NRF Predicts Record Back-To-School Spending by Sarah Mahoney @mahoney_sarah, July 13, 2023 Spending on electronics, like this Apple product, could be this season’s wild card. The National Retail Federation expects back-to-class spending to rise 12% this year, reaching a record $41.5 billion. Much of that gain stems from an estimated $20 billion jump in back-to-college … Continue reading NRF Predicts Record Back-To-School Spending
6 Tips To Consider NOW For Back-To-School Marketing by Maria Bailey , Columnist, May 4, 2023 Although members of the class of 2023 are just walking across the stage and younger students are still turning in homework now, it’s never too early to plan your back-to-school marketing. In fact, most seasoned marketers know that moms … Continue reading 6 Tips To Consider NOW For Back-To-School Marketing
Parents Plan To Spend An Average Of $1,104 On Back-To-School: Study by Ray Schultz , August 4, 2022 Email will play a small but hopefully real role in separating parents from the $1,104 they plan to spend on back-to-school supplies this year, according to a survey by RetailMeNot. . The top ten places where shoppers … Continue reading Parents Plan To Spend An Average Of $1,104 On Back-To-School: Study
Macy’s Back-To-School Ads Focus On Fast Fashion Changes by Sarah Mahoney @mahoney_sarah, August 5, 2022 Macy’s is hoping to break through the back-to-school clutter with a new campaign that aims to highlight kids’ fast-changing style sense. Ads showcase bright combinations of trendy fashion finds and essentials, all aimed at helping them own their style. The … Continue reading Macy’s Back-To-School Ads Focus On Fast Fashion Changes
It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping by Ray Schultz , July 28, 2022 Parents are in a spending mode as their children prepare to go back to school. Of all adults in the U.S., 48% will buy items for the 2022 school season, spending an average of $911, according to the Back-to-School … Continue reading It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping
back-to-school Back-To-School Ad Spend Falls 70% by Sarah Mahoney @mahoney_sarah, August 28, 2020 With back-to-school schedules everywhere in continual flux, this BTS shopping season has gotten as unpredictable as hurricane tracking. While the National Retailer Federation reports a large increase in consumer spending as parents buy pricey new laptops and desks for home schoolrooms, national … Continue reading Back-To-School Ad Spend Falls 70%
For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more. Christi Olson on August 26, 2020 Back to school can often look different state by state and school district by school district, but one thing we know is this year’s … Continue reading Back to school looks very different this year
Chris Biscuiti August 18, 2020 Going back to school in 2020 is unlike any other year. Whether schools decide to continue with virtual learning, in-person instruction, or a hybrid model that combines the two, the reverberations of these decisions will be felt across local business communities. pixel2013 / Pixabay For working families as well as … Continue reading Back to School 2020 and What It Means for Businesses and Working Families During COVID-19
