2016: Manual Link Building & SEO

Can link building truly be replaced by content marketing and “link earning”? Columnist Andrew Dennis doesn’t think so. Here’s why.


We’re edging ever closer to 2016, and already prediction posts are publishing.

Recently, hoopla around manual link building arose when a 2016-focused post predicted its demise. My fellow columnist Eric Ward shared his thoughts on why manual link building will never be obsolete. I suggest you read his post — he’s experienced, insightful and basically the godfather of link building. If you’re interested in SEO and links, you should be aware of what Ward has to say on the matter.

I agree with Ward that manual link building will continue to play a vital role in SEO — and search as a channel — into 2016 and beyond. Without the intentional, strategic pursuit of links, you’re missing out on search as a channel and leaving marketing opportunities on the table.

Today, I’m going to share my perspective on why manual link acquisition will continue to be important. I work for an agency serving nearly a hundred clients of all sizes, and our primary work is manual link building. It’s a topic near and dear to my heart, and I can say with confidence that links are vital in online marketing and shouldn’t be ignored.

[Read the full article on Search Engine Land.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

(Some images used under license from Shutterstock.com.)


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