Stagwell Discovers Where Agent Performance Comes From by Laurie Sullivan , Staff Writer, July 7, 2026 Stagwell’s global media business Stagwell Media Platform became the first to integrate Microsoft Copilot, which is powered by the open standard protocol Model Context Protocol (MCP). MCP has been embedded into the paid-search workflow of Assembly Global, the network’s … Continue reading Stagwell Discovers Where Real AI Agents’ Performance Comes From
Pilot AI agents with a shared source of truth, practical KPIs, and human oversight that keeps strategy and quality on track. By Margaret Lee Published on July 7, 2026 Many marketing teams still view AI as just a tool for faster content creation, overlooking its broader potential. The real advantage comes from rethinking how … Continue reading 3 AI agents to improve marketing workflows
Yahoo Launches Network For AI Agents by Laurie Sullivan , Staff Writer, June 18, 2026 Yahoo is betting that agentic services will provide interoperability across the advertising ecosystem — and a few companies are giving it a try. The Yahoo DSP’s “Agent Network” which launched Thursday, connects advertisers to specialized solutions and gives them more … Continue reading Yahoo Launches Network For AI Agents
The SaaStr API report card reveals which platforms are agent-ready — and which are at risk of being replaced By Pamela Parker Published on June 10, 2026 Whether your marketing team can take advantage of AI agents depends less on the agent tools themselves and more on whether your existing platforms have the API … Continue reading The martech categories hit hardest by AI agents
MCP solves the infrastructure problem that kept AI agents stuck at the analysis stage. But raw access to a live ad account is a liability without the guardrails a platform like Optmyzr provides. By Optmyzr Published on June 4, 2026 Ask any paid search manager who has tried to get an AI agent to do … Continue reading AI agents can’t help if they can’t see your marketing data by Optmyzr
A new API report card reveals major gaps in the systems marketers depend on for automation and AI workflows. By Pamela Parker Published on May 28, 2026 AI agents are supposed to automate marketing workflows at machine speed, but many martech platforms can barely support them. Behind the AI hype is a growing … Continue reading AI agents are exposing martech’s weak point
May 27, 2026 Read the fine print before you let an AI agent do your stock trading for you on Robinhood BY Sam Becker Would you let AI take the reins of your stock trading account? Robinhood is giving users the option. On Wednesday, the trading platform announced that it is launching “Agentic Trading” and the … Continue reading Read the fine print before you let an AI agent do your stock trading for you on Robinhood
May 24, 2026 AI is already killing the executive assistant job BY Pavithra Mohan There is a growing body of evidence that AI is redefining white-collar work. It’s not just the endless rounds of layoffs at tech companies that herald this transformation. Entry-level jobs are disappearing in sectors like software engineering, leaving new college graduates scrambling … Continue reading AI is already killing the executive assistant job
May 23, 2026 AI coaches tell leaders what they want to hear BY Luis Velasquez and Curt Crosby Recently, a senior executive shared something that initially sounded surprising. “I find it easier to open up to AI than to a person.” She was referring to an AI coaching platform her company had introduced. The tool prompted reflective … Continue reading AI coaches tell leaders what they want to hear
May 09, 2026 Is an AI agent is your new coworker? Make sure to lean into your humanness BY The Conversation Judging by a slew of recent corporate announcements, your next “co-worker” might be an artificial intelligence agent—doing the work of an assistant, job scheduler, morning debriefer, learning coach and more. JPMorgan Chase, the largest U.S. … Continue reading Is an AI agent is your new coworker? Make sure to lean into your humanness
