Category Archives: AI Agents

How to architect AI agents in your martech stack

AI agents introduce probabilistic decision-making into deterministic stacks. Define intent, enforce guardrails and architect agents that scale. By Frans Riemersma February 27, 2026 • AI agents are spreading quickly across organizations. They’re replacing specific components, layering on top of existing systems and introducing something fundamentally new: probabilistic decision-making inside deterministic architectures. The question … Continue reading How to architect AI agents in your martech stack →

When AI agents become the customer

AI Agents

Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased. By Greg Kihlstrom , January 9, 2026 Agentic AI introduces a new dynamic to the consumer-brand relationship, particularly as autonomous shopping agents interact directly with brand marketing agents. In the past, AI systems primarily supported recommendations based … Continue reading When AI agents become the customer →

How AI agents will reshape every part of marketing in 2026

AI Agents

Soon, AI agents won’t just assist customers — they’ll be the customers. So marketers need to rethink visibility in a machine-driven buying journey. By Constantine von Hoffman January 8, 2026 Think about the last time you shopped online. Now imagine that entire process — searching, comparing, buying — handled not by you, … Continue reading How AI agents will reshape every part of marketing in 2026 →

Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search

AI Agents

Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search by Laurie Sullivan , Staff Writer, December 4, 2025 Onsite search and ecommerce were transformed in 2025, as retailers adopted AI technologies. Some seemed to have memories, making human interactions with technology context-aware and autonomous. Unlike older, reactive chatbots, new technologies are proactive, using multimodal options … Continue reading Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search →

Building AI agents that move from conversation to conversion

AI Agents

Vertical AI agents are the next martech power players — built to know your brand, act with context and drive real results. Benu Aggarwal on October 17, 2025 As enterprises race to operationalize AI, the focus is shifting from experimentation to execution — and that means building AI agents that deliver measurable value. But … Continue reading Building AI agents that move from conversation to conversion →

Agents As Brand Influencers Collapse Consumer Buying Journey

AI Agents

Agents As Brand Influencers Collapse Consumer Buying Journey by Laurie Sullivan , Staff Writer, October 17, 2025 The collapse of the customer buying journey into a couple of taps that take only a few seconds or minutes at the longest may be one of the most profound ways I have read to describe the future … Continue reading Agents As Brand Influencers Collapse Consumer Buying Journey →

Your website isn’t ready for AI agents — here’s what needs to change

AI Agents

Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect. Benu Aggarwal on October 9, 2025 The customer journey from discovery to conversion is now a quirky and eccentric one, shaped by personal idiosyncrasies like channel preferences, mood and the ever-changing level of interest. AI agents now make it possible … Continue reading Your website isn’t ready for AI agents — here’s what needs to change →

60% of shoppers expect to use AI agents in the next 12 months

AI Agents

Agentic AI is poised to rewrite the rules of retail. Consumers are ready. What about retailers? Mike Pastore on October 10, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Agentic AI is rapidly changing the face and feel of shopping for both retailers and consumers, according to a report … Continue reading 60% of shoppers expect to use AI agents in the next 12 months →

Zeta Global unveils ‘superintelligent,’ natural language AI agent

AI Agents

Athena from Zeta brings voice-powered intelligence straight into marketing workflows. Mike Pastore on October 10, 2025 Zeta Global introduced a natural language AI agent this week, personalizing the digital workspace for marketers using the Zeta platform. Known as Athena by Zeta, the company calls it a “superintelligent” agent with access to Zeta’s data cloud … Continue reading Zeta Global unveils ‘superintelligent,’ natural language AI agent →

Trust and governance in the shift to agentic transformation

AI Agents

October 09, 2025 Trust and governance in the shift to agentic transformation I recently had an unsettling rideshare experience. Let me paint a visual picture. You have a Tesla doing its self-driving thing, a guy just sitting in the driver’s seat “supervising,” and a terrified human (me) in the backseat looking on in horror. Finally, … Continue reading Trust and governance in the shift to agentic transformation →