Category Archives: Generative AI

How marketers can succeed with generative engine optimization

Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible. Dave Minifie on December 10, 2024   The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies.  Features like Google’s AI … Continue reading How marketers can succeed with generative engine optimization

A co-pilot approach to genAI (with prompt examples)

Train genAI to amplify creativity, maintain brand voice and streamline marketing workflows. Jim Ewel on December 6, 2024   The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. … Continue reading A co-pilot approach to genAI (with prompt examples)

GenAI must win consumer trust if it is going to transform search marketing

A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, Constantine von Hoffman on December 2, 2024   Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study … Continue reading GenAI must win consumer trust if it is going to transform search marketing

$4 billion more: Amazon deepens its bet on generative AI with Anthropic

Anthropic’s safety-first approach to AI development aligns with Amazon’s strategy to lead in both innovation and ethical AI. BY Sarah Bregel Competition among generative AI companies is heating up. On Friday, Amazon announced it would invest another $4 billion in the generative AI company, Anthropic. In little more than a year, the tech giant has now … Continue reading $4 billion more: Amazon deepens its bet on generative AI with Anthropic

How to use generative AI to reduce friction and convert car buyers

See how AI-driven pre-approvals break down barriers in auto finance, creating a secure and accessible loan experience for Hispanic consumers. Mauricio Delgado on October 31, 2024   Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their … Continue reading How to use generative AI to reduce friction and convert car buyers

A marketer’s guide to implementing generative AI

Actionable insights for adopting genAI in marketing, from establishing a cross-functional AI council to improving data governance. Nicole Greene on October 25, 2024   GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more … Continue reading A marketer’s guide to implementing generative AI

3 marketing use cases for generative AI that aren’t copywriting

Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals. Jeanne Jennings on October 18, 2024   How is your marketing team using generative AI? Here are the results of a poll I did earlier this year:  While this poll focused on email marketing professionals, the results … Continue reading 3 marketing use cases for generative AI that aren’t copywriting