Google Teaches Brands To Build Dynamic Agents by Laurie Sullivan , Staff Writer, April 1, 2026 Google released a guide on Wednesday that teaches developers and marketers how to build agents that follow fixed prompts to ones that can dynamically expand their own capabilities as they run. The guide — which was build for developers, … Continue reading Google Teaches Brands How To Build Dynamic AI Agents
Agents Ran Entire Butler/Till Campaign, They Share Results by Laurie Sullivan , Staff Writer, March 19, 2026 As industry conversation revolves around whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works. Geloso Beverage Group in December 2025 ran what its digital marketing … Continue reading Agents Ran Entire Butler/Till Campaign, They Share Results
March 16, 2026 Your company just replaced people with AI agents. As a manager, what do you do now? BY Ashley Herd Block recently made headlines when CEO Jack Dorsey announced it was reducing its workforce and replacing some roles with AI agents. But it wasn’t the first organization to do this. And it won’t … Continue reading Your company just replaced people with AI agents. As a manager, what do you do now?
AI agents introduce probabilistic decision-making into deterministic stacks. Define intent, enforce guardrails and architect agents that scale. By Frans Riemersma February 27, 2026 • AI agents are spreading quickly across organizations. They’re replacing specific components, layering on top of existing systems and introducing something fundamentally new: probabilistic decision-making inside deterministic architectures. The question … Continue reading How to architect AI agents in your martech stack
Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased. By Greg Kihlstrom , January 9, 2026 Agentic AI introduces a new dynamic to the consumer-brand relationship, particularly as autonomous shopping agents interact directly with brand marketing agents. In the past, AI systems primarily supported recommendations based … Continue reading When AI agents become the customer
Soon, AI agents won’t just assist customers — they’ll be the customers. So marketers need to rethink visibility in a machine-driven buying journey. By Constantine von Hoffman January 8, 2026 Think about the last time you shopped online. Now imagine that entire process — searching, comparing, buying — handled not by you, … Continue reading How AI agents will reshape every part of marketing in 2026
Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search by Laurie Sullivan , Staff Writer, December 4, 2025 Onsite search and ecommerce were transformed in 2025, as retailers adopted AI technologies. Some seemed to have memories, making human interactions with technology context-aware and autonomous. Unlike older, reactive chatbots, new technologies are proactive, using multimodal options … Continue reading Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search
Vertical AI agents are the next martech power players — built to know your brand, act with context and drive real results. Benu Aggarwal on October 17, 2025 As enterprises race to operationalize AI, the focus is shifting from experimentation to execution — and that means building AI agents that deliver measurable value. But … Continue reading Building AI agents that move from conversation to conversion
Agents As Brand Influencers Collapse Consumer Buying Journey by Laurie Sullivan , Staff Writer, October 17, 2025 The collapse of the customer buying journey into a couple of taps that take only a few seconds or minutes at the longest may be one of the most profound ways I have read to describe the future … Continue reading Agents As Brand Influencers Collapse Consumer Buying Journey
Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect. Benu Aggarwal on October 9, 2025 The customer journey from discovery to conversion is now a quirky and eccentric one, shaped by personal idiosyncrasies like channel preferences, mood and the ever-changing level of interest. AI agents now make it possible … Continue reading Your website isn’t ready for AI agents — here’s what needs to change
