by Heba Hosny July 7th, 2015 No matter what you do, your job is to tell your story – Gary Vaynerchuk As usual, Gary V. is RIGHT. The following stats prove it. 52% of marketers worldwide believe that video best ROI compared to other types of digital content (Source Syndacast) A staggering 90% of online … Continue reading The Ultimate Video Marketing ROI Cheat Sheet (Part 1)
Maureen HochdorfJuly 3, 2015 We’re more than half way through our Starting a Business Series, and after covering topics such as your business idea, making a business plan and defining your demographics, today’s topic will be focusing on creating an online presence for your business. When it comes to marketing your product and service, your … Continue reading How to Build a Strong Online Presence for Your Business (Part 5)
Alex SholemJune 27, 2015 We’re just past the halfway mark in our complete guide to Starting a Business. This week we’re looking at that make-or-break question for any business, big or small: What is my target market? Once you’ve identified your customers you can start to think about how to reach them, how to appeal … Continue reading Finding the Target Market for Your Business – Who ARE your customers? (Part 4)
Lisa FurgisonJune 21, 2015 Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner. That’s why email marketing is essential to growing your customer base. The high ROI is unrivaled. An autoresponder series is a valuable email marketing tool that gives you … Continue reading Guide To Autoresponders Part 1: Benefits And Welcome Emails
Erin Dore MillerJune 20, 2015 In the first part of this series, I encouraged professionals on LinkedIn and, more specifically, job seekers to make sure that they are representing themselves and their experience accurately on their LinkedIn Profile. This tip is one of the most important LinkedIn Best Practices. Continuing our focus on tips for … Continue reading LinkedIn Profile Tips for Professionals in Transition, Part 2
In the first of this four-part series, columnist Daniel Faggella discusses two ways to generate massive amounts of exposure by reaching out to media sites. Daniel Faggella on June 15, 2015 Have you ever struggled to find that “sweet spot” in marketing your business? You know the place — where new leads (and clients) are … Continue reading Customers On Demand: Working Your Public Relations “Hit List,” Part 1
Ari RosensteinJune 13, 2015 In a previous article, we discussed the exemption test as it relates to Executive positions. In this article we cover the Administrative exemption, one of the harder categories for employers to justify. In a nutshell, the exemption is dependent upon how much authority and independence an individual has in their job. There … Continue reading Defining Salary-Exempt Employees, Part 2: The Administrative Exemption
Ari RosensteinJune 10, 2015 In 2014, President Obama instructed the Department of Labor and the Secretary of Labor to rewrite the Fair Labor Standards Act (FLSA) regulations, specifically addressing and updating the definition of salary-exempt employee status. The DOL has only updated the FLSA regulations twice in the last 40 years, most recently in 2004. … Continue reading Defining Salary-Exempt Employees, Part 1: Executives
Lori SoardJune 8, 2015 If you’re just starting with a business, there are many reasons you need an online presence. The best place to start is with a blog. According to KISSmetrics, startup marketing requires different goals and plans than typical marketing. Part of that plan should include “laying a proper foundation.” Just how can … Continue reading Blogging for Startup – Why Blogging Should be Part of your Growth Plan
Lee FrederiksenJune 3, 2015 When professional services marketers set out to create calls-to-action, they often design according to a vague sense of what looks good, feels right, or lines up with some received wisdom about best practices. But today, professional services marketing is more science than art – and along with the rest of the field, the … Continue reading The Science Behind the Art of the Call-to-Action: Part 1
