As you’ve probably heard, LinkedIn announced a couple of weeks ago that they are making LinkedIn Stories available to all users.
Like Facebook and Instagram, LinkedIn Stories enable members and businesses to share images and short videos of their everyday professional moments that will automatically disappear after 24 hours.
But unlike Instagram and Facebook Stories, which request for more informal and funny content, the LinkedIn Stories feature should be used to build a professional network for your brand.
Great news, rights? Who doesn’t like Stories?
This feature makes sense, mainly because now LinkedIn offers another way of presenting content.
Dr. Natalia Wiechowski – LinkedIn Expert, Personal Branding Pro
LinkedIn Stories are the 1.0 version of the recent Instagram Stories – and I DON’T indicate that in an unkind way.
I am excited about this new LinkedIn feature, and every platform starts somewhere. I am also very curious about how it will develop.
Stories already dominate Instagram and Facebook, and many people prefer to view them rather than reading status updates.
Besides, storytelling is one of the most effective ways you can use to uniquely connect with your audience.
You can use LinkedIn Stories to share professional tips, essential projects you are working on, hacks and tips, news, host a corporate Q&A, or share the latest brand news and announcements.
Wondering how can you use Stories in your LinkedIn marketing strategy?
My team from Socialinsider recently launched a free handbook called “Your Guide to Stories” – a guide that will help you create engaging Instagram, Facebook, and LinkedIn Stories.
They wrote a complete chapter about LinkedIn Stories and how you can use them to promote your brand and business, which they’ve outlined in this infographic created by the easel.ly team.
Check out this infographic ?