Category Archives: Back to School

Back-To-School Ad Spend Falls 70%

back-to-school Back-To-School Ad Spend Falls 70% by Sarah Mahoney  @mahoney_sarah, August 28, 2020 With back-to-school schedules everywhere in continual flux, this BTS shopping season has gotten as unpredictable as hurricane tracking. While the National Retailer Federation reports a large increase in consumer spending as parents buy pricey new laptops and desks for home schoolrooms, national … Continue reading Back-To-School Ad Spend Falls 70%

Back to School 2020 and What It Means for Businesses and Working Families During COVID-19

Chris Biscuiti August 18, 2020 Going back to school in 2020 is unlike any other year. Whether schools decide to continue with virtual learning, in-person instruction, or a hybrid model that combines the two, the reverberations of these decisions will be felt across local business communities. pixel2013 / Pixabay For working families as well as … Continue reading Back to School 2020 and What It Means for Businesses and Working Families During COVID-19