John Gilbert — October 25, 2018 — October 25, 2018 We examined the relationship between the Client and the Marketing Agency in the latest edition of the B2B Barometer in our previous post. We also examined the relationship between Client and Research Agency in the inaugural British Research Barometer (BRB) study, and we found similar … Continue reading How Can We Ensure Actionable Results?
Dave Kosmayer — October 11, 2018 Follow @DavidKosmayer — October 11, 2018 Do you remember when you subscribed to an unplanned product and service? The countless times you downloaded Dropbox, Spotify or even Evernote? Perhaps you even signed up for an online class! The fact is that you signed up for each of these products … Continue reading The No-Brainer’s Guide to Call-to-Actions
James Glover — June 18, 2018 Follow @coherentpath — June 18, 2018 Far too often in email, retail marketers take the ‘one-size-fits-all’ approach to promote new products. They pick the biggest trend of the season and promote it relentlessly to everyone. Unfortunately, this strategy of honing the most popular item of the moment can be … Continue reading There Are Balls and Strikes – How Do You Make the Right Call?
Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. Jose Cebrian on June 18, 2018 Every marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and parsing of data is … Continue reading Martech + Ad tech, Part 1: The tools to transform insight into action
Karen Repoli — May 24, 2018 Follow @karenrepoli — May 24, 2018 mohamed_hassan / Pixabay One thing many bloggers do wrong is not giving their readers anything to do at the end of the blog post. Put yourself in their shoes for a minute. You just read a great article, now what do you do? … Continue reading 4 Calls To Action for Your Blog that Work
You shouldn’t have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it’s helpful to offer both and shares three soft CTA tactics that will help you generate leads. Garrett Mehrguth on August 11, 2017 My paid search campaigns are underperforming, and so are yours. It’s a … Continue reading How soft calls to action will save your B2B campaigns
Alex Birkett — July 10, 2017 — July 10, 2017 The call to action is a core component of marketing, sales, and any persuasion-based effort today. There’s been a lot of content written about how to tweak CTA copy, color, size, and other elements, but sometimes, it’s easiest to learn through examples. In this way, … Continue reading 25+ Call To Action Examples: The Good, The Bad, and the Ugly
Kelley Schultz — January 5, 2017 — January 5, 2017 It’s no secret that digital advertising is growing. eMarketer estimates digital advertising will be 35.9% of total ad spend this year and 38.4% by the end of 2017. This growth is undoubtedly fueled by mobile advertising, with mobile spend estimated to encompass 64% of total … Continue reading How To Measure and Attribute Call Conversions in 10 Ways
Sabrina Ferraioli — December 29, 2016 — December 29, 2016 The Focus on Customer Acquisition If you ever call a company’s customer support department and then call their sales department, you’ll likely notice a difference in the level of service you receive in each situation. Frequently, it seems you are more liable to spend time … Continue reading How to Turn Customer Support Calls into Revenue
Julie Hansen — December 5, 2016 Follow @acting4sales— December 5, 2016 Not every pitch or presentation ends in a signed contract. However you must ask for some next step, otherwise you have just invested a lot of time and energy delivering an informative talk. With so many deals ending in “no decision” today, you can’t … Continue reading 6 Keys to Closing the Sale with a Great Call-to-Action