March 19, 2024 Google is doubling down on generative AI healthcare, with a batch of new tools From medical imaging to personalized health coaching, Google is testing new AI tools with patients and in hospitals. BY Sy Mukherjee On Tuesday, Google announced a suite of new and updated generative-AI and large language models (LLM) tools to … Continue reading Google is doubling down on generative AI healthcare, with a batch of new tools
Retailers can’t wait to start improving in-store and online experiences with genAI. First, they need to get their data in order, finds Salesforce in a new survey. Kim Davis on March 18, 2024 Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling … Continue reading Retailers struggle with basics for generative AI
March 17, 2024 Thanks to generative AI, advertising’s business models will be reinvented Agencies must embrace the opportunity to transform their revenue model. Value-based pricing could be a good option. BY Jeremy Lockhorn Advertising and disruptive technologies. In many ways, you can’t have one without the other. In past years, disruptive technology meant programmatic media buying, … Continue reading Thanks to generative AI, advertising’s business models will be reinvented
March 14, 2024 GenAI and cybersecurity top CEO concerns in new PwC survey 68% expect generative AI will significantly change the way their company creates, delivers and captures value in the next three years. BY Wes Bricker The past few years have been filled with uncertainty—significant economic shifts, geopolitical conflicts and a rapidly evolving technology and … Continue reading GenAI and cybersecurity top CEO concerns in new PwC survey
At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled. Kim Davis on March 14, 2024 Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. In addition to new solutions … Continue reading Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite
Essential resources for navigating generative AI in marketing, from online courses to blogs and newsletters Lisa Peyton on March 8, 2024 This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both … Continue reading Building your generative AI marketing skillset: Training and upskilling
Google ‘Messed Up’ Image Generation For Gemini AI Launch: Sergey Brin by Laurie Sullivan , Staff Writer @lauriesullivan, March 5, 2024 Google co-founder Sergey Brin made a rare public appearance at an artificial intelligence (AI) event last weekend in San Francisco to acknowledge that the company “messed up” in its Gemini AI launch and platform features … Continue reading Google ‘Messed Up’ Image Generation For Gemini AI Launch: Sergey Brin
Across the big ad/media holding company space, there’s a lot of talk about AI investments and partnerships. But that’s not their only focus. Kim Davis on March 4, 2024 With last week’s news of IPG’s pioneering integration of Adobe GenStudio into its platform, it became clear that the big ad/media holding companies have subtly different … Continue reading How the big holding companies are handling genAI
By Chris Stokel-Walker March 12, 2024 It’s the scandal that keeps on giving—and has dominated social media discourse in a way few other stories have in years: What the hell is going on with Kate Middleton, Princess of Wales, and wife to the King-in-waiting? Princess Catherine, to use her official royal name, has been … Continue reading The Kate Middleton scandal shows the worst of a generative AI-filled social media world
Google’s generative AI capabilities are now available to create content for all English-language advertisers in the U.S. and UK. Nicola Agius on February 12, 2024 Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in … Continue reading Google expands generative AI capabilities for automatically created assets
