Contributor Matt Umbro believes you can improve the way you think about and attack challenges by changing the way you talk about them. Matt Umbro on April 4, 2018 When was the last time you tried to define or explain a commonly used industry phrase or term? For example, how would you define the … Continue reading Update these 3 organizational buzzwords to shift perceptions
Scott Gillum — February 15, 2018 Follow @sgillum — February 15, 2018 In the 90s, casual Fridays brought about the slow death of formal business attire in the office place. In the new millennium, mobile devices effectively eliminated the “9 to 5” workday and erased the line between personal and professional. Now, the “Gig Economy” … Continue reading Death of the “Company Man”
Katy French — January 24, 2018 — January 24, 2018 Free-Photos / Pixabay A healthy culture is crucial to a successful business, as it influences everything from your customer service to your employee interactions in the break room. (If you’ve worked at a company with a toxic culture, you know how soul-crushing it can be.) … Continue reading Why Transparent Reporting Creates a Happy, Healthy Company Culture
What happens when your role is the same as your target customer’s? Columnist Scott Vaughan shares insights into how to use this situation to your advantage. Scott Vaughan on January 8, 2018 The CMO role and marketing’s revenue influence have never been greater. There’s a seemingly endless number of ways to engage with prospects, … Continue reading So, what’s it like to be a CMO of a marketing-focused business?
Dave Sutton — December 13, 2017 — December 13, 2017 Let the CMO and the marketing team figure out the story. Right? Many CEOs don’t spend much time thinking about their brand story. As a CEO, it’s easy to get caught up in the day to day fires that need fighting- it’s why we hire … Continue reading Why Does Your CEO’s Story Matter?
Natalie Eisele — December 4, 2017 Follow @WorkingEvolved — December 4, 2017 berkemeyer / Pixabay Company culture is an important aspect of the workplace, and an increasingly important component for people looking to be hired at a company. An employer can offer perks like extra vacation time, a casual dress code and after work happy … Continue reading How to Ensure a Positive Culture at Your Company
Annette Franz — November 9, 2017 Follow @annettefranz — November 9, 2017 Image courtesy of Pixabay Culture is best defined as “values plus behavior” and is often described as “how employees act when no one is looking.” Culture is such an important part of your business. It’s really the foundation of the organization. I’ve previously … Continue reading 7 Pillars of a Strong Culture
Jenny Stilwell — October 19, 2017 Follow @jennystilwell — October 19, 2017 PublicDomainPictures / Pixabay Client tiers are important! They put your day to day operations into perspective and allow you to really focus on what you should be doing! Let’s assume you have 4 Value tiers for your clients and they are Tier 4: … Continue reading Here’s Why You Should be Using Tiers in Your Business
Steven Shattuck — September 20, 2017 Follow @stevenshattuck — September 20, 2017 StockSnap / Pixabay “Should our board members also donate to our organization?” A common question, with a near-unanimous answer from the top fundraisers and consultants in the sector: YES! Unfortunately, 100% board giving eludes too many nonprofits, despite it being a basic tenet … Continue reading There Is No Excuse For Not Having 100% Board Giving
Miranda Marquit — September 11, 2017 — September 11, 2017 judithscharnowski / Pixabay Establishing company culture is one of the most important things you can do as a startup. Your company culture carries over to your employees and to your customers. Additionally, the culture you develop can also impact your public face. Over time, company … Continue reading 3 Pitfalls to Avoid When Establishing Company Culture