Erin Dore MillerJune 20, 2015 In the first part of this series, I encouraged professionals on LinkedIn and, more specifically, job seekers to make sure that they are representing themselves and their experience accurately on their LinkedIn Profile. This tip is one of the most important LinkedIn Best Practices. Continuing our focus on tips for … Continue reading LinkedIn Profile Tips for Professionals in Transition, Part 2
In the first of this four-part series, columnist Daniel Faggella discusses two ways to generate massive amounts of exposure by reaching out to media sites. Daniel Faggella on June 15, 2015 Have you ever struggled to find that “sweet spot” in marketing your business? You know the place — where new leads (and clients) are … Continue reading Customers On Demand: Working Your Public Relations “Hit List,” Part 1
Ari RosensteinJune 13, 2015 In a previous article, we discussed the exemption test as it relates to Executive positions. In this article we cover the Administrative exemption, one of the harder categories for employers to justify. In a nutshell, the exemption is dependent upon how much authority and independence an individual has in their job. There … Continue reading Defining Salary-Exempt Employees, Part 2: The Administrative Exemption
Ari RosensteinJune 10, 2015 In 2014, President Obama instructed the Department of Labor and the Secretary of Labor to rewrite the Fair Labor Standards Act (FLSA) regulations, specifically addressing and updating the definition of salary-exempt employee status. The DOL has only updated the FLSA regulations twice in the last 40 years, most recently in 2004. … Continue reading Defining Salary-Exempt Employees, Part 1: Executives
Lori SoardJune 8, 2015 If you’re just starting with a business, there are many reasons you need an online presence. The best place to start is with a blog. According to KISSmetrics, startup marketing requires different goals and plans than typical marketing. Part of that plan should include “laying a proper foundation.” Just how can … Continue reading Blogging for Startup – Why Blogging Should be Part of your Growth Plan
Lee FrederiksenJune 3, 2015 When professional services marketers set out to create calls-to-action, they often design according to a vague sense of what looks good, feels right, or lines up with some received wisdom about best practices. But today, professional services marketing is more science than art – and along with the rest of the field, the … Continue reading The Science Behind the Art of the Call-to-Action: Part 1
Rakesh SoniMay 28, 2015 Are you experiencing lower than anticipated conversion rates? Are your landing pages performing poorly? Are sales down on your website? This isn’t WebMd, but we’ve diagnosed you with a bad case of “Crap-Ass CTA.” Don’t be upset, it happens to the best of us, and the best news is: we can … Continue reading Why the CTA Button is the Most Important Part of Your Site
Kate MillerMay 27, 2015 In Part 1 of this series, we covered 6 of the amazing benefits businesses can enjoy from having an active Instagram presence. You can read all about those first 6 benefits here. Now, here’s the rest of the list that sums up what we consider some of the top Instagram benefits. … Continue reading Amazing Benefits of Instagram for Your Business – Part 2
What if there was a way to retain some of the characteristics of direct orders, but make the whole process even more efficient? Columnist Ratko Vidakovic explains private marketplaces. Ratko Vidakovic on May 25, 2015 In the previous installment of this series, we examined programmatic direct, a method of buying media space directly from publishers … Continue reading Navigating The Modern Ad Serving Stack, Part 3: Private Marketplaces (Deal ID)
Shelly DuttonMay 22, 2015 Today’s customers are inundated with choices. Whether bottled water or mobile devices, there are hundreds of brands to choose from. And sometimes competing brands offer products with similar features, benefits, and price. Because the marketplace is oversaturated with little differentiation, customers are changing how they make their final purchase decisions. No … Continue reading Why Services Should Be Part Of Your Product Strategy – And Four Ways To Get Started Now
