Martech has become a tangled web of tools and integrations. Could AI agents be the key to a simpler, smarter future? Venkatraman Kannan on February 24, 2025 For years, the martech ecosystem has expanded relentlessly. We’re now surrounded by an overwhelming array of tools designed to solve specific marketing challenges. However, this rapid growth … Continue reading AI agents offer a glimpse into a potentially simplified future
Category Archives: AI Agents
AI agents: 2025 predictions
AI agents will gain wider use and deliver better experiences and more insights for marketers. Here’s how. Chris Wood on January 9, 2025 For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use … Continue reading AI agents: 2025 predictions