to drive B2B revenue and relationships in a buyer-first world

B2B Success

Five principles for implementing a precision demand marketing approach. Integrate on October 7, 2021 Any B2B marketer who endured 2020 knows our industry has changed forever. Buyers are online and on their own. They now set the terms of how they connect with your brand, which makes it a real challenge to reach them with … Continue reading How to drive B2B revenue and relationships in a buyer-first world →

Leveraging LinkedIn to Grow Your B2B Business Through Social Networking

B2B Success

Brian Basilico July 23, 2021 I love teaching. I love teaching people about leveraging LinkedIn. One of my favorite, and humbly, one of the best courses I’ve ever created and teach on a regular basis is my latest LinkedIn class. I call it TRIBE. The reason I call it TRIBE is because it’s built around … Continue reading Leveraging LinkedIn to Grow Your B2B Business Through Social Networking →

What is a Persuasive B2B Customer Testimonial?

B2B Success

Shannan L. Seely April 23, 2021 As spring is becoming more spring-like in the Northeast, I’m itching (and so are my eyes) to plant flowers. Spruce up our yard. You might be doing some spring cleaning in your office. Seasonal maintenance on your marketing. As you examine what needs attention, consider a key component. Namely, … Continue reading What is a Persuasive B2B Customer Testimonial? →

The CX Courtship: How B2B Brands Get To The Partnership Stage

B2B Success

The CX Courtship: How B2B Brands Get To The Partnership Stage by Ray Schultz , Columnist, November 13, 2020 The B2B customer experience should be just as smooth as B2C. But too often it’s not. Indeed, 35% of businesses with 1,000 or more employees find choosing a B2B supplier to be almost a nightmarish process, … Continue reading The CX Courtship: How B2B Brands Get To The Partnership Stage →

A B2B Website in the Age of COVID-19

B2B Success

Jeremy Durant October 9, 2020 In the age of COVID-19, there are minimal networking, tradeshow, or face-to-face selling opportunities. Many B2B companies who relied on these tactics for lead generation have been caught flat-footed and are in a state of panic due to the lack of leads. Bop Design has a current client that has … Continue reading A B2B Website in the Age of COVID-19 →

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds

B2B Success

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds by Ray Schultz , Columnist, June 10, 2020 A full 71% of B2B brands admit they have a “customer-centricity gap,” according to B2B Digital Experience Report: A Customer-Centric Pivot In Pivotal Times, a global study by Episerver. In the healthcare field, that rises to 93% … Continue reading B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds →

B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows

B2B Success

B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows by Ray Schultz , Columnist, May 7, 2020 There have been plenty of commentaries on how consumers are reacting to COVID-19. But how are B2B buyers faring? Only so-so, judging by B2B Buyer Sentiments, a study by revenue performance consultancy LeadMD. Over half … Continue reading B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows →